Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-11 Thread Steve McIntyre
On Wed, Sep 10, 2014 at 05:31:25PM -0700, Steve Langasek wrote:
On Sun, Sep 07, 2014 at 09:29:46PM +0200, martin f krafft wrote:

 What LCA does every morning is IMHO a great addition to the
 conference: the orga team meets and then the whole conference
 assembles for a 20 minute session, when the orga team can relay
 information from the venue, share details about such events like the
 conference dinner or the day trip, or make all kinds of other
 announcements. This is not only useful to the organisers and front
 desk, because attendees do not always read their e-mail in time.
 This also serves to bring together everyone, which has a multitude
 of benefits.

Yup, that sounds good.

 At DC14, for instance, having another session after dinner was IMHO
 great, because it reunited everyone, while previously, people would
 have split into groups before dinner and then that's the way you'd
 spend your evening, because you didn't know where the others were,
 let alone have a chance of randomly run into someone you always
 wanted to meet but didn't know about yet.

But on this point I *cannot* disagree more strongly. AIUI the
post-dinner slot was not a deliberate choice by the DC14 team and was
essentially forced on us by the inflexibility/infelicities of the
catering folks?

An extra session tacked on the end of the day *after* many people have
already left the venue to go for dinner spoils the day in multiple
ways. The poor folks scheduled to give their talk in that slot end up
with small/worse audiences due to people just not coming back, or
coming back late, or nodding off in talks. For people who might want
to do something different for dinner it ruins their choices: struggle
to get somewhere, eat and back in a limited time-frame, or only leave
the venue very late after that talk and get food late.

Thanks for the reminder about this, I hadn't (yet) got around to
saying this to feedback@...

FWIW there were several times during DC14 that I found myself wishing for
exactly this.  So +1 for fixing this in DC15.

+1 also. It's something I've made a point of doing in other events
like the Cambridge mini-conf too - make sure there is a spot for
announcements every morning at the start, plus potentially even after
lunch too. It's invaluable.

-- 
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Stretched to the point of no turning back

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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Richard Hartmann
On Wed, Sep 10, 2014 at 1:35 AM, Michael Banck mba...@debian.org wrote:
 See Martin's reply to this one, the idea was to get people to all show
 up to the morning orga announcements and subsequent sessions (at least
 if they are interested in the raffle, we could record that in summit
 maybe).

Initially, I feared pushback against any raffle as it may be deemed
too commercial. But the more I thought about it, the more I liked it.

I also _strongly_ support the idea of using the raffle as a carrot for
people to get out of bed and attend. First talk of the day is one of
the worst time slots and this could really help fix that problem.
Incentive-based crowd control tends to work rather well :)


Richard


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Brian Gupta
On Wed, Sep 10, 2014 at 6:18 PM, Richard Hartmann
richih.mailingl...@gmail.com wrote:
 On Wed, Sep 10, 2014 at 1:35 AM, Michael Banck mba...@debian.org wrote:
 See Martin's reply to this one, the idea was to get people to all show
 up to the morning orga announcements and subsequent sessions (at least
 if they are interested in the raffle, we could record that in summit
 maybe).

 Initially, I feared pushback against any raffle as it may be deemed
 too commercial. But the more I thought about it, the more I liked it.

 I also _strongly_ support the idea of using the raffle as a carrot for
 people to get out of bed and attend. First talk of the day is one of
 the worst time slots and this could really help fix that problem.
 Incentive-based crowd control tends to work rather well :)

The way I look at it, raffles are just a way to do higher value swag,
that sponsors can't really justify giving to all attendees.

-Brian

 Richard


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Richard Hartmann
On Thu, Sep 11, 2014 at 12:52 AM, Brian Gupta brian.gu...@brandorr.com wrote:
 The way I look at it, raffles are just a way to do higher value swag,
 that sponsors can't really justify giving to all attendees.

So you agree/disagree/don't care if they are given away in the morning
(for some value of...) and require physical attendance during the
actual raffle?


Richard


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Brian Gupta
On Wed, Sep 10, 2014 at 7:06 PM, Richard Hartmann
richih.mailingl...@gmail.com wrote:
 On Thu, Sep 11, 2014 at 12:52 AM, Brian Gupta brian.gu...@brandorr.com 
 wrote:
 The way I look at it, raffles are just a way to do higher value swag,
 that sponsors can't really justify giving to all attendees.

 So you agree/disagree/don't care if they are given away in the morning
 (for some value of...) and require physical attendance during the
 actual raffle?

I think it's an extension of what we have done in the past and have no
objections. I'm
curious to see how the experiment goes.

I'm not sure I understand the first part of your question though? for
some value of...

As for the second, I don't have a strong feeling about requiring
attendance, especially
if the raffle isn't directly opposite any talks, and it isn't at a
hugely inconvenient time.
IE: I personally would defer this decision to the folks running the
raffle, if it makes it
easier to require attendance, I think it's fine. If they want to open
all attendees, that's
probably ok as well.

-Brian

 Richard


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Richard Hartmann
On Thu, Sep 11, 2014 at 1:38 AM, Brian Gupta brian.gu...@brandorr.com wrote:
 I'm not sure I understand the first part of your question though? for
 some value of...

For some value of morning as I suspect the raffle would take place
at 10:00 which is morning during DebConf, but almost noon during
the rest of the year.


 As for the second, I don't have a strong feeling about requiring
 attendance, especially
 if the raffle isn't directly opposite any talks, and it isn't at a
 hugely inconvenient time.
 IE: I personally would defer this decision to the folks running the
 raffle, if it makes it
 easier to require attendance, I think it's fine. If they want to open
 all attendees, that's
 probably ok as well.

I strongly suspect that whoever ends up running the raffle next year
is already subscribed to this list today.


Richard
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Martín Ferrari
Hi,

My last message on the topic, I don't want to drag this discussion for ever.


First of all, I am a bit worried that there is not much discussion about
this, saving for discussions about how to run a raffle.

I saw just a couple of concerns about the points I am discussing here,
and no endorsements. I cannot predict if the silence is due to
endorsement or to not caring. I believe this is an important decision.
Please people, speak up!

On 10/09/14 00:35, Michael Banck wrote:

 Also, note that at DebConf14 basically everything we put in the brochure
 (before DC14 started) happened on an ad-hoc basis: the sponsor booth
 (some sponsors seemed to put up tables to talk to attendees), the job
 fair (rather inofficial, but still), the sponsoring of some events (in
 this case even the CW party, plus an off-site social event), the raffle
 etc.  The amount of push-back was rather small I believe. I explicitly
 asked a couple of attendees I know well and believed they may be opposed
 to them, but they did not see the sky falling.

It is true it was ad-hoc and the sky didn't fall. But the key point is
that it was ad-hoc, and in the case of the CW, that it solved a problem
for the organisers.
Personally, I didn't like much the HP event being announced almost as
something official, but did not want to cause a fuss about it either.

Note that I am not opposing to the job fair or the booths. It is the
sponsoring of the social events that I feel is kind of wrong, going
against our spirit. It feels like monetising the conference, that's why
I feel uneasy.

I would rather cut the costs (or the existence) of all these (CW,
dinner, day trip, sponsored beverages) than selling them.

Finally, if the non-profit is forbidden to do theses things, we could
have one or two sponsors give the money to a normal trusted company instead.


Another topic. I just saw the addition to the brochure of the diversity
effort. While I am all for getting money for diversity, what do you have
in mind when you invite sponsors to contact us? It is just a way to get
more sponsors on board, so we can then manage the money, or will they
have any active involvement in the use of the money?

-- 
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Steve Langasek
On Sun, Sep 07, 2014 at 09:29:46PM +0200, martin f krafft wrote:

   2. You can never have too much money, because if we do it right,
  it just means we can sponsor more people to attend, or build
  a financial buffer for future DebConfs — we will have problems
  in the future at some point… I agree that we ought not come
  across as greedy, but this really depends on what we put into
  the final report.

You certainly can have too much money; frankly, I'm surprised that anyone on
the team would suggest otherwise.

The simplest provable definition of too much money is if the conference
has become so tainted by corporate messaging in exchange for that money,
that we no longer have enough Debian folks interested enough to come to the
conference to use up our travel sponsorship budget.

I don't say that this is the case with the current plan, but I think it /is/
important to recognize that being too successful at fundraising does
actually represent an existential danger to DebConf.

  If I compare our offerings to what I've seen with other conference
  sponsoring programmes, we are *cheap*.
  
Are you comparing DebConf to other conferences of similar size (200-300
attendees)?
  
If we really are cheap for the size, then isn't that an argument for,
instead of adding extra perks, being more aggressive in our fundraising?  Or
perhaps increasing the prices on our sponsorship levels?

(If this doesn't sound practical, then I would dispute the claim that we are
cheap as it clearly means we're priced right for the market :)

  In my opinion, I would slash all these extra perks.

 There are other reasons at work than just wanting more money. One of
 them lies in the nature of the non-profit in Germany, because paying
 a nice dinner for everyone, or sending people into nature, is not
 considered an expense that is tax exempt in Germany (which makes
 sense to me, btw…)

For clarification: does the fact that these expenses are not tax-exempt pose
problems for the non-profit status of the organization as a whole?  Or does
it just mean additional tax paperwork / tax to be paid?

I think it's legitimate for the team to question whether we want to accept
direct sponsorship of certain events which are not tax-exempt expenses, vs.
accepting the penalty of paying tax (and/or doing tax paperwork).

 What LCA does every morning is IMHO a great addition to the
 conference: the orga team meets and then the whole conference
 assembles for a 20 minute session, when the orga team can relay
 information from the venue, share details about such events like the
 conference dinner or the day trip, or make all kinds of other
 announcements. This is not only useful to the organisers and front
 desk, because attendees do not always read their e-mail in time.
 This also serves to bring together everyone, which has a multitude
 of benefits. At DC14, for instance, having another session after
 dinner was IMHO great, because it reunited everyone, while
 previously, people would have split into groups before dinner and
 then that's the way you'd spend your evening, because you didn't
 know where the others were, let alone have a chance of randomly run
 into someone you always wanted to meet but didn't know about yet.

FWIW there were several times during DC14 that I found myself wishing for
exactly this.  So +1 for fixing this in DC15.

-- 
Steve Langasek   Give me a lever long enough and a Free OS
Debian Developer   to set it on, and I can move the world.
Ubuntu Developerhttp://www.debian.org/
slanga...@ubuntu.com vor...@debian.org


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Richard Hartmann
On Thu, Sep 11, 2014 at 2:31 AM, Steve Langasek vor...@debian.org wrote:

 You certainly can have too much money; frankly, I'm surprised that anyone on
 the team would suggest otherwise.

 The simplest provable definition of too much money is if the conference
 has become so tainted by corporate messaging in exchange for that money,
 that we no longer have enough Debian folks interested enough to come to the
 conference to use up our travel sponsorship budget.

 I don't say that this is the case with the current plan, but I think it /is/
 important to recognize that being too successful at fundraising does
 actually represent an existential danger to DebConf.

You seem to be mixing up having a lot of money and selling out.
They can be correlated, agreed.

Yet, in the context of what madduck said, I read this as a making
more money is better and I agree with that sentiment.


 For clarification: does the fact that these expenses are not tax-exempt pose
 problems for the non-profit status of the organization as a whole?  Or does
 it just mean additional tax paperwork / tax to be paid?

IANAL, but from what we gathered it's the former.



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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Steve Langasek
On Thu, Sep 11, 2014 at 02:41:17AM +0200, Richard Hartmann wrote:
 On Thu, Sep 11, 2014 at 2:31 AM, Steve Langasek vor...@debian.org wrote:

  You certainly can have too much money; frankly, I'm surprised that anyone on
  the team would suggest otherwise.

  The simplest provable definition of too much money is if the conference
  has become so tainted by corporate messaging in exchange for that money,
  that we no longer have enough Debian folks interested enough to come to the
  conference to use up our travel sponsorship budget.

  I don't say that this is the case with the current plan, but I think it /is/
  important to recognize that being too successful at fundraising does
  actually represent an existential danger to DebConf.

 You seem to be mixing up having a lot of money and selling out.
 They can be correlated, agreed.

 Yet, in the context of what madduck said, I read this as a making
 more money is better and I agree with that sentiment.

Except that the proposal is precisely to make more money by giving sponsors
more, not just by getting more money for the same benefits as before.  We
should not subscribe to a blind policy of doing this.

  For clarification: does the fact that these expenses are not tax-exempt pose
  problems for the non-profit status of the organization as a whole?  Or does
  it just mean additional tax paperwork / tax to be paid?

 IANAL, but from what we gathered it's the former.

Ok.  And how about if SPI pays these expenses?  Since they are legitimate
expenses for a US non-profit, this doesn't impact SPI's tax-exempt status.

-- 
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Debian Developer   to set it on, and I can move the world.
Ubuntu Developerhttp://www.debian.org/
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Tiago Bortoletto Vaz
Hi,

On Thu, Sep 11, 2014 at 01:09:25AM +0100, Martín Ferrari wrote:
 Hi,
 
 My last message on the topic, I don't want to drag this discussion for ever.
 
 
 First of all, I am a bit worried that there is not much discussion about
 this, saving for discussions about how to run a raffle.
 
 I saw just a couple of concerns about the points I am discussing here,
 and no endorsements. I cannot predict if the silence is due to
 endorsement or to not caring. I believe this is an important decision.
 Please people, speak up!
 
 On 10/09/14 00:35, Michael Banck wrote:
 
  Also, note that at DebConf14 basically everything we put in the brochure
  (before DC14 started) happened on an ad-hoc basis: the sponsor booth
  (some sponsors seemed to put up tables to talk to attendees), the job
  fair (rather inofficial, but still), the sponsoring of some events (in
  this case even the CW party, plus an off-site social event), the raffle
  etc.  The amount of push-back was rather small I believe. I explicitly
  asked a couple of attendees I know well and believed they may be opposed
  to them, but they did not see the sky falling.
 
 It is true it was ad-hoc and the sky didn't fall. But the key point is
 that it was ad-hoc, and in the case of the CW, that it solved a problem
 for the organisers.
 Personally, I didn't like much the HP event being announced almost as
 something official, but did not want to cause a fuss about it either.

+1

 Note that I am not opposing to the job fair or the booths. It is the
 sponsoring of the social events that I feel is kind of wrong, going
 against our spirit. It feels like monetising the conference, that's why
 I feel uneasy.

Yep.

 I would rather cut the costs (or the existence) of all these (CW,
 dinner, day trip, sponsored beverages) than selling them.

I'd go for it too. Although madduck's answer to my concerns on this made
me believe that they won't go to extremes :)

I have a feeling that all these new sponsoring experiments will create
more trouble than fixings/improving things. Actually I think we're
trying to fix a non-issue.

Regarding the raffle, oh... I know I'm looking like the
annoying guy here but I'll let you know my opinion anyway: if one really
needs a raffle to attend a talk/meeting on the morning I prefer keep one
saving time and energy in his/her bed.

Regards,

-- 
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Brian Gupta
On Wed, Sep 10, 2014 at 9:20 PM, Tiago Bortoletto Vaz ti...@debian.org wrote:
 Hi,

 On Thu, Sep 11, 2014 at 01:09:25AM +0100, Martín Ferrari wrote:
 Hi,

 My last message on the topic, I don't want to drag this discussion for ever.


 First of all, I am a bit worried that there is not much discussion about
 this, saving for discussions about how to run a raffle.

 I saw just a couple of concerns about the points I am discussing here,
 and no endorsements. I cannot predict if the silence is due to
 endorsement or to not caring. I believe this is an important decision.
 Please people, speak up!

 On 10/09/14 00:35, Michael Banck wrote:

  Also, note that at DebConf14 basically everything we put in the brochure
  (before DC14 started) happened on an ad-hoc basis: the sponsor booth
  (some sponsors seemed to put up tables to talk to attendees), the job
  fair (rather inofficial, but still), the sponsoring of some events (in
  this case even the CW party, plus an off-site social event), the raffle
  etc.  The amount of push-back was rather small I believe. I explicitly
  asked a couple of attendees I know well and believed they may be opposed
  to them, but they did not see the sky falling.

 It is true it was ad-hoc and the sky didn't fall. But the key point is
 that it was ad-hoc, and in the case of the CW, that it solved a problem
 for the organisers.
 Personally, I didn't like much the HP event being announced almost as
 something official, but did not want to cause a fuss about it either.

 +1

 Note that I am not opposing to the job fair or the booths. It is the
 sponsoring of the social events that I feel is kind of wrong, going
 against our spirit. It feels like monetising the conference, that's why
 I feel uneasy.

 Yep.

I thought about the HP event, which was quite different than the PuppetLabs
sponsored CW party.

Other than people knowing who the CW party was sponsored by, I
think we managed to keep commercialism at bay. If there is an understanding
that beyond being listed as the event sponsor, there are no sponsorship
benefits for funding the CW party, I personally didn't find it problematic.

I really enjoyed the CW party. (It was my first, so don't have a frame of
comparison.)

That said, I don't feel super strongly about this, and if folks wanted
to keep it off
the sponsored list, it shouldn't be an issue, as we probably don't
need it on the
list.

The HP event on the other hand did sound overtly commercial. However, it was
not an official DebConf event. Many people just skipped it, myself included. (I
assumed it was basically a recruiting event.)

The fact is, any company, whether a DebConf sponsor or not, can throw a party
during DebConf and invite the attendees. (via a staff member emailing -discuss
for example.)

The question then becomes whether or not we are willing to announce it. I think
the answer is probably yes, as long as it's clear that the event is
not part of the
DebConf program, and they are a sponsor that qualifies to give swag.

I say this because I view it as akin to swag; something  beneficial to
an attendee
that has marketing value to the company giving it. Looking at it this
way, couldn't it
just be digital swag? A ticket to a sponsor's corporate event. If not,
I guess we
could tell them to print tickets and put them in the conference bag,
but that might
be picking nits.

 I would rather cut the costs (or the existence) of all these (CW,
 dinner, day trip, sponsored beverages) than selling them.

 I'd go for it too. Although madduck's answer to my concerns on this made
 me believe that they won't go to extremes :)

 I have a feeling that all these new sponsoring experiments will create
 more trouble than fixings/improving things. Actually I think we're
 trying to fix a non-issue.

Largely agreed, but I think we're at a point where we've removed the most
controversial ideas, and are talking about safe tweaks, that are more in the
realm of individual preference. IE: In the interest of finishing the brochure,
I am largely supporting the most recent draft, if the team proposing the
changes are willing to do the extra coordination work involved.

 Regarding the raffle, oh... I know I'm looking like the
 annoying guy here but I'll let you know my opinion anyway: if one really
 needs a raffle to attend a talk/meeting on the morning I prefer keep one
 saving time and energy in his/her bed.

My feeling here is if folks want to run a raffle, and sponsors are
willing to give
raffleable swag, I don't think it hurts. I know in the not so recent
past companies
have donated laptops/netbooks to DebConf and those were somehow given
to attendees.

If people want to sleep-in they always can. (Realistically I am not so sure I
buy that this will work as an incentive to get people to come to early slot if
they are night owls anyway , but I think a raffle that doesn't conflict with
talks, can't hurt.)

 Regards,

 --
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Tiago Bortoletto Vaz
Hi,

On Wed, Sep 10, 2014 at 10:41:20PM -0400, Brian Gupta wrote:
[...]
 
 My feeling here is if folks want to run a raffle, and sponsors are
 willing to give
 raffleable swag, I don't think it hurts. I know in the not so recent
 past companies
 have donated laptops/netbooks to DebConf and those were somehow given
 to attendees.
 
 If people want to sleep-in they always can. (Realistically I am not so sure I
 buy that this will work as an incentive to get people to come to early slot if
 they are night owls anyway , but I think a raffle that doesn't conflict with
 talks, can't hurt.)

I agree with you here, I may have expressed myself badly. I'm fine with
it if the raffle doesn't disturb any official event/space (including
hacklabs) and if it doesn't take much energy from the localteam to
negociate it with sponsors.

Also, I don't like the idea of publicizing the raffle as a motivating
factor to attend DC events. I can't find words now to express this, but
it sounds to me a kind of legitimation of laziness, DebConf officially
tolerating the fact that a small chance to win a random gadget is more
motivating to attendees (who're mostly sponsored) than the opportunity
to join a presencial discussion relevant for the project.

Regards,

-- 
tiago


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-10 Thread Daniel Kahn Gillmor
On 09/10/2014 11:09 PM, Tiago Bortoletto Vaz wrote:
 Also, I don't like the idea of publicizing the raffle as a motivating
 factor to attend DC events. I can't find words now to express this, but
 it sounds to me a kind of legitimation of laziness, DebConf officially
 tolerating the fact that a small chance to win a random gadget is more
 motivating to attendees (who're mostly sponsored) than the opportunity
 to join a presencial discussion relevant for the project.

Thanks for bringing this up, Tiago.  I share your sentiment -- i'd
rather that the raffle is done at a time when people are free and that
explicitly doesn't conflict with scheduled activities, rather than use
it as bait to convince people to come participate in an event.  If
people are at an event just because they wanted to win a prize, i'm not
sure that actually contributes much to the event itself.

As someone who participated in the raffles this year (and even won one
of them, thanks to our sponsors), i was a little annoyed that the
scheduling seemed close to slipping into overlap with scheduled talk
sessions.  I think we should make it clear to sponsors that (a) raffles
or other distracting time-specific events *must not* overlap with the
scheduled talks, and (b) debconf attendees tend toward night-owl sides,
so (depending on who you want to be visible to) you might want to
encourage the scheduling of your raffle accordingly.

If we want to make the raffle even more visible (for higher
sponsorship?) we could include it in the schedule; this would require
coordination with the schedulers on the talks team.

--dkg



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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-09 Thread Michael Banck
Hi,

On Sun, Sep 07, 2014 at 02:06:40AM -0700, Martín Ferrari wrote:
 I think the job fair may be a good way to get more sponsors on board,
 and perhaps that we should limit our innovations until we see how that
 goes.. Maybe we don't need more money than that?
 
 In my opinion, I would slash all these extra perks.

I've changed the language slightly now to not make it seem as if a
prospective sponsor is entitled to it just because they are the first to
say I want.  I think it is important that we can still say no (and
actually decide later on when a sponsor actually inquires about it)
whether we want a sponsor to support a part of the conference in a
particular way, while still gauging the interest.

Also, note that at DebConf14 basically everything we put in the brochure
(before DC14 started) happened on an ad-hoc basis: the sponsor booth
(some sponsors seemed to put up tables to talk to attendees), the job
fair (rather inofficial, but still), the sponsoring of some events (in
this case even the CW party, plus an off-site social event), the raffle
etc.  The amount of push-back was rather small I believe. I explicitly
asked a couple of attendees I know well and believed they may be opposed
to them, but they did not see the sky falling.

 About the raffle, if we are going to make it official, I like the idea
 of moving the actual raffle to something that DC controls; and I would
 probably set some rules on what can be done. For example, I would forbid
 the raffle to require being there to claim the prize. That's forcing
 people to pay attention to the raffle, when they might be doing
 something else.

See Martin's reply to this one, the idea was to get people to all show
up to the morning orga announcements and subsequent sessions (at least
if they are interested in the raffle, we could record that in summit
maybe).


Michael
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-07 Thread Steve Langasek
Hi Marga,

On Sat, Aug 30, 2014 at 06:44:05PM -0700, Margarita Manterola wrote:
 Following intense discussions within the DC15 team and the sponsorship team,
 we believe we have finished the DC15 sponsorship brochure.

 In doing so we have removed the points that were questioned and
 incorporated the feedback from the sponsorship team, and also talked
 to a few (potential) sponsors and tried to get a good feeling of the
 attractiveness of our offering.

 You can find the generated PDF here:
http://scratch.madduck.net/dc15-sb.pdf
 And the source code at:
http://git.debian.org/?p=debconf-data/dc15.git/sponsorship-brochure

 In the purpose of summarizing the content, these are the sponsor levels:
   Bronze Level: € 2,000
   Silver Level: € 5,000
   Gold Level: € 10,000
   Platinum Level: € 20,000

 As it was this year, silver level is the minimum to get on the
 T-shirts. And most perks related to levels have stayed the same, with
 the addition of space at the job fair for silver and up, and space for
 a booth during opening weekend for gold and up.

Thanks for posting the draft.  The questions that come to mind for me are:

 * Job fair: do we have some idea of how much this will cost to accommodate? 
   For instance, suppose for some reason we got no gold or platinum sponsors
   next year and all of our sponsorship came from contributors at the silver
   level; and all of these came in at the silver level.  Where would that
   put us in terms of being able to afford putting on the conference, and
   how much space (and how much effort) would the job fair consume?
   (I think the idea of formally offering a job fair is a reasonable one, we
   just should be sure that we're not doing it at the expense of our
   conference.  Perhaps the DC15 team has already worked this out, but I
   haven't seen any of this on either the debconf-team list or the debconf
   sponsorship list.)

 * Showcase booth: how do we expect this to differ from the job fair itself?
   I.e.: why are these two different perks - will they be located in
   different spaces?  Also, same question as for the job fair, what does it
   cost us to offer this to sponsors?

 * Raffle: this says one item during the daily morning assembly.  Is this
   one per day, or one for the whole week?  Should this vary by sponsorship
   level?  What does the team plan to do if a top-level sponsor has more
   than one item that they want to raffle?  If someone organizes their own
   raffle via debconf-discuss, what will you do?

 * Cheese  Wine party: prior to DC14, when Oregon liquor regulations
   necessitated a more active involvement by the team in securing a venue,
   the CW party has to my understanding always been an unofficial event
   organized at no additional cost to the conference.  I think it
   significantly changes the character of the event to make it an officially
   sponsored thing.  Do we have no prospects of this being a self-organized
   event, perhaps off-site?

 * Snacks and beverages / coffee, tea, mate:  my understanding of most of
   these additional sponsorship opportunities was that it made sense to
   have them directly sponsored to avoid problems for them being paid by the
   DC15 non-profit.  But these are clearly not exceptional expenses for a
   conference; so why offer them for line-item sponsorship?


-- 
Steve Langasek   Give me a lever long enough and a Free OS
Debian Developer   to set it on, and I can move the world.
Ubuntu Developerhttp://www.debian.org/
slanga...@ubuntu.com vor...@debian.org


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-07 Thread Steve Langasek
Hi Tiago,

On Tue, Sep 02, 2014 at 05:40:48PM -0400, Tiago Bortoletto Vaz wrote:
 Sounds good to me, except for the Job Postings and Job Fair for Bronze
 sponsors. It gives enough visibility and it's intrusive enough to
 deserve a silver IMO. And please, do not consider having job tables
 inside hacklabs.

For my information, is this last comment a response to the presence of
vendor tables in the downstairs hacklab at DC14?  If so, can you elaborate
on how this was problematic?  I think more detailed feedback will help the
DC15 team better understand why this was an issue and avoid creating a
similar situation next year.

Cheers,
-- 
Steve Langasek   Give me a lever long enough and a Free OS
Debian Developer   to set it on, and I can move the world.
Ubuntu Developerhttp://www.debian.org/
slanga...@ubuntu.com vor...@debian.org


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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-07 Thread Martín Ferrari
Hi all,

First of all, I want to say that I really like the brochure. I think it
has a very nice structure, and makes a compelling case for sponsoring
the conference.

Now, to the other things :-)

I agree with Steve on all his comments, specially with the opinion about
the CW part; and I would extend my doubts about sponsoring to the rest
of the social events.

It seems to me that we are trying to increase the money we collect more
than what we might need, with the risk of losing a bit of the soul of
DebConf, or even make our sponsors think that we are being greedy.

I think the job fair may be a good way to get more sponsors on board,
and perhaps that we should limit our innovations until we see how that
goes.. Maybe we don't need more money than that?

In my opinion, I would slash all these extra perks.

About the raffle, if we are going to make it official, I like the idea
of moving the actual raffle to something that DC controls; and I would
probably set some rules on what can be done. For example, I would forbid
the raffle to require being there to claim the prize. That's forcing
people to pay attention to the raffle, when they might be doing
something else.

Lastly, a few bug reports:

Missing of:

Your contribution makes it possible for us to bring together a large
number {+of+} Debian contributors from [..]

I don't think this is true, the DebConf money is Debian money and we
cannot earmark it for the next DebConf:

Any surpluses will be legally bound to be used for the organisation of
future, non-profit Debian conferences.

The two paragraphs under tax-deductible donations are unclear, they
seem to be written separately and they repeat themselves. The thing
about having to make an invoice does not make sense to me, although
maybe that is because I am not an accountant :-)

The photo credits are not current: it mentions dc13 group photo, and
lacks the credits for the orga photo.

-- 
Martín Ferrari (Tincho)



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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-07 Thread Margarita Manterola
Hi,

On Sun, Sep 7, 2014 at 7:55 AM, Steve Langasek vor...@debian.org wrote:

  * Job fair: do we have some idea of how much this will cost to accommodate?

The specifics of the job fair are not in the brochure, but our idea of
how this is going to work is that it will be during one limited period
of time (e.g. one morning or one afternoon) during the opening
weekend, in one sector of the venue that will be selected for the job
fair, so that people that are not interested may avoid it.

We haven't yet decided whether we are going to allow full sized booths
or rather tables + banners/rollups, this depends a lot on how many
sponsors decide to participate in the job fair.

I don't expect the cost of accommodating the job fair will be more
than a little bit of planning regarding space and tables.

As said, we haven't worked out the details, it depends a lot on how
many sponsors say that they will be present at the job fair.

For instance, suppose for some reason we got no gold or platinum sponsors
next year and all of our sponsorship came from contributors at the silver
level; and all of these came in at the silver level.

I'm not sure I follow your reasoning.  Are you saying that because of
the job fair starting at silver all sponsors will only want silver?

If we get no platinum or gold, we are going to have a bad time, but
that's totally independent of the job fair so I fail to see how it's
related.

  * Showcase booth: how do we expect this to differ from the job fair itself?
I.e.: why are these two different perks - will they be located in
different spaces?  Also, same question as for the job fair, what does it
cost us to offer this to sponsors?

Yes, the showcase booth will be in a more prominent place than the job
fair. The only cost is giving those sponsors extra space (but that's
why it's limited to the opening weekend), and maybe some extra time
for coordinating with them, but they will need to handle the
construction of the booth and all that themselves.

Are you thinking of some extra cost that I fail to see?

  * Raffle: this says one item during the daily morning assembly.  Is this
one per day, or one for the whole week?  Should this vary by sponsorship
level?  What does the team plan to do if a top-level sponsor has more
than one item that they want to raffle?  If someone organizes their own
raffle via debconf-discuss, what will you do?

In general, I think we are happy raffling stuff. If we get two items
per day instead of one (or two items on some days, or even three) it
would not be a problem.

The idea is to have the raffle just before the first plenary session,
so that people will wake up and be there for the first talk, and we
are encouraging sponsors to give us stuff to raffle. It doesn't mean
that they can't do the raffle on their own if they want, but rather
that they know that they can also do this.

  * Cheese  Wine party: prior to DC14, when Oregon liquor regulations
necessitated a more active involvement by the team in securing a venue,
the CW party has to my understanding always been an unofficial event
organized at no additional cost to the conference.  I think it
significantly changes the character of the event to make it an officially
sponsored thing.  Do we have no prospects of this being a self-organized
event, perhaps off-site?

We have worked out the details with the hostel that will allow us to
host the CW on-site, at a cost of €2.5 per person for
cutlery+cleaning. This means a cost of €1000 if we were to get 400
attendees.

Having seen how well received the sponsoring by Puppet Labs was this
year, I don't see why it would be a problem to have a similarly
non-intrusive sponsoring next year.

Again, details haven't been worked out but I would imagine the
sponsorship would amount to:
 1) Cheese  Wine party, sponsored by [foo] to appear in schedule entries
 2) Rollups or banners during the party itself.

Would this really change the character of the event? I think the
character of the event already changed significantly when it became an
official thing, organized by the DebConf organizers instead of an
unofficial tongue-in-cheek thing done by the attendees for themselves.

  * Snacks and beverages / coffee, tea, mate:  my understanding of most of
these additional sponsorship opportunities was that it made sense to
have them directly sponsored to avoid problems for them being paid by the
DC15 non-profit.  But these are clearly not exceptional expenses for a
conference; so why offer them for line-item sponsorship?

I don't understand this question, you are answering it yourself in the
first part of the paragraph.

-- 
Besos,
Marga
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-07 Thread martin f krafft
Thank you, Tincho, for taking the time to read through the brochure!

also sprach Martín Ferrari tin...@debian.org [2014-09-07 11:06 +0200]:
 It seems to me that we are trying to increase the money we collect
 more than what we might need, with the risk of losing a bit of the
 soul of DebConf, or even make our sponsors think that we are being
 greedy.

You are putting your finger exactly where it belongs. Without trying
to portrait any official position or anything, I can give you two
answers though:

  1. It is and should always be our top priority not to lose the
 soul of DebConf, not even a little bit. It's a great choice
 of word you made here, because I think it *is* possible to
 change stuff about DebConf, even fundamental aspects, without
 changing the spirit of the conference.

  2. You can never have too much money, because if we do it right,
 it just means we can sponsor more people to attend, or build
 a financial buffer for future DebConfs — we will have problems
 in the future at some point… I agree that we ought not come
 across as greedy, but this really depends on what we put into
 the final report. If I compare our offerings to what I've seen
 with other conference sponsoring programmes, we are *cheap*.

 In my opinion, I would slash all these extra perks.

There are other reasons at work than just wanting more money. One of
them lies in the nature of the non-profit in Germany, because paying
a nice dinner for everyone, or sending people into nature, is not
considered an expense that is tax exempt in Germany (which makes
sense to me, btw…)

 About the raffle, if we are going to make it official, I like the
 idea of moving the actual raffle to something that DC controls;
 and I would probably set some rules on what can be done. For
 example, I would forbid the raffle to require being there to claim
 the prize. That's forcing people to pay attention to the raffle,
 when they might be doing something else.

There's the idea of a raffle, and there's the idea of a morning
plenary session, which we copied from LCA. Of course, we can have
just any raffle, and it'll be good.

However, there's more to the raffle, including the reason to require
someone to be present to receive a prize.

What LCA does every morning is IMHO a great addition to the
conference: the orga team meets and then the whole conference
assembles for a 20 minute session, when the orga team can relay
information from the venue, share details about such events like the
conference dinner or the day trip, or make all kinds of other
announcements. This is not only useful to the organisers and front
desk, because attendees do not always read their e-mail in time.
This also serves to bring together everyone, which has a multitude
of benefits. At DC14, for instance, having another session after
dinner was IMHO great, because it reunited everyone, while
previously, people would have split into groups before dinner and
then that's the way you'd spend your evening, because you didn't
know where the others were, let alone have a chance of randomly run
into someone you always wanted to meet but didn't know about yet.

So those morning plenary sessions help to bring people together.
Consequently, the speakers of the first sessions don't have to fear
being alone. At LCA, these sessions happen at 9:00, and because of
the raffle and the inherent sadness of (the slim probability of)
being chosen while still in bed (which means that there's another
draw), almost all attendees scrape themselves off the mattress and
attend.

We are not proposing to have these plenary sessions at 09:00. Later
would work. But if we stage a raffle as an incentive for people to
attend these sessions — which are a benefit to the organisers — then
we need to require that prize winners must be present.

 Lastly, a few bug reports:

All fixed.

 I don't think this is true, the DebConf money is Debian money and we
 cannot earmark it for the next DebConf:

 Any surpluses will be legally bound to be used for the organisation of
 future, non-profit Debian conferences.

First, I think we can earmark it. We are Debian. ;)

But I do see your point, and we don't want to limit our
possibilities, really.

The final report puts it as:

  we raised a surplus, which will be returned to Debian to be used
  for funding future Debian Free Software activities.

so I suggest to just say that the money is legally bound to be used
for funding future Debian Free Software activities.

 The two paragraphs under tax-deductible donations are unclear,
 they seem to be written separately and they repeat themselves. The
 thing about having to make an invoice does not make sense to me,
 although maybe that is because I am not an accountant :-)

… or tax advisor. I re-read, and I think they are fine. Maybe there
are small improvements, but the points are:

  1. You can have an invoice with VAT. This is what companies
 usually want/need.

  2. You can also 

Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-07 Thread Carl Karsten
On Sun, Sep 7, 2014 at 2:29 PM, martin f krafft madd...@debconf.org wrote:

 So those morning plenary sessions help to bring people together.
 Consequently, the speakers of the first sessions don't have to fear
 being alone. At LCA, these sessions happen at 9:00, and because of
 the raffle and the inherent sadness of (the slim probability of)
 being chosen while still in bed (which means that there's another
 draw), almost all attendees scrape themselves off the mattress and
 attend.

 We are not proposing to have these plenary sessions at 09:00. Later
 would work. But if we stage a raffle as an incentive for people to
 attend these sessions — which are a benefit to the organisers — then
 we need to require that prize winners must be present.



+1 for the conference overall - wake up, get there, morning announcements,
get the day started.   I suspect the same people will turn up even if there
isn't a raffle.  but raffles are fun,.

+1 to help get more people up and moving for the first talks.

+1 for a well defined start of day for the video team.  (details are in my
report)
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Re: [Debconf-team] RFC: (Hopefully) Last draft of the dc15 sponsorship brochure

2014-09-07 Thread Tiago Bortoletto Vaz
Hi,

On Sat, Sep 06, 2014 at 11:18:34PM -0700, Steve Langasek wrote:
 Hi Tiago,
 
 On Tue, Sep 02, 2014 at 05:40:48PM -0400, Tiago Bortoletto Vaz wrote:
  Sounds good to me, except for the Job Postings and Job Fair for Bronze
  sponsors. It gives enough visibility and it's intrusive enough to
  deserve a silver IMO. And please, do not consider having job tables
  inside hacklabs.
 
 For my information, is this last comment a response to the presence of
 vendor tables in the downstairs hacklab at DC14?  If so, can you elaborate
 on how this was problematic?  I think more detailed feedback will help the
 DC15 team better understand why this was an issue and avoid creating a
 similar situation next year.

It's a general comment, but yes, the first floor hacklab came to my mind
when writing. I did some work on a table close to the Intel table. Many
people came to Intel table to make questions about their job offers,
which generates medium annoying noise. At some point we had the drawing
and then it became near impossible to focus. Many people and lots of
noise. My suggestion is to keep sponsor tables elsewhere. Hacklab is
supposed to be a working place, preferably a silent one.

Regards,

-- 
tiago


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