Re: [Coworking] Coworking space name

[Fiona Frank]

hi all: 
what you need to do is be clear and clever with this and don't end up like 
us

ok the building is called Halton Mill (we called it Halton Mill; it's a 
former engineering factory in a village called Halton.Clear enough). 
the non profit cooperative that runs Halton Mill is called Green Elephant 
Coop (because we're supergreen - 100 per cent renewable energy from a hydro 
electric plant on the river 5 minutes from us, etc etc)..and because the 
engineering factory once made mechanical elephants for British seasides!
the coworking space within Halton Mill (where we also have workshops, 
studios and private offices as well as event space) is called The Hive. 
Hmmm. 

It sort of all works, everyone here knows what's what, 'the hive at halton 
mill' etc. but it's probably not totally clear for other people. 
Also we are owned by Lancaster Cohousing at Forgebank, the ecocommunity 
based next door (where I live) and lots of people think the Mill IS the 
cohousing project, which it isn't...

i'm not sure what the moral is or if we'd change anything if we did it 
again!



On Saturday, April 8, 2017 at 6:48:45 PM UTC+1, Kevin Haggerty wrote:
>
> Good point. :)
>
> In addition to my last post, I should add that I've spent a ton of time 
> I've the past couple of weeks networking and making friends with County 
> officials and key individuals in the county who have major sway 
> (influential business owners, leaders in local business organizations, 
> etc), and I've found it to be hugely effective in carrying the momentum. 
> They've all joined in by sharing our posts on Facebook and encouraging 
> their friends to check us out. The entire county is interested, and we've 
> been getting a lot of traffic.
>
> I just don't want you (Alex) to think I'm not paying attention to your 
> advice about building community. I have a ton of respect for you, and I pay 
> close attention to everything you say!
>
> Thanks for caring! :)
>
>

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Re: [Coworking] Coworking space name

[Kevin Haggerty]

Good point. :)

In addition to my last post, I should add that I've spent a ton of time I've 
the past couple of weeks networking and making friends with County officials 
and key individuals in the county who have major sway (influential business 
owners, leaders in local business organizations, etc), and I've found it to be 
hugely effective in carrying the momentum. They've all joined in by sharing our 
posts on Facebook and encouraging their friends to check us out. The entire 
county is interested, and we've been getting a lot of traffic.

I just don't want you (Alex) to think I'm not paying attention to your advice 
about building community. I have a ton of respect for you, and I pay close 
attention to everything you say!

Thanks for caring! :)

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Re: [Coworking] Coworking space name

[Alex Hillman]

Awesome :)

Then pick a name and run with it. If your crew likes it, that matters a lot 
more than if the strangers on this list think it's a good idea!

AND it's a lot less permanent than it probably feels ;)

-Alex

On Apr 8, 2017, 1:26 PM -0400, Kevin Haggerty , wrote:
> Alex,
>
> Thanks for your input. I value it as always.
>
> I may have been unclear. We actually already have a building. I've been 
> blessed with a unique opportunity, in that some friends of mine recently 
> bought a building on Main St, and they are letting us set up shop on the 
> first floor.
>
> I've been working vigorously on creating community, mainly online, and I've 
> had many express interest. I'm close to having ten people who have said they 
> are on board and will sign up as soon as we launch. Obviously we cannot count 
> those chickens until they sign contracts, but I feel like it's a big positive.
>
> We have a Facebook page where there's been a lot of going back and forth, and 
> I've been speaking directly to the people I view as my core on a regular 
> basis. I've met with a couple and have more physical meetings scheduled for 
> next week.
>
> The plan is to get the space a little more ready to be seen (Paint, other 
> minor renovations), and then in a week or two, we will have an interest 
> meeting at the location and invite the entire community to visit, see/hear 
> what we're about, and to be able to buy in.
>
> I'm not in any way in favor of forgoing the creation and cultivating of the 
> community and core members. In fact, I've been working very hard on that.
>
> Coming up with a name is, in my opinion, now not a luxury. It will actually 
> be very necessary soon, as we have our location and may be launching in a 
> month or two.
>
> Again, I appreciate all your input, and I'm listening, I promise. :)
>
> --
> Visit this forum on the web at http://discuss.coworking.com
> ---
> You received this message because you are subscribed to the Google Groups 
> "Coworking" group.
> To unsubscribe from this group and stop receiving emails from it, send an 
> email to coworking+unsubscr...@googlegroups.com.
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Re: [Coworking] Coworking space name

[Caner Onoglu]

Yahoo distributed billions of dollars as profits to its owners and
investors and put their names in history of internet. Now they are badly
failing but that doesn't make them a failure in general.

Anyways, my point is if the founders give importance to the name and cannot
select one  I would take it seriously if I am advicing them. That may be an
indication of deeper problem among partners. Discussing on the name may
surface these and help decide what their core values are.

I understand you want to emphasize the importance of community building and
in comparision to that name, location, capital are secondary..Well that is
true in a sense but people are different and their road to success may be
different than yours.

On Apr 8, 2017 22:58, "Alex Hillman"  wrote:

> Meanwhile, Yahoo has a playful name and has been slowly collapsing for
> over a decade and destroying everything it touches and acquires ;)
>
> You can assign as much meaning as you want to a name, and justify how it
> makes YOU feel all day long. But it's not about you. That's both a business
> fundamental, and a coworking fundamental. Your community and *their*
> identity and values matter more than anything else. You can lead by
> example, but that's very different from choosing a name. A brand becomes
> associated with the actions of the people who associate with it, not the
> other way around.
>
> Outside of actively BAD naming (like, offensive and alienating terms or
> language), history does a pretty good job of showing how little naming
> actually has to do with success. In fact, I have another business with a
> decidedly terrible and confusing name, and we do extremely well in spite of
> the name. The key is that people associate the name with the results we
> create, not the other way around.
>
> Again, I'm not saying that branding isn't important. I'm just reiterating
> that in spite of popular narrative, it isn't step 1 or even step 2, 3, 4,
> or 5.
>
> -Alex
>
>
> On Apr 8, 2017, 12:43 PM -0400, Caner Onoglu ,
> wrote:
>
> A name search for a coworking is more than a name search which will look
> good on marketing materials. It is a symbol of the owners strategy. Do they
> want to be more business oriented or adventure, fun? Do they want to have a
> "*laissez faire, laissez passe*" attitude or give importance to rules and
> structures. Name will not only give a message to community but also to the
> founders. Name will summarize who they want to be and lead their way.
>
> It is not a magic key to solve all the problems for sure, but an important
> element of starting a company. Imagine "google" named itself as something
> like "Business Search and Resarch Systems" I doubt they would be who they
> are now.
>
> On Sat, Apr 8, 2017 at 9:15 PM, Alex Hillman  > wrote:
>
>> If you believe you're not in control of your destiny, or that a
>> predetermined name is needed to be motivated through the hard parts of
>> building a coworking community, I have some bad news for you... ;)
>>
>> Alex
>>
>>
>> On Apr 8, 2017, 11:57 AM -0400, Caner Onoglu ,
>> wrote:
>>
>> Well said Alex. But remember also the famous latin phrase "omen est
>> nomen" which translates "name is destiny" It may be an important
>> motivational factor for founder.
>>
>> On Apr 8, 2017 21:21, "Alex Hillman" 
>> wrote:
>>
>>> You said your community is around the Main St area, right? That's what
>>> matters - stop trying to name the place before the place even exists.
>>> That's the clue that you're getting ahead of yourself.
>>>
>>> I know that branding and making is fun but it's the kind of work that
>>> feels like work but isn't really work and distracts you from doing the REAL
>>> work.
>>>
>>> Which is just getting people together. Everything else is noise.
>>>
>>> -Alex
>>>
>>>
>>> On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty ,
>>> wrote:
>>>
>>> You mean including Main Street in the title and playing off that?
>>> Definitely considered that. But nothing creative yet. Also, I'm probably
>>> getting way ahead of myself (I do that), but I'm already thinking about a
>>> couple other locations, and my thought was to use a name that wasn't Main
>>> Street specific for that reason. :)
>>>
>>> --
>>> Visit this forum on the web at http://discuss.coworking.com
>>> ---
>>> You received this message because you are subscribed to the Google
>>> Groups "Coworking" group.
>>> To unsubscribe from this group and stop receiving emails from it, send
>>> an email to coworking+unsubscr...@googlegroups.com.
>>> For more options, visit https://groups.google.com/d/optout.
>>>
>>> --
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>>> ---
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>>> Groups "Coworking" group.
>>> To unsubscribe from this group and stop receiving emails from it, send
>>> 

Re: [Coworking] Coworking space name

[Kevin Haggerty]

Alex,

Thanks for your input. I value it as always.

I may have been unclear. We actually already have a building. I've been blessed 
with a unique opportunity, in that some friends of mine recently bought a 
building on Main St, and they are letting us set up shop on the first floor.

I've been working vigorously on creating community, mainly online, and I've had 
many express interest. I'm close to having ten people who have said they are on 
board and will sign up as soon as we launch. Obviously we cannot count those 
chickens until they sign contracts, but I feel like it's a big positive.

We have a Facebook page where there's been a lot of going back and forth, and 
I've been speaking directly to the people I view as my core on a regular basis. 
I've met with a couple and have more physical meetings scheduled for next week.

The plan is to get the space a little more ready to be seen (Paint, other minor 
renovations), and then in a week or two, we will have an interest meeting at 
the location and invite the entire community to visit, see/hear what we're 
about, and to be able to buy in.

I'm not in any way in favor of forgoing the creation and cultivating of the 
community and core members. In fact, I've been working very hard on that.

Coming up with a name is, in my opinion, now not a luxury. It will actually be 
very necessary soon, as we have our location and may be launching in a month or 
two.

Again, I appreciate all your input, and I'm listening, I promise. :)

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Re: [Coworking] Coworking space name

[Alex Hillman]

Also, Google's original name was "backrub" and the name Google was the result 
of blurting out a weird word to describe a ton of data and a typo made by one 
of the founders' officemates.

https://graphics.stanford.edu/~dk/google_name_origin.html

Like I said. Assign all the meaning you want. ;)

-Alex

On Apr 8, 2017, 12:43 PM -0400, Caner Onoglu , wrote:
> A name search for a coworking is more than a name search which will look good 
> on marketing materials. It is a symbol of the owners strategy. Do they want 
> to be more business oriented or adventure, fun? Do they want to have a 
> "laissez faire, laissez passe" attitude or give importance to rules and 
> structures. Name will not only give a message to community but also to the 
> founders. Name will summarize who they want to be and lead their way.
>
> It is not a magic key to solve all the problems for sure, but an important 
> element of starting a company. Imagine "google" named itself as something 
> like "Business Search and Resarch Systems" I doubt they would be who they are 
> now.
>
> On Sat, Apr 8, 2017 at 9:15 PM, Alex Hillman  (mailto:dangerouslyawes...@gmail.com)> wrote:
> > If you believe you're not in control of your destiny, or that a 
> > predetermined name is needed to be motivated through the hard parts of 
> > building a coworking community, I have some bad news for you... ;)
> >
> > Alex
> >
> >
> > On Apr 8, 2017, 11:57 AM -0400, Caner Onoglu  > (mailto:canerono...@gmail.com)>, wrote:
> > > Well said Alex. But remember also the famous latin phrase "omen est 
> > > nomen" which translates "name is destiny" It may be an important 
> > > motivational factor for founder.
> > >
> > > On Apr 8, 2017 21:21, "Alex Hillman"  > > (mailto:dangerouslyawes...@gmail.com)> wrote:
> > > > You said your community is around the Main St area, right? That's what 
> > > > matters - stop trying to name the place before the place even exists. 
> > > > That's the clue that you're getting ahead of yourself.
> > > >
> > > > I know that branding and making is fun but it's the kind of work that 
> > > > feels like work but isn't really work and distracts you from doing the 
> > > > REAL work.
> > > >
> > > > Which is just getting people together. Everything else is noise.
> > > >
> > > > -Alex
> > > >
> > > >
> > > > On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty  > > > (mailto:kevinrhagge...@gmail.com)>, wrote:
> > > > > You mean including Main Street in the title and playing off that? 
> > > > > Definitely considered that. But nothing creative yet. Also, I'm 
> > > > > probably getting way ahead of myself (I do that), but I'm already 
> > > > > thinking about a couple other locations, and my thought was to use a 
> > > > > name that wasn't Main Street specific for that reason. :)
> > > > >
> > > > > --
> > > > > Visit this forum on the web at http://discuss.coworking.com
> > > > > ---
> > > > > You received this message because you are subscribed to the Google 
> > > > > Groups "Coworking" group.
> > > > > To unsubscribe from this group and stop receiving emails from it, 
> > > > > send an email to coworking+unsubscr...@googlegroups.com 
> > > > > (mailto:coworking%2bunsubscr...@googlegroups.com).
> > > > > For more options, visit https://groups.google.com/d/optout.
> > > >
> > > >
> > > >
> > > > --
> > > > Visit this forum on the web at http://discuss.coworking.com
> > > > ---
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> > > > (mailto:coworking+unsubscr...@googlegroups.com).
> > > > For more options, visit https://groups.google.com/d/optout.
> > >
> > >
> > >
> > > --
> > > Visit this forum on the web at http://discuss.coworking.com
> > > ---
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> >
> >
> >
> > --
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>
>
>
>
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Re: [Coworking] Coworking space name

[Caner Onoglu]

A name search for a coworking is more than a name search which will look
good on marketing materials. It is a symbol of the owners strategy. Do they
want to be more business oriented or adventure, fun? Do they want to have a
"*laissez faire, laissez passe*" attitude or give importance to rules and
structures. Name will not only give a message to community but also to the
founders. Name will summarize who they want to be and lead their way.

It is not a magic key to solve all the problems for sure, but an important
element of starting a company. Imagine "google" named itself as something
like "Business Search and Resarch Systems" I doubt they would be who they
are now.

On Sat, Apr 8, 2017 at 9:15 PM, Alex Hillman 
wrote:

> If you believe you're not in control of your destiny, or that a
> predetermined name is needed to be motivated through the hard parts of
> building a coworking community, I have some bad news for you... ;)
>
> Alex
>
>
> On Apr 8, 2017, 11:57 AM -0400, Caner Onoglu ,
> wrote:
>
> Well said Alex. But remember also the famous latin phrase "omen est nomen"
> which translates "name is destiny" It may be an important motivational
> factor for founder.
>
> On Apr 8, 2017 21:21, "Alex Hillman"  wrote:
>
>> You said your community is around the Main St area, right? That's what
>> matters - stop trying to name the place before the place even exists.
>> That's the clue that you're getting ahead of yourself.
>>
>> I know that branding and making is fun but it's the kind of work that
>> feels like work but isn't really work and distracts you from doing the REAL
>> work.
>>
>> Which is just getting people together. Everything else is noise.
>>
>> -Alex
>>
>>
>> On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty ,
>> wrote:
>>
>> You mean including Main Street in the title and playing off that?
>> Definitely considered that. But nothing creative yet. Also, I'm probably
>> getting way ahead of myself (I do that), but I'm already thinking about a
>> couple other locations, and my thought was to use a name that wasn't Main
>> Street specific for that reason. :)
>>
>> --
>> Visit this forum on the web at http://discuss.coworking.com
>> ---
>> You received this message because you are subscribed to the Google Groups
>> "Coworking" group.
>> To unsubscribe from this group and stop receiving emails from it, send an
>> email to coworking+unsubscr...@googlegroups.com.
>> For more options, visit https://groups.google.com/d/optout.
>>
>> --
>> Visit this forum on the web at http://discuss.coworking.com
>> ---
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>>
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Re: [Coworking] Coworking space name

[Alex Hillman]

If you believe you're not in control of your destiny, or that a predetermined 
name is needed to be motivated through the hard parts of building a coworking 
community, I have some bad news for you... ;)

Alex

On Apr 8, 2017, 11:57 AM -0400, Caner Onoglu , wrote:
> Well said Alex. But remember also the famous latin phrase "omen est nomen" 
> which translates "name is destiny" It may be an important motivational factor 
> for founder.
>
> On Apr 8, 2017 21:21, "Alex Hillman"  (mailto:dangerouslyawes...@gmail.com)> wrote:
> > You said your community is around the Main St area, right? That's what 
> > matters - stop trying to name the place before the place even exists. 
> > That's the clue that you're getting ahead of yourself.
> >
> > I know that branding and making is fun but it's the kind of work that feels 
> > like work but isn't really work and distracts you from doing the REAL work.
> >
> > Which is just getting people together. Everything else is noise.
> >
> > -Alex
> >
> >
> > On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty  > (mailto:kevinrhagge...@gmail.com)>, wrote:
> > > You mean including Main Street in the title and playing off that? 
> > > Definitely considered that. But nothing creative yet. Also, I'm probably 
> > > getting way ahead of myself (I do that), but I'm already thinking about a 
> > > couple other locations, and my thought was to use a name that wasn't Main 
> > > Street specific for that reason. :)
> > >
> > > --
> > > Visit this forum on the web at http://discuss.coworking.com
> > > ---
> > > You received this message because you are subscribed to the Google Groups 
> > > "Coworking" group.
> > > To unsubscribe from this group and stop receiving emails from it, send an 
> > > email to coworking+unsubscr...@googlegroups.com 
> > > (mailto:coworking%2bunsubscr...@googlegroups.com).
> > > For more options, visit https://groups.google.com/d/optout.
> >
> >
> >
> > --
> > Visit this forum on the web at http://discuss.coworking.com
> > ---
> > You received this message because you are subscribed to the Google Groups 
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> > For more options, visit https://groups.google.com/d/optout.
>
>
>
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Re: [Coworking] Coworking space name

[Caner Onoglu]

Well said Alex. But remember also the famous latin phrase "omen est nomen"
which translates "name is destiny" It may be an important motivational
factor for founder.

On Apr 8, 2017 21:21, "Alex Hillman"  wrote:

> You said your community is around the Main St area, right? That's what
> matters - stop trying to name the place before the place even exists.
> That's the clue that you're getting ahead of yourself.
>
> I know that branding and making is fun but it's the kind of work that
> feels like work but isn't really work and distracts you from doing the REAL
> work.
>
> Which is just getting people together. Everything else is noise.
>
> -Alex
>
>
> On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty ,
> wrote:
>
> You mean including Main Street in the title and playing off that?
> Definitely considered that. But nothing creative yet. Also, I'm probably
> getting way ahead of myself (I do that), but I'm already thinking about a
> couple other locations, and my thought was to use a name that wasn't Main
> Street specific for that reason. :)
>
> --
> Visit this forum on the web at http://discuss.coworking.com
> ---
> You received this message because you are subscribed to the Google Groups
> "Coworking" group.
> To unsubscribe from this group and stop receiving emails from it, send an
> email to coworking+unsubscr...@googlegroups.com.
> For more options, visit https://groups.google.com/d/optout.
>
> --
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>

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Re: [Coworking] Coworking space name

[Alex Hillman]

You said your community is around the Main St area, right? That's what matters 
- stop trying to name the place before the place even exists. That's the clue 
that you're getting ahead of yourself.

I know that branding and making is fun but it's the kind of work that feels 
like work but isn't really work and distracts you from doing the REAL work.

Which is just getting people together. Everything else is noise.

-Alex

On Apr 8, 2017, 9:50 AM -0400, Kevin Haggerty , wrote:
> You mean including Main Street in the title and playing off that? Definitely 
> considered that. But nothing creative yet. Also, I'm probably getting way 
> ahead of myself (I do that), but I'm already thinking about a couple other 
> locations, and my thought was to use a name that wasn't Main Street specific 
> for that reason. :)
>
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Re: [Coworking] Coworking space name

[Kevin Haggerty]

You mean including Main Street in the title and playing off that? Definitely 
considered that. But nothing creative yet. Also, I'm probably getting way ahead 
of myself (I do that), but I'm already thinking about a couple other locations, 
and my thought was to use a name that wasn't Main Street specific for that 
reason. :)

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Re: [Coworking] Coworking space name

[Alex Hillman]

Have y'all talked about including/riffing on "Main St"? That's a zillion times 
more descriptive than something abstract :)

-Alex

On Apr 8, 2017, 2:42 AM -0400, Kevin Haggerty , wrote:
> We are still searching for a name for our coworking space in Gloucester, VA, 
> and I had an idea I wanted to run by this group for feedback.
>
> I'm thinking either "Pulse" or "The Pulse." I did a quick Google search and 
> didn't see any other cowork spaces with this name (are there any?), and I 
> like the idea of our space representing the heartbeat of the community. We're 
> on our community's main street, so we're basically in the heart of Gloucester.
>
> What do you guys think?
>
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[Coworking] Coworking space name

[Kevin Haggerty]

We are still searching for a name for our coworking space in Gloucester, VA, 
and I had an idea I wanted to run by this group for feedback.

I'm thinking either "Pulse" or "The Pulse." I did a quick Google search and 
didn't see any other cowork spaces with this name (are there any?), and I like 
the idea of our space representing the heartbeat of the community. We're on our 
community's main street, so we're basically in the heart of Gloucester.

What do you guys think?

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