I think it's clear that radio (at least in the US) has not done a good job of marketing itself to younger listeners or given them reasons to listen. I also think that the ability to participate and be part of the dialog is important as David's experience suggests.
With the rapid movement of talk and sport formats from AM to FM in the US, it does make you wonder if AM will be viable at all in the major markets a decade from now. Clearly, young people still want to be "heard" but have had little reason to see radio as a way to do that. That's very unlike the generation to which most of us in this discussion belong. -- -Rob de Santos -----Original Message----- From: David Goren [mailto:shortwaveol...@mac.com] Sent: Wednesday, August 22, 2012 11:37 AM To: Internet radio discussion Cc: rdesan...@afana.com Subject: Re: [Internetradio] College Freshmen and Radio I certainly have come across my share of young people who not only don't listen to radio, but they don't even understand what it is. When I mention I'm a radio producer and make a weekly program I only see a glimmer of understanding in their eyes when I say: "It's sort of like a podcast." That said there's a burgeoning corps of young people interested in storming the gates of public radio...or public media as they call it. I've recently been holding some intro to recording and production workshops. They've sold out right away my students are almost all under 30...and almost all lovely young women! Where were they in my radio youth? They're all in love with Ira Glass. On Aug 22, 2012, at 7:40 AM, John Figliozzi wrote: > It's the same old story... Chasing the girl you want but can't impress while eschewing the one you have or could have... > > Sent from my iPad > > On Aug 21, 2012, at 11:45 PM, "Rob de Santos" <rdesan...@afana.com> wrote: > >> I saw this, too. While I am wary of ever taking these sorts of >> over-generalized pieces seriously, there is a kernel of truth here. >> AM radio listening among those under 19 is in the low single digits >> and FM is only a few multiples better. I just wrote a column for the >> November PopComm discussing the future of AM radio in the US for just this reason. >> >> -- >> -Rob de Santos >> >> -----Original Message----- >> From: internetradio-boun...@hard-core-dx.com >> [mailto:internetradio-boun...@hard-core-dx.com] On Behalf Of Richard >> Cuff >> Sent: Tuesday, August 21, 2012 2:37 PM >> To: Internet radio discussion; Shortwave programming discussion >> Subject: [Internetradio] College Freshmen and Radio >> >> So I come across this fluff news piece regarding the collegiate Class >> of 2016 as they begin their freshman year, and I found this one statement somewhat telling: >> >> "Digital everything has always been a part of their lives -- be it >> music, movies or e-books. Having grown up with MP3s and iPods, they >> seldom listen to music on the car radio and pretty much have no use for radio at all." >> >> So is it any wonder why broadcasters seeking younger audiences are >> eschewing good ol' radio, let alone shortwave?? >> >> http://www.wfmz.com/lifestyle/List-charts-today-s-college-freshman-cu >> lture/-/121 514/16206996/-/jbak4yz/-/index.html >> >> Richard Cuff / Allentown, PA USA >> >> _______________________________________________ >> Internetradio mailing list >> Internetradio@hard-core-dx.com >> http://montreal.kotalampi.com/mailman/listinfo/internetradio >> >> To unsubscribe: Send an E-mail to internetradio-requ...@hard-core-dx.com?subject=unsubscribe, or visit the URL shown above. >> >> > > _______________________________________________ > Internetradio mailing list > Internetradio@hard-core-dx.com > http://montreal.kotalampi.com/mailman/listinfo/internetradio > > To unsubscribe: Send an E-mail to internetradio-requ...@hard-core-dx.com?subject=unsubscribe, or visit the URL shown above. > > _______________________________________________ Internetradio mailing list Internetradio@hard-core-dx.com http://montreal.kotalampi.com/mailman/listinfo/internetradio To unsubscribe: Send an E-mail to internetradio-requ...@hard-core-dx.com?subject=unsubscribe, or visit the URL shown above.
