Andre, In all of the discussion, the initial question got unanswered:
* Is eyetracking too expensive? * "Expensive" is all relative. Currently, you have three options: 1) outsourced data collection and analysis: you can have someone expert in eyetracking collect and analyze your data for you. This has the benefit that it solves the problem many people brought up which is that experience counts and it's harder to analyze eyetracking data than most people realize. Eyetools, Inc. (www.eyetools.com) does this for a lot of clients and agencies (full disclosure: my company -- I'm the founder and CEO). There are other companies as well (actually, quite a few usability companies have started offering eyetracking in the last year). Cost: $2,800 - $5,000 including recruiting, incentives, and facilities for testing a homepage/landing page/etc. (I'm not going to go into details of pricing since this is probably not the appropriate place for that.) 2) You can buy your own equipment: there are a number of hardware manufactures out there with pricing ranging from $20k-$44k for the hardware and software necessary to run web usability tests. Hardware manufacturers include LC Technologies (www.eyegaze.com), Eyetech Digital Systems (www.eyetechds.com), SMI (www.smi.com), ASL (www.a-s-l.com, though recently they've been doing less web usability stuff), and SmartEye (www.smarteye.se) are some that come to the top of my mind. (full disclosure -- Eyetools is also a Tobii reseller, though you can buy direct from Tobii also). Cost: $44,000+ for a typical usability set up including hardware and software necessary for doing web testing 3) You can rent a system: this raises the larger issue of "will you know how to get valid data and analyze it correctly" which no matter what I say no one will believe since I'm in the business of providing services. However, experience does count, as you can well imagine. There have been some resources appearing on the web to support people figuring it out on their own, though it's not clear that they'll actually truly teach you all you need to know, so again, you're on your own. This all goes to the second part of the question which is "is it complicated" and one can look at this discussion thread to decide for themselves. Cost: around $7,400 for renting for two months, running 4 studies (prices vary depending on how many studies you run -- the more you run, the more you pay). Best regards, -Greg Greg Edwards CEO & Founder, Eyetools Inc. [EMAIL PROTECTED] 916.792.4538 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
