Re: [Foundation-l] Fundraising Promotion and Job Opening
Congratulations to Anya, and it sounds like Rand made a nice choice. Anya, if you wish to continue receiving my assistance on the 2009 Fundraising Survey that I helped design, I hope that Rand will put you in touch with me during the data analysis phase. I think a key break-out for analysis will be the $500+ donor segment. They are a key constituency in supporting the financial stream, as every single one of them is worth 16 or more average donors. Kindly, Greg -- Gregory Kohs ___ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
Re: [Foundation-l] Fundraising Promotion and Job Opening
On 17 Sep 2009, at 17:22, Gregory Kohs wrote: They are a key constituency in supporting the financial stream, as every single one of them is worth 16 or more average donors. This doesn't seem quite right to me. average donors may financially be worth less in each donation, but remember that there's a lot more of them, and they're more likely to give repeat donations. Also, there's more to worth than just financial, e.g. in good will / spreading the word. Mike ___ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
Re: [Foundation-l] Fundraising Promotion and Job Opening
2009/9/17 Michael Peel em...@mikepeel.net: On 17 Sep 2009, at 17:22, Gregory Kohs wrote: They are a key constituency in supporting the financial stream, as every single one of them is worth 16 or more average donors. This doesn't seem quite right to me. average donors may financially be worth less in each donation, but remember that there's a lot more of them, and they're more likely to give repeat donations. Also, there's more to worth than just financial, e.g. in good will / spreading the word. Obviously there are more of them, Gregory didn't say otherwise. That smaller donors are more likely to give repeat donations is (assuming it is true) precisely why we need to make an effort to cultivate the medium sized donors. Obviously good will and spreading the word are important, but they aren't really related to fundraising (at least, not in that direction - work on good will should help fundraising, not the other way around). ___ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
Re: [Foundation-l] Fundraising Promotion and Job Opening
2009/9/17 Michael Peel em...@mikepeel.net: This doesn't seem quite right to me. average donors may financially be worth less in each donation, but remember that there's a lot more of them, and they're more likely to give repeat donations. Also, there's more to worth than just financial, e.g. in good will / spreading the word. It's generally a sort of power-law graph, like so many things are. http://en.wikipedia.org/wiki/Power_law They're all worth chasing at all levels. - d. ___ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
Re: [Foundation-l] Fundraising Promotion and Job Opening
On Thu, Sep 17, 2009 at 3:22 PM, David Gerard dger...@gmail.com wrote: 2009/9/17 Michael Peel em...@mikepeel.net: This doesn't seem quite right to me. average donors may financially be worth less in each donation, but remember that there's a lot more of them, and they're more likely to give repeat donations. Also, there's more to worth than just financial, e.g. in good will / spreading the word. It's generally a sort of power-law graph, like so many things are. http://en.wikipedia.org/wiki/Power_law They're all worth chasing at all levels. In Wikimedia's past public fund raising campaigns (i.e. the things with banner messages shown to the public) one usually sees about 80% of the total income come in amounts of $100 or less. On the other hand, most of WMF's really large grants and donors have come from direct solicitations that are not part of the public campaigns. I would assume that Rand et al. see the $500 to $10k bracket as a target of opportunity precisely because it has been undercultivated in the past. It is a large enough number that such donations are rarely made during the public campaigns (and make up only a small fraction of the campaign totals), and yet at the same time it is too small to have gotten the same level of attention that might go into soliciting a major foundation for $100k+ grant. -Robert Rohde ___ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
