I think it's clear that radio (at least in the US) has not done a good job of
marketing itself to younger listeners or given them reasons to listen. I also
think that the ability to participate and be part of the dialog is important as
David's experience suggests.
With the rapid movement of talk and sport formats from AM to FM in the US, it
does make you wonder if AM will be viable at all in the major markets a decade
from now. Clearly, young people still want to be heard but have had little
reason to see radio as a way to do that. That's very unlike the generation to
which most of us in this discussion belong.
--
-Rob de Santos
-Original Message-
From: David Goren [mailto:shortwaveol...@mac.com]
Sent: Wednesday, August 22, 2012 11:37 AM
To: Internet radio discussion
Cc: rdesan...@afana.com
Subject: Re: [Internetradio] College Freshmen and Radio
I certainly have come across my share of young people who not only don't listen
to radio, but they don't even understand what it is. When I mention I'm a radio
producer and make a weekly program I only see a glimmer of understanding in
their eyes when I say: It's sort of like a podcast.
That said there's a burgeoning corps of young people interested in storming the
gates of public radio...or public media as they call it. I've recently been
holding some intro to recording and production workshops. They've sold out right
away my students are almost all under 30...and almost all lovely young women!
Where were they in my radio youth? They're all in love with Ira Glass.
On Aug 22, 2012, at 7:40 AM, John Figliozzi wrote:
It's the same old story... Chasing the girl you want but can't impress while
eschewing the one you have or could have...
Sent from my iPad
On Aug 21, 2012, at 11:45 PM, Rob de Santos rdesan...@afana.com wrote:
I saw this, too. While I am wary of ever taking these sorts of
over-generalized pieces seriously, there is a kernel of truth here.
AM radio listening among those under 19 is in the low single digits
and FM is only a few multiples better. I just wrote a column for the
November PopComm discussing the future of AM radio in the US for just this
reason.
--
-Rob de Santos
-Original Message-
From: internetradio-boun...@hard-core-dx.com
[mailto:internetradio-boun...@hard-core-dx.com] On Behalf Of Richard
Cuff
Sent: Tuesday, August 21, 2012 2:37 PM
To: Internet radio discussion; Shortwave programming discussion
Subject: [Internetradio] College Freshmen and Radio
So I come across this fluff news piece regarding the collegiate Class
of 2016 as they begin their freshman year, and I found this one statement
somewhat telling:
Digital everything has always been a part of their lives -- be it
music, movies or e-books. Having grown up with MP3s and iPods, they
seldom listen to music on the car radio and pretty much have no use for radio
at all.
So is it any wonder why broadcasters seeking younger audiences are
eschewing good ol' radio, let alone shortwave??
http://www.wfmz.com/lifestyle/List-charts-today-s-college-freshman-cu
lture/-/121 514/16206996/-/jbak4yz/-/index.html
Richard Cuff / Allentown, PA USA
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