Re: [Framers] OT: Product Marketing Lingo
C2, I would think that all documentation (user documentation, marketing literature, advertisements, etc.) should use the same word order. For a new product, use parallel construction to existing products. For a company's first product, look at the conventions used by competitors. --Lynne On 5/11/2022 11:47 AM, cuc tu wrote: Hi All Just a subtle point, we are discussing the proper way to present our product names/identifiers. For example, say we make audio analyzers with various model numbers and product trade names. Are there any incorrect ways to organize these terms: The MX100 Audio Analyzer is... The marketing lady thinks the correct way to present that is The Audio Analyzer MX100 is... I think this comes from when we have a trade name, such as AudioMax™. The AudioMax MX1000 Audio Analyzer is... I contend that Audio Analyzer MX100 is incorrect, but cannot articulate the technical reason why. Something like, MX100 modifies audio analyzer, right? ThanksC2 ___ This message is from the Framers mailing list Send messages to framers@lists.frameusers.com Visit the list's homepage at http://www.frameusers.com Archives located at http://www.mail-archive.com/framers%40lists.frameusers.com/ Subscribe and unsubscribe at http://lists.frameusers.com/listinfo.cgi/framers-frameusers.com Send administrative questions to listad...@frameusers.com -- Lynne A. Price Text Structure Consulting, Inc. Specializing in structured FrameMaker consulting, application development, and training lpr...@txstruct.comhttp://www.txstruct.com voice/fax: (510) 583-1505 cell phone: (510) 421-2284 ___ This message is from the Framers mailing list Send messages to framers@lists.frameusers.com Visit the list's homepage at http://www.frameusers.com Archives located at http://www.mail-archive.com/framers%40lists.frameusers.com/ Subscribe and unsubscribe at http://lists.frameusers.com/listinfo.cgi/framers-frameusers.com Send administrative questions to listad...@frameusers.com
Re: [Framers] OT: Product Marketing Lingo
It would seem that in a product name you want to have the fundamental descriptive stuff first (i.e. what is it, including adjectives). In that way you are pointing out the valuable part of the product (it is an Audio Analyzer). The MX100, while critically defining the product, can follow that, since you have to have dug into a variety of audio analyzers to even begin to recognize that the MX100 is what you need over the competition’s GSP10xP model. With translation now often a part of manuals, the issue of sequence in product names and alphanumeric designations depends on where a language places the adjectives in relationship to a noun. So much effort is put into product naming that there must be an article discussing the intersection of both these issues (product recognition and product name element sequence in translation). Interesting question. Digital Audio Analyzer MX100 Analog Audio Analyzer MX100A Little red brick house 1972 Stamford Pl Craig From: Framers on behalf of cuc tu Sent: Wednesday, May 11, 2022 1:47 PM To: framers@lists.frameusers.com Subject: [Framers] OT: Product Marketing Lingo Hi All Just a subtle point, we are discussing the proper way to present our product names/identifiers. For example, say we make audio analyzers with various model numbers and product trade names. Are there any incorrect ways to organize these terms: The MX100 Audio Analyzer is... The marketing lady thinks the correct way to present that is The Audio Analyzer MX100 is... I think this comes from when we have a trade name, such as AudioMax™. The AudioMax MX1000 Audio Analyzer is... I contend that Audio Analyzer MX100 is incorrect, but cannot articulate the technical reason why. Something like, MX100 modifies audio analyzer, right? ThanksC2 ___ This message is from the Framers mailing list Send messages to framers@lists.frameusers.com Visit the list's homepage at http://www.frameusers.com Archives located at http://www.mail-archive.com/framers%40lists.frameusers.com/ Subscribe and unsubscribe at http://lists.frameusers.com/listinfo.cgi/framers-frameusers.com Send administrative questions to listad...@frameusers.com ___ This message is from the Framers mailing list Send messages to framers@lists.frameusers.com Visit the list's homepage at http://www.frameusers.com Archives located at http://www.mail-archive.com/framers%40lists.frameusers.com/ Subscribe and unsubscribe at http://lists.frameusers.com/listinfo.cgi/framers-frameusers.com Send administrative questions to listad...@frameusers.com
[Framers] OT: Product Marketing Lingo
Hi All Just a subtle point, we are discussing the proper way to present our product names/identifiers. For example, say we make audio analyzers with various model numbers and product trade names. Are there any incorrect ways to organize these terms: The MX100 Audio Analyzer is... The marketing lady thinks the correct way to present that is The Audio Analyzer MX100 is... I think this comes from when we have a trade name, such as AudioMax™. The AudioMax MX1000 Audio Analyzer is... I contend that Audio Analyzer MX100 is incorrect, but cannot articulate the technical reason why. Something like, MX100 modifies audio analyzer, right? ThanksC2 ___ This message is from the Framers mailing list Send messages to framers@lists.frameusers.com Visit the list's homepage at http://www.frameusers.com Archives located at http://www.mail-archive.com/framers%40lists.frameusers.com/ Subscribe and unsubscribe at http://lists.frameusers.com/listinfo.cgi/framers-frameusers.com Send administrative questions to listad...@frameusers.com
