Re: [libreoffice-marketing] Re: A web page for TDF/LibreOffice store

2010-12-03 Thread Bernhard Dippold

Hi James, Danishka, all

James Walker schrieb:

On Thu, Dec 2, 2010 at 8:23 AM, Danishka Navindanis...@gmail.com  wrote:



In my opinion I think that we should really leave it up to the individual
marketing teams to do this for their area.  It would be easier to manage
and
then the items sold could be better customized to their market.



you meant local communities will produce Tshirts and send their funds back
to TDF ?

I don't think it as a good solution, but it is the best solution if we are
not working for fund raising with Tshirts.


I don't think that it is necessary that all stores have to be led by TDF 
directly.


In my eyes local stores make sense by avoiding customs, reducing 
transport fees and delivery times.


Probably we (the community led by the Steering Committee) will have to 
define which way to go:


a) one centralized store

b) one central organization with different local stores

c) officially approved local stores (one for each region)

d) officially approved local stores (no restriction by region)
   like the distributor network on OOo

e) stores without direct connection to the community / TDF





With us having marketing broken down into regions, or languages, I think it
would be easier for each language group or marketing area to do there own
thing.  Just like there are places in the US that make the items and handle
shipping and everything else for you, I am sure there is in other countries
as well.  It would be really confusing I think to attempt a global store.

I also am not sure what selling stuff under TDF would do for the non-profit
aspect of the foundation.

What I see is the US/CAN marketing teams setting up a place and then
directing people to that site when they are out promoting LibreOffice.  Then
all the money that is generated from their store could go towards more
Marketing in the area.  I think seperating the funds like that would work
just fine.

I am going to end here for now, as I feel like I am rambling.


Not at all - this is a topic we should discuss and decide, at it is a 
good opportunity to raise money.


What I want to avoid is companies paying money to become the official 
LibO store - avoiding concurrent stores until the next one pays more money.


Even if this might bring us the most money, it might not be the best 
situation for our users / customers and doesn't fit to my understanding 
of free and open.


My preference is option d)

Stores have to ask permission to be mentioned on our website.

We provide officially approved designs for them to sell (or we accept 
their design proposals - under free license - as part of our official 
visual design)


They can add a button/banner Officially approved LibreOffice store.

They donate a certain percentage to TDF.

Best regards

Bernhard


James




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Re: [libreoffice-marketing] Sorry I have not been very active lately

2010-12-03 Thread Florian Effenberger

Hi James,

James Walker wrote on 2010-12-02 21.00:


My son gets married on the 11th, so we all that craziness to deal with.

Can't wait for the new year to get here, maybe then it will slow down.


:-) enjoy and have a great time!

Florian

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Tel: +49 8341 99660880 | Mobile: +49 151 14424108
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[libreoffice-marketing] frontpage article on french IT newspaper

2010-12-03 Thread Charles-H. Schulz
Hi,

So I made the headlines of 01 Net, a famous french IT newspapers:
http://www.01net.com/editorial/524298/la-communaute-openoffice-org-a-pris-son-destin-en-main/

Sorry it's in french... otherwise enjoy!

Charles.

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Re: [libreoffice-marketing] Re: A web page for TDF/LibreOffice store

2010-12-03 Thread James Walker
On Fri, Dec 3, 2010 at 3:15 AM, Bernhard Dippold 
bernh...@familie-dippold.at wrote:

 Hi James, Danishka, all

 James Walker schrieb:

 On Thu, Dec 2, 2010 at 8:23 AM, Danishka Navindanis...@gmail.com  wrote:


 In my opinion I think that we should really leave it up to the
 individual
 marketing teams to do this for their area.  It would be easier to manage
 and
 then the items sold could be better customized to their market.


 you meant local communities will produce Tshirts and send their funds
 back
 to TDF ?

 I don't think it as a good solution, but it is the best solution if we
 are
 not working for fund raising with Tshirts.


 I don't think that it is necessary that all stores have to be led by TDF
 directly.

 In my eyes local stores make sense by avoiding customs, reducing transport
 fees and delivery times.

 Probably we (the community led by the Steering Committee) will have to
 define which way to go:

 a) one centralized store

 b) one central organization with different local stores

 c) officially approved local stores (one for each region)

 d) officially approved local stores (no restriction by region)
   like the distributor network on OOo

 e) stores without direct connection to the community / TDF




 With us having marketing broken down into regions, or languages, I think
 it
 would be easier for each language group or marketing area to do there own
 thing.  Just like there are places in the US that make the items and
 handle
 shipping and everything else for you, I am sure there is in other
 countries
 as well.  It would be really confusing I think to attempt a global store.

 I also am not sure what selling stuff under TDF would do for the
 non-profit
 aspect of the foundation.

 What I see is the US/CAN marketing teams setting up a place and then
 directing people to that site when they are out promoting LibreOffice.
  Then
 all the money that is generated from their store could go towards more
 Marketing in the area.  I think seperating the funds like that would work
 just fine.

 I am going to end here for now, as I feel like I am rambling.


 Not at all - this is a topic we should discuss and decide, at it is a good
 opportunity to raise money.

 What I want to avoid is companies paying money to become the official LibO
 store - avoiding concurrent stores until the next one pays more money.

 Even if this might bring us the most money, it might not be the best
 situation for our users / customers and doesn't fit to my understanding of
 free and open.

 My preference is option d)

 Stores have to ask permission to be mentioned on our website.

 We provide officially approved designs for them to sell (or we accept their
 design proposals - under free license - as part of our official visual
 design)

 They can add a button/banner Officially approved LibreOffice store.

 They donate a certain percentage to TDF.

 Best regards

 Bernhard





Personally,   I am looking into setting up something for the US/Can
Marketing teams, where most of the money raised will go back into marketing
efforts in the US/Can. I am sure we will have a little bit of overhead to
maybe have someone take care of all the paperwork, and make sure all the
orders make it to the person they are supposed to.

I am still looking into the idea of the T-shirts that we discussed before,
if someone would like to purpose artwork for say the front pocket of the
T-shirt, and maybe a design for the back that would help.  We could then
vote on it, then I will make a list of all those interested in ordering and
then see how much per T-shirt I can get them made. We have some very good
quality T-shirts made for work every year.  These are used in a shop
enviroment and they last most of the guys a couple of years when we order 5
or so a piece.

James Walker

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Re: [libreoffice-marketing] Press Kit -- what should there be in the LO press kit?

2010-12-03 Thread Ralph H.
On Thu, Dec 2, 2010 at 6:03 PM, Florian Effenberger
flo...@documentfoundation.org wrote:

 1. a discussion platform for prepraration of PRs

 I would like to be as open as possible, and avoid having lots of private
 lists like we had with OOo. However, I acknowledge that there might be
 reasons for having documents not in public before we go out, so later on, it
 might make sense to indeed have a private marketing list that's not open to
 all the world. I, however, would like to decided that when needed. We
 promised openness and transparency, and should fulfill that whereever
 possible.

the pirate party of germany had an open list and an open wiki to
create and talk about press releases. it did backfire in all possible
ways.
we had vandalism, presspeople trying to get a pressrelease earlier*,
very long discussions with people not in the pressteam (making the
release late)

now we use our own etherpad server (http://www.piratenpad.de/) and are
very happy with it.


*and thus printing wrong things because they used one version that was
not nearly ready to be released and contained things ony backed by one
lone party member
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http://piratenblog.wordpress.com
http://twitter.com/_ralph_

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Re: [libreoffice-marketing] Press Kit -- what should there be in the LO press kit?

2010-12-03 Thread Florian Effenberger

Hi Ralph,

Ralph H. wrote on 2010-12-03 16.24:

the pirate party of germany had an open list and an open wiki to
create and talk about press releases. it did backfire in all possible
ways.
we had vandalism, presspeople trying to get a pressrelease earlier*,
very long discussions with people not in the pressteam (making the
release late)


thanks for sharing. I see the concerns. Then I would propose one private 
list for marketing in general, and avoid the distinction we had over at 
OOo with marcon@ and pr@ - I guess one closed list is enough, and we 
should make everything public that's possible. People usually tend to 
send everything to the private list, which is bad. :-)


What do you all think about one private list? Thoughts very much 
welcome. (I always have very bad feelings about private lists...)


Florian

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Steering Committee and Founding Member of The Document Foundation
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
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Re: [libreoffice-marketing] Press Kit -- what should there be in the LO press kit?

2010-12-03 Thread drew
On Sat, 2010-12-04 at 00:05 +0100, Florian Effenberger wrote:
 Hi Ralph,
 
 Ralph H. wrote on 2010-12-03 16.24:
  the pirate party of germany had an open list and an open wiki to
  create and talk about press releases. it did backfire in all possible
  ways.
  we had vandalism, presspeople trying to get a pressrelease earlier*,
  very long discussions with people not in the pressteam (making the
  release late)
 
 thanks for sharing. I see the concerns. Then I would propose one private 
 list for marketing in general, and avoid the distinction we had over at 
 OOo with marcon@ and pr@ - I guess one closed list is enough, and we 
 should make everything public that's possible. People usually tend to 
 send everything to the private list, which is bad. :-)
 
 What do you all think about one private list? 



Hello Florian

IMO, there is no way to get below one private list. 

Production of a PR is one good example of why I'd say.

There are going to be specific tasks and discussions from time to time
that require even more privacy then this single list can provide IMO,
again I think that is inevitable. I would be loathe to create a second
private list actually, however.

Instead a proposal for the best way to handle that is by convention,
specifically:

When some community effort must be done under these more private terms
one of the participants actually posts to either a public, or the
private, list something along the lines of - so and so will be doing
such and such, we'll get back to the group later with the results.

I honestly don't think it needs be much more then that. Private
communication when needed and transparency. 

As for the problem of over use of the private list, seems to me that is
best handled, again. by convention _and_ someone being willing to
actually enforce the convention - meaning simply, if they see topics
being posted to the private list, that they feel should be public, they
politely ask the poster to move it over. A happy task for the list
moderator perhaps :-?

Any how, just my 2 bits.

Best wishes,

Drew






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[libreoffice-marketing] professional speakers

2010-12-03 Thread Florian Effenberger

Hi,

I don't know if I already mentioned this, but we currently have two 
offers from professional speakers to do audio and voiceovers for 
LibreOffice. One of them speaks English, the other German - so if 
there's any need for that, ping me, I can establish contact (they are 
not subscribed to this list).


Florian

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Steering Committee and Founding Member of The Document Foundation
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
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