Andre,
In all of the discussion, the initial question got unanswered:
* Is eyetracking too expensive? *
"Expensive" is all relative. Currently, you have three options:
1) outsourced data collection and analysis: you can have someone expert in
eyetracking collect and analyze your data for you. This has the benefit that
it solves the problem many people brought up which is that experience counts
and it's harder to analyze eyetracking data than most people realize.
Eyetools, Inc. (www.eyetools.com) does this for a lot of clients and
agencies (full disclosure: my company -- I'm the founder and CEO). There are
other companies as well (actually, quite a few usability companies have
started offering eyetracking in the last year).
Cost: $2,800 - $5,000 including recruiting, incentives, and facilities for
testing a homepage/landing page/etc. (I'm not going to go into details of
pricing since this is probably not the appropriate place for that.)
2) You can buy your own equipment: there are a number of hardware
manufactures out there with pricing ranging from $20k-$44k for the hardware
and software necessary to run web usability tests. Hardware manufacturers
include LC Technologies (www.eyegaze.com), Eyetech Digital Systems
(www.eyetechds.com), SMI (www.smi.com), ASL (www.a-s-l.com, though recently
they've been doing less web usability stuff), and SmartEye (www.smarteye.se)
are some that come to the top of my mind. (full disclosure -- Eyetools is
also a Tobii reseller, though you can buy direct from Tobii also).
Cost: $44,000+ for a typical usability set up including hardware and
software necessary for doing web testing
3) You can rent a system: this raises the larger issue of "will you know how
to get valid data and analyze it correctly" which no matter what I say no
one will believe since I'm in the business of providing services. However,
experience does count, as you can well imagine. There have been some
resources appearing on the web to support people figuring it out on their
own, though it's not clear that they'll actually truly teach you all you
need to know, so again, you're on your own. This all goes to the second part
of the question which is "is it complicated" and one can look at this
discussion thread to decide for themselves.
Cost: around $7,400 for renting for two months, running 4 studies (prices
vary depending on how many studies you run -- the more you run, the more you
pay).
Best regards,
-Greg
Greg Edwards
CEO & Founder, Eyetools Inc.
[EMAIL PROTECTED]
916.792.4538
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