Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Lucian Sabo
Same thing happend to me when I announced on a forum I created a program named 
RIOT (an acronym of Radical Image Optimization Tool).
Some people pointed that the name is not good. Quote: "The name is not good. It 
conveys the impression that the program will make a right mess of users' 
images."
Meanwhile, the program became quite popular and now nobody says the name is not 
good :) It is simply a name and people learned to accept (and like it).

My conclusions are:
1. too late to change it
2. let the parents choose the name

Regards,
Lucian

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[Gimp-developer] Mouse Pointer Coordinates

2009-10-30 Thread Niranjan
Hi

I am new to gimp plug-in development. 

I wanted to know how mouse clicks are handled and also how coordinated for
the mouse pointer position are retrieved (similar to what the pointer dialog
does). 

I suspect it is something to do with GTK/GDK (GDKCursor?), but i am not sure
how it works out.

-- 
Niranjan (via www.gimpusers.com)
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Re: [Gimp-developer] Mouse Pointer Coordinates

2009-10-30 Thread Sven Neumann
On Fri, 2009-10-30 at 10:02 +0100, Niranjan wrote:
> Hi
> 
> I am new to gimp plug-in development. 
> 
> I wanted to know how mouse clicks are handled and also how coordinated for
> the mouse pointer position are retrieved (similar to what the pointer dialog
> does). 
> 
> I suspect it is something to do with GTK/GDK (GDKCursor?), but i am not sure
> how it works out.

Please have a look at the GTK+ documentation. There are very nice
tutorials and example code at http://www.gtk.org/documentation.html
The official GTK+ tutorial at
http://library.gnome.org/devel/gtk-tutorial/stable/ covers your
question.


Sven


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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread David Gowers
On Fri, Oct 30, 2009 at 9:43 AM, Brendan  wrote:
> On Thursday 29 October 2009, you wrote:
>> On Thu, Oct 29, 2009 at 2:07 PM, Brendan  wrote:
>> >> All the above comprise a significant factor in why forks are regarded,
>> >> at best, as a necessary evil. All forks dilute branding, which
>> >> introduces user confusion and repels potential users.
>> >
>> > I think it's incorrect to say it repels potential users and leave it at
>> > that. It will also just as likely ATTRACT new users who were put off by
>> > the lame name.
>>
>> That's speculative. We know from past software history that what I
>
> The extent is speculative, the same as you. I know an entire office who said
> they would use it if it changed the name, so it's not nearly as speculative as
> you think.
Fair enough.

>
>> > Call it the Gnu IMP.
>>
>> This has to be facetiousness, doesn't it?
>
> Most of what I say is at least slightly facetious. If they simplify it
> themselves, that's their problem, and not something that is super-obvious.

If we look at the way the photoshop family of products are abbreviated
by people(PS7/CE4/Elements),and GNU projects (bc, bash, tar, Octave,
etc), just plain IMP is reasonably likely. (in fact, GIMP is an oddity
in that the GNU is actually included in the acronym..
if it were more canonical, people would already be calling it Gnu IMP
or IMP). That's fair enough.. IMP *is* a better name (and people who
object to it on religious grounds probably are terminally humorless),
we just should expect it to still manage to be taken as objectionable.

Actually, I'm in favor of your proposition now, you've convinced me.
Gnu IMP is 'backwards compatible' as you say, more in line with other
GNU projects' naming, and could result
in image* improvement in the future.

As long as it's not a fork -- that is, the renaming would need to be official.

* The kind that doesn't have pixels in it :) but, well, the other kind
too I suppose :)

A list of files that would need modification:

HACKING
NEWS
gimpui.pc.in
[a few utility scripts like gimp-zip]
[most files with 'gimp' in the filename would need renaming. that is
>1686 files to rename]
[All enumerations which include 'GIMP' in them]
[.gimp-2.x would need to be migrated to .imp-2.x .. and then symlink
.gimp-2.x to that]
[On Linux, create a symlink 'gimp' pointing at 'imp' (or something like that)]
[We'd need to deliberately avoid changing the XCF and rcfiles format,
which refer to such object types as 'gimp-image-grid',
'GimpDeviceInfo', 'gimp-channel-list'.
Note: some rcfiles include 'gimp' in the names of objects, others do
not. I don't fully understand why.]
[themes would need to be updated to refer to 'imp-*' widget classes
rather than 'gimp-*' widget classes]

All active/'pending' branches would need to be updated to match (this
would be mostly trivial, I expect situations where new enumerations or
files were introduced to be more involved)

This would be quite time-sensitive in order to maintain a functional
GIT repository -- it would need to compile successfully again within 3
days. So it might take a small team just to complete this. Then the
documentation would need to be synchronized with the change
(screenshots, textual references to 'GIMP') fairly promptly after that
-- which is IMO quite hairy due to I18N concerns.

All *gimp* pdb functions would have to be deprecated in preference to
*imp* versions.

.po files would all need to be updated, however this would not need to
be done all in a lump but could be spread over time.

All the above would be best done at the beginning of a development
cycle (eg. when 2.8 has just been released). It would be relatively
free of the potential for invisible bugs -- most problems would show
up as compilation errors.

I believe the above is the minimum required to seriously do that
change. Though of course we could begin with the user-visible things
(binary names, and strings) and progress to the developer side
(filenames and  enumerations).. it would still be vital for it's
success to quickly do the migration on the developer side, which is
the majority of the work involved.

I can see why GIMP developers would want to avoid such a thing. I do
believe that the migration wouldn't require more than a very basic
understanding of the GIMP code base. What it would really need is a) a
great deal of organization and b) an active and moderately large team.
(doing only the user-visible side is a possibility.. but this may
result in confusion where eg. a PDB function is named gimp-* where the
program says it is 'IMP')

PS. 'The GIMP' is anachronistic AFAIK -- GIMP (no 'the') is canonical currently.
PPS. I believe (haven't tested, my GIMP GIT clone is not in working
order currently), that the
option '--program-transform-name=s/gimp/imp/g' to configure would
result in appropriately named binaries (imp-2.7 etc)
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Alexia Death
On Fri, Oct 30, 2009 at 12:40 PM, David Gowers <00a...@gmail.com> wrote:
> On Fri, Oct 30, 2009 at 9:43 AM, Brendan  wrote:
> A list of files that would need modification:
>... SINP LONG LIST...

And all of GIMP code. 98% functions are prefixed as gimp. You can try
to grep for gimp on gimp source tree. Forget it. Some English speakers
 discomfort at the name is getting a bit ridiculous IMHO.


-- 
--Alexia
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Monty Montgomery
> if it were more canonical, people would already be calling it Gnu IMP
> or IMP). That's fair enough.. IMP *is* a better name (and people who
> object to it on religious grounds probably are terminally humorless),

Actually I think there are quite a few people who would be more open
to using the Gimp if the development community were screened for
religious preferences.  I don't see why it's OK to offend the
Christian users, but not ok to offend just the 'prudes'.

We could fork the project to only include Christian developers,
thus...  uh... you all *are* getting this is sarcasm, right?

Sorry, commenting in this thread is like eating Skittles!

Monty
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Rob Antonishen
I honestly don't see the problem people have with the word.

My school-age daughter came home talking about using gimp in school.

I thought great, a progressive schoolboard willing to use open source software.

Alas, she was referring to gimp, the plastic craft lace.  Also known
as boondoggle (which in itself has negative connotations)
http://www.crazy4crafts.org/2006/08/15/plastic-lacing-gimp-or-boondoggle-scoubidou-designs-craft-ideas-and-web-sites/

If an elementary school doesn't have problems with a word because of
other possible definitions of that word, then I can't see why anyone
else should.

A name is a name is a name.  Regardless of past cleverness or intended
wordplay, it is what it is, "Gimp". It is the name.  Deal with it.

-Rob A>
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Patrick Horgan
Monty Montgomery wrote:
> Actually I think there are quite a few people who would be more open
> to using the Gimp if the development community were screened for
> religious preferences.  I don't see why it's OK to offend the
> Christian users, but not ok to offend just the 'prudes'.
>
> We could fork the project to only include Christian developers,
> thus...  uh... you all *are* getting this is sarcasm, right?
>   
We can't afford to offend anyone, so we need everyone to be Christian, 
Wiccan, liberal conservatives, and oh, yes, can't offend non-developers, 
so we need everyone to both be developers and to not be developers.  Ok?

Patrick

p.s. I'm ashamed of myself for posting this.
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Scott
On Fri, Oct 30, 2009 at 09:13:55AM -0400, Monty Montgomery wrote:
> We could fork the project to only include Christian developers,
> thus...  uh... you all *are* getting this is sarcasm, right?

Way OT, but speaking of getting in trouble with acronyms, I remember
years ago at law school when someone founded a "Christian Legal
Association" there, and they would post bulletins on the
walls. Somebody (hmmm, wonder who?...) started posting bulletins about
upcoming meetings of the PLO - Pagan Legal Organization.

My 2 cents on the issue; the name doesn't bother me, just as the names
of other programs I use every day such as emacs, mutt, lynx etc do not
bother me. You gotta love mutt's bug list on the manpage ("Mutts don't
have bugs; they have fleas.")

Scott Swanson

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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Chris Mohler
On Fri, Oct 30, 2009 at 4:53 PM, Scott  wrote:
>
> Way OT, but speaking of getting in trouble with acronyms, I remember
> years ago at law school when someone founded a "Christian Legal
> Association" there, and they would post bulletins on the
> walls. Somebody (hmmm, wonder who?...) started posting bulletins about
> upcoming meetings of the PLO - Pagan Legal Organization.

OK - so I was determined to ignore this thread, but since we're
getting way OT: some years ago a new Christian academy appeared in our
city.  Unfortunately, they named this institution "First Assembly of
God School".  Hilarity ensued, in the form of football uniforms and
school buses emblazoned with the acronym.

The name was promptly changed.

Chris
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Christopher Howard
Alexia Death wrote:
> On Fri, Oct 30, 2009 at 12:40 PM, David Gowers <00a...@gmail.com> wrote:
>> On Fri, Oct 30, 2009 at 9:43 AM, Brendan  wrote:
>> A list of files that would need modification:
>> ... SINP LONG LIST...
> 
> And all of GIMP code. 98% functions are prefixed as gimp. You can try
> to grep for gimp on gimp source tree. Forget it. Some English speakers
>  discomfort at the name is getting a bit ridiculous IMHO.
> 
> 

A note: The end users don't care what the functions are called. Just the
name of the binary, the logo, and the title bar.

The discomfort at the name for me has nothing to do with some moral
objection. Its about having a product you aren't afraid to advertise.
When I start extolling the virtues of open source to my buddies, one of
the first three objections I usually get are "but there is no good
graphics software like Photoshop." As soon as I say "GIMP," you can see
the doubt on their faces, because they associate the word with being
weak or lame.

If Mozilla's browser today was name "Mozilla Slug," or "Bloat Browser,"
how many people do think would be wearing the tee-shirt or showing off
the desktop wallpaper?

People keep saying "the original developers named it GIMP" and that is
that. Every heard, though, of the original name of the Linux OS?
Torvalds wanted it called "Freaxs." Fortunately, though, the name Linux
stuck, and even Linus admitted this was better.

-- 
Christopher Howard
http://indicium.us
http://theologia.indicium.us



signature.asc
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Nathan Summers
On Fri, Oct 30, 2009 at 6:26 PM, Christopher Howard  wrote:

> People keep saying "the original developers named it GIMP" and that is
> that. Every heard, though, of the original name of the Linux OS?
> Torvalds wanted it called "Freaxs." Fortunately, though, the name Linux
> stuck, and even Linus admitted this was better.

Furthermore, if the original developers still prefer the name GIMP,
they are entitled to their own fork!

Rockwalrus
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread David Gowers
On Sat, Oct 31, 2009 at 8:56 AM, Christopher Howard  wrote:
> Alexia Death wrote:
>> On Fri, Oct 30, 2009 at 12:40 PM, David Gowers <00a...@gmail.com> wrote:
>>> On Fri, Oct 30, 2009 at 9:43 AM, Brendan  wrote:
>>> A list of files that would need modification:
>>> ... SINP LONG LIST...
>>
>> And all of GIMP code. 98% functions are prefixed as gimp. You can try
>> to grep for gimp on gimp source tree. Forget it. Some English speakers
>>  discomfort at the name is getting a bit ridiculous IMHO.
>>
>>
>
> A note: The end users don't care what the functions are called. Just the
> name of the binary, the logo, and the title bar.

That's sort of beside the point. Having the developers see things
differently than the users disincentivizes people to be both users and
developers (which is definitely the optimal choice
for ongoing improvement of software quality). If the program is called
imp but all the functions are gimp_, that introduces cognitive
dissonance (which amounts to confusion+annoyance in this case) which
discourages the users from developing.

>
> The discomfort at the name for me has nothing to do with some moral
> objection. Its about having a product you aren't afraid to advertise.
> When I start extolling the virtues of open source to my buddies, one of
> the first three objections I usually get are "but there is no good
> graphics software like Photoshop." As soon as I say "GIMP," you can see
> the doubt on their faces, because they associate the word with being
> weak or lame.
>
> If Mozilla's browser today was name "Mozilla Slug," or "Bloat Browser,"
> how many people do think would be wearing the tee-shirt or showing off
> the desktop wallpaper?

The difference being that slug or bloat are not narrowly-scoped
cultural references: almost everyone knows what a slug is, and a
majority of computer users end up understanding what bloat is. By
comparison, the first time I heard of gimp meaning anything -- except,
well, the program we're talking about! .. was a thread here about this
very same subject. Others have expressed similar sentiments. You're
acting like 'gimp' is a universal English cultural artefact. It's not
(it's mainly an American one).

It seems to me that such threads simply manufacture means of objection
for trolls who don't want to adopt something new, because it's new.
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Stephen Griffiths
On Fri, 2009-10-30 at 13:06 +0200, Alexia Death wrote:
> Some English speakers
> discomfort at the name is getting a bit ridiculous IMHO.

These words make me squirm.
fag - a pile of sticks (secondary meaning, rarely used)
nigger - a person from a poor background (secondary meaning, almost
unheard of)
chink - a chink in a chain (primary meaning)
speck - a speck of dust (primary meaning)

I am sure you have words in your native language, which in general
function to isolate someone for being different or not being 'normal'.
Do these become any less uncomfortable because someone says they mean it
in a different way?

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[Gimp-developer] ceci n'est pas une selection...

2009-10-30 Thread peter sikking
guys,

would like to tap the wisdom of this crowd here.

say I have made a selection in GIMP, done what needed to be done to the
pixels in the selection and now want to get rid of the selection.

the obvious way is Select->None.

how many more ways are there?

 --ps

 founder + principal interaction architect
 man + machine interface works

 http://mmiworks.net/blog : on interaction architecture



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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread John Meyer
Stephen Griffiths wrote:
> On Fri, 2009-10-30 at 13:06 +0200, Alexia Death wrote:
>   
>> Some English speakers
>> discomfort at the name is getting a bit ridiculous IMHO.
>> 
>
> These words make me squirm.
> fag - a pile of sticks (secondary meaning, rarely used)
> nigger - a person from a poor background (secondary meaning, almost
> unheard of)
> chink - a chink in a chain (primary meaning)
> speck - a speck of dust (primary meaning)
>   


speck doesn't have an offensive tone to it.  However, "spic" may 
depending upon context.
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Re: [Gimp-developer] ceci n'est pas une selection...

2009-10-30 Thread David Gowers
On Sat, Oct 31, 2009 at 10:59 AM, peter sikking  wrote:
> guys,
>
> would like to tap the wisdom of this crowd here.
>
> say I have made a selection in GIMP, done what needed to be done to the
> pixels in the selection and now want to get rid of the selection.
>
> the obvious way is Select->None.
>
> how many more ways are there?

1. Use rectangle/ellipse select to select nothing (single click)
2. Activate QMask, drop black on the image, exit QMask
3. Use the Move tool in Selection mode to throw the selection mask off canvas.
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Re: [Gimp-developer] ceci n'est pas une selection...

2009-10-30 Thread Stephen Griffiths
On Sat, 2009-10-31 at 01:29 +0100, peter sikking wrote:
> how many more ways are there?

ctrl+shift+a

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Re: [Gimp-developer] ceci n'est pas une selection...

2009-10-30 Thread Chris Mohler
On Fri, Oct 30, 2009 at 7:37 PM, David Gowers <00a...@gmail.com> wrote:
> On Sat, Oct 31, 2009 at 10:59 AM, peter sikking  wrote:
>> guys,
>>
>> would like to tap the wisdom of this crowd here.
>>
>> say I have made a selection in GIMP, done what needed to be done to the
>> pixels in the selection and now want to get rid of the selection.
>>
>> the obvious way is Select->None.
>>
>> how many more ways are there?
>
> 1. Use rectangle/ellipse select to select nothing (single click)
> 2. Activate QMask, drop black on the image, exit QMask
> 3. Use the Move tool in Selection mode to throw the selection mask off canvas.

4. (or 0 really), CTRL-SHIFT-A.  This is what I always do - it makes
sense to me.

Chris
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Re: [Gimp-developer] ceci n'est pas une selection...

2009-10-30 Thread Liam R E Quin
On Sat, 2009-10-31 at 01:29 +0100, peter sikking wrote:

> the obvious way is Select->None.
> 
> how many more ways are there?

Save the image as png, quit gimp and restart. :D

go to channels dialogue, make an empty channel, and do,
channel to selection. (and then go to layers and select
a layer in the image)

use rectangle tool to marquee round the whole image in
"subtract from selection" mode, and press Enter

single-click with rectangle tool, outside the image (or ellipse tool
probably, but not freehand tool)

several others that other people suggested, I generally do
shift-control-a.

Liam



-- 
Liam Quin - XML Activity Lead, W3C, http://www.w3.org/People/Quin/
Pictures from old books: http://fromoldbooks.org/
Ankh: irc.sorcery.net irc.gnome.org www.advogato.org

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Re: [Gimp-developer] ceci n'est pas une selection...

2009-10-30 Thread David Gowers
On Sat, Oct 31, 2009 at 12:30 PM, Liam R E Quin  wrote:
> On Sat, 2009-10-31 at 01:29 +0100, peter sikking wrote:
>
>> the obvious way is Select->None.
>>
>> how many more ways are there?
>
> Save the image as png, quit gimp and restart. :D
>
> go to channels dialogue, make an empty channel, and do,
> channel to selection. (and then go to layers and select
> a layer in the image)
>
> use rectangle tool to marquee round the whole image in
> "subtract from selection" mode, and press Enter
>
> single-click with rectangle tool, outside the image (or ellipse tool
> probably, but not freehand tool)
It doesn't need to be outside the image, just outside the selected area.

>
> several others that other people suggested, I generally do
> shift-control-a.

I view that as performing the exact same action as Select->None, which
is why I omitted it.
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[Gimp-developer] Re branding ....

2009-10-30 Thread vabijou2


Christopher Howard-3 wrote:
> 
> Its about having a product you aren't afraid to advertise. . As soon
> as I say "GIMP," you can see
> the doubt on their faces, because they associate the word with being
> weak or lame.

I agree with this.  Many people shy away from using products that aren't
mainstream, and have little to do with (or knowledge of) open source
software alternatives.  There is nothing about the current name that
inspires confidence or denotes competence.

I think that the time to change the name would be when a release comes out
that has an option to run in a single window.  This is a major change that
people have requested for some time and this new configuration is sure to be
discussed widely on the internet.  That version could be called something
like "Gimp+".  Over time this might become shortened in blogs, forums, etc.
to "G+", and then a later major release could use that as the name.  The
whole time, Wilber the mascot would remain basically the same to provide
continuity.  I'm no ad wizard so I don't claim this is the best naming
strategy, but I think it provides an example of how the rebranding process
could go.
-- 
View this message in context: 
http://old.nabble.com/The-name-%22Gimp%22-tp26102353p26139628.html
Sent from the Gimp Developer mailing list archive at Nabble.com.

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Re: [Gimp-developer] Re branding ....

2009-10-30 Thread Patrick Horgan
vabijou2 wrote:
> Christopher Howard-3 wrote:
>   
>> Its about having a product you aren't afraid to advertise. . As soon
>> as I say "GIMP," you can see
>> the doubt on their faces, because they associate the word with being
>> weak or lame.
>> 
>
> I agree with this.  Many people shy away from using products that aren't
> mainstream, and have little to do with (or knowledge of) open source
> software alternatives.  There is nothing about the current name that
> inspires confidence or denotes competence.
>   
But seriously, neither Adobe's software, nor the GIMP are mainstream 
products.  Most people have never heard of either.  The people who would 
know about them are not going to be bothered by this.  Artists and a lot 
less rigid than most people.

Patrick
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Re: [Gimp-developer] The name "Gimp"

2009-10-30 Thread Laxminarayan Kamath
On 10/29/09, Laxminarayan Kamath  wrote:
>
> What about "FreeMI" ? standing for "Freedom to Manipulate Images"?
> *if* the GTK people want to rename accordingly, even that would sound
> nice "FreeTK"
>

Whether people are serious about this or not, I am going to revise my
suggestion.
FreeMI sound like "Free me, I am not currently free" instead, we can
add the d after Free from Freedom, and make it "FreedMI" as in "This
programme Freed me!" the TK name also would sound nice "FreedTK".

-- 
Laxminarayan Kamath Ammembal
http://lankerisms.blogspot.com
(+91) 9945036093
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Re: [Gimp-developer] Re branding ....

2009-10-30 Thread David Gowers
On Sat, Oct 31, 2009 at 2:12 PM, vabijou2  wrote:
>
>
> Christopher Howard-3 wrote:
>>
>> Its about having a product you aren't afraid to advertise. . As soon
>> as I say "GIMP," you can see
>> the doubt on their faces, because they associate the word with being
>> weak or lame.
>
> I agree with this.  Many people shy away from using products that aren't
> mainstream, and have little to do with (or knowledge of) open source
I have to agree that Photoshop *is* mainstream to the degree that
image editing is -- as a verb at least.. people use PAINT.NET or
whatever and say they 'photoshopped' it.

I think Patrick is missing that 'mainstreamness' is relative (theres
'mainstream for the culture', 'mainstream for artists in that
culture', 'mainstream for digital artists in that culture',
'mainstream for pixel artists in that culture'.. these levels of
detail nest to produce the overall context in which something can be
said to be mainstream or not.

> software alternatives.  There is nothing about the current name that
> inspires confidence or denotes competence.

Personally I don't recall ever encountering a program whose name
inspired confidence or denoted competence to me, in this
out-of-context way you are talking about.
Except perhaps Lotus 1-2-3.

For example, the following inspire confidence in me and I feel they
are competent. Perhaps they have some common factor, I think it's more
likely that it's just an understanding of how they
work (and that that way is a good way to work) that inspires
confidence and 'denotes' competence

Python IPython PyTables NumPy SciPy Allegro Grafx2 Charm DosBox Lua
Inkscape FontForge SQLite Lynx Midnight-Commander Thunar

It looks like there is a 'Mildly witty' theme going there, along with
a preference for literality and brevity. OTOH it could be simply that
witty, literal-minded people tend to produce software I find
competent.


>
> I think that the time to change the name would be when a release comes out
> that has an option to run in a single window.  This is a major change that
> people have requested for some time and this new configuration is sure to be
> discussed widely on the internet.  That version could be called something
> like "Gimp+".  Over time this might become shortened in blogs, forums, etc.
> to "G+",
'jeeples'? lol. I'm sure the FSF people would like it :) How do we
verb it though? jeepling? BWAHAHAHAHAHA. (more seriously, G+ is
extremely close to the name of the gnu C++ compiler, G++)

At the 'G+' point, the major internal renaming would need to take
place, and that would require
far more developers and far more organization than the GIMP project
currently has.
Even simply switching from GIMP to GIMP+ (I'm -1 on 'Gimp+') would
involve considerable effort (mainly in keeping I18N current).

> and then a later major release could use that as the name.  The
> whole time, Wilber the mascot would remain basically the same to provide
> continuity.  I'm no ad wizard so I don't claim this is the best naming
> strategy, but I think it provides an example of how the rebranding process
> could go.
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