[IxDA Discuss] (Retaurant!) Menu Design
An interesting article on how restaurant menus are designed to encourage purchase of more expensive items: http://www.guardian.co.uk/lifeandstyle/2010/jan/21/menus-cunning-marketi ng-ploys Regards, William Hudson Syntagm Ltd Design for Usability UK 01235-522859 World +44-1235-522859 US Toll Free 1-866-SYNTAGM mailto:william.hud...@syntagm.co.uk mailto:william.hud...@syntagm.co.uk http://www.syntagm.co.uk http://www.syntagm.co.uk/ skype:williamhudsonskype Syntagm is a limited company registered in England and Wales (1985). Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon OX14 2DS. Attend our courses on Ajax design usability, card sorting and web usability: CHI 2010 Conference (Atlanta, Georgia) http://www.chi2010.org UPA 2010 Conference (Munich, Germany) http://bit.ly/8x9NU Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] (Retaurant!) Menu Design
Some classic 'Choice Architecture' in here using primacy/recency effects, framing and suchlike. I maintain that there is much to discuss in the world of Behavioural Psychology (specifically Choice Architecture [1]) that gets scant attention from those of us so digitally minded. Many thanks for promoting this URL William. John [1] http://www.ixda.org/discuss.php?post=47809 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=48604 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] (Retaurant!) Menu Design
Some sites are doing this on the web already. Check out the basecamp pricing page. Even with just four options they use it. http://basecamphq.com/signup They use the no columns, framing and bonus boxes. Sean On Sun, Jan 24, 2010 at 10:32 PM, Francis Rowland frowl...@ebi.ac.ukwrote: Clever stuff. It's interesting to see some of the differences and parallels in conventions between menu design and web design, which I am more used to. Hmmm... I'm hungry now! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=48604 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
