Re: [libreoffice-marketing] Glyn Moody's article

2011-10-19 Thread Tom Davies
Hi :)
At one place i work, a charity, they have been able to buy legit copies of MSO 
2010 for £20 rather than the usual approx £100.  Word is unable to handle 
making the Newsletter and LibreOffice can do it with much more finesse but even 
though i have installed LibreOffice on their machines they prefer to work with 
Word and it's glossy new ribbon.  

On the older machines MSO 2007 was desperately slow.  Opening a document 
requires taking a tea-break or falling asleep.  LibreOffice just opens stuff 
before even drumming fingers once.  

They seem to think that if the proper price is £100 than it must be a lot 
better than something that is free despite the evidence.  
Regards from
Tom :)


--- On Wed, 19/10/11, webmaster for Kracked Press Productions 
webmas...@krackedpress.com wrote:

 From: webmaster for Kracked Press Productions webmas...@krackedpress.com
 Subject: Re: [libreoffice-marketing] Glyn Moody's article
 To: marketing@global.libreoffice.org
 Date: Wednesday, 19 October, 2011, 1:11
 
 There is only one person that I know/met/talked-with
 locally, for sure that uses Linux and it is maybe 3 for
 Mac.  Everyone else is a Windows person.  Every
 one of them that I have a relationship with, I have done my
 best to get them to try LO.  Only one I did not push,
 since he had several large personal Access databases built
 with MSO 97. [Pentium II computer]  When I gave him a
 free P-III computer, I had to find a copy of MSO, since he
 lost his copy I gave him all those years ago, since I went
 to MSO 2003.  He just could not deal with using LO for
 his database files, for now.  When I find him a free
 P-4 machine with enough spare drive space, I will have both
 MSO and LO on that system for him to use.
 
 So, he is the only one of all the Windows users that told
 me that they would not give LO [OOo before January] a
 try.  Many of these people have dumped MSO entirely,
 while others use MSO when OOo/LO does not work properly
 for them, and only a few are only using MSO at this time.
 
 So I know if we can get the software in their hands,
 install it for them if we must, they will give it a
 try.  I just wish I could get the local schools to
 include LO, but they have these big budget MSO contracts
 that they cannot get out of.  Also since everyone is
 using MSO then they have to teach on that package. 
 Well the parents, students, and anyone else who has to buy
 MSO at their high prices [who do not need to deal with
 Access] would be happy to find a package that does what they
 need and saves the files in MSO file formats for the
 teachers, that is free and is becoming better and better
 every few months.
 
 The problem is how to get the word out to the masses. 
 With my stroked-out brain, I am not a public speaker. 
 If I was, I would hire the lecture hall at the main branch
 of the Library system to do a demonstration of LO and hand
 out free copies.  Then have an ad in every library
 board and every free posting place [respectable ones] to
 give the date, time, etc..  The problem is I am no
 longer able to talk my talk anymore.  I could barely do
 it before my last stroke, and I did one on Web page creation
 for personal use.
 
 I sure could use some ideas to get the local users of MSO
 to know about our free alternative.
 
 On 10/18/2011 06:03 PM, Italo Vignoli wrote:
  On 10/18/11 6:51 PM, webmaster for Kracked Press
 Productions wrote:
  
  For Windows users, we need to find some way to get
 into shows and such
  to convince these users to use LO.  If we can
 somehow get some of these
  Tech magazines to include LO in one of their
 included CD/DVD of software
  that seems to come out every so often, we might
 pick up a few [or many]
  users.
  We already reach covermount CDs in several countries,
 and we should add
  editors in all countries. People can help in building
 a mailing list by
  sending us email address of editorial staff of
 magazines with a CD (the
  address is usually printed somewhere on the editorial
 staff page).
  
  It would be nice if we somehow could get some
 banner ad time on Google,
  or other place that people go to often.  I do
 not deal with the social
  networks, but there has to be some way we can get
 the word out to the
  Windows users.
  Addressing Windows users take more time than Linux and
 MacOS. Downloads
  are slowly increasing, and this show the increasing
 interest of users.
  
 
 
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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-19 Thread timofonic timofonic
An small addition I would like to make.

Libreoffice needs some way of easy updating for Windows users, because
users of this OS tend to do very bad maintaining of the software. The
lack of a standarized packaging management system makes this a lot
more sensitive than other platforms.

I don't understand about Mac platforms or others, but probably some of
them have similar issues. Apple's App Store can solve it, but I
suspect they are going to ban competition of FOSS software versus
their software (VLC is an example of this). Microsoft is doing the
same for the app store of Windows Phone too as they explicitly banned
the GPLv3 license.

If users are motivated to use an up to date Libreoffice when having
Internet connection, this would make new features and improvements
more spreaded. Of course this is an issue on computers without
Internet.

So this gives us to another related topic The Document Foundation must
be very smartly strategic at it: Propietary software platforms are
getting less free and more controlled in an orwellian style. The
future is forbidding the installation of software by users and limit
the contents by using strong DRM related to Trusted Computing stuff.

On Wed, Oct 19, 2011 at 8:29 AM, Tom Davies tomdavie...@yahoo.co.uk wrote:
 Hi :)
 At one place i work, a charity, they have been able to buy legit copies of 
 MSO 2010 for £20 rather than the usual approx £100.  Word is unable to handle 
 making the Newsletter and LibreOffice can do it with much more finesse but 
 even though i have installed LibreOffice on their machines they prefer to 
 work with Word and it's glossy new ribbon.

 On the older machines MSO 2007 was desperately slow.  Opening a document 
 requires taking a tea-break or falling asleep.  LibreOffice just opens stuff 
 before even drumming fingers once.

 They seem to think that if the proper price is £100 than it must be a lot 
 better than something that is free despite the evidence.
 Regards from
 Tom :)


 --- On Wed, 19/10/11, webmaster for Kracked Press Productions 
 webmas...@krackedpress.com wrote:

 From: webmaster for Kracked Press Productions webmas...@krackedpress.com
 Subject: Re: [libreoffice-marketing] Glyn Moody's article
 To: marketing@global.libreoffice.org
 Date: Wednesday, 19 October, 2011, 1:11

 There is only one person that I know/met/talked-with
 locally, for sure that uses Linux and it is maybe 3 for
 Mac.  Everyone else is a Windows person.  Every
 one of them that I have a relationship with, I have done my
 best to get them to try LO.  Only one I did not push,
 since he had several large personal Access databases built
 with MSO 97. [Pentium II computer]  When I gave him a
 free P-III computer, I had to find a copy of MSO, since he
 lost his copy I gave him all those years ago, since I went
 to MSO 2003.  He just could not deal with using LO for
 his database files, for now.  When I find him a free
 P-4 machine with enough spare drive space, I will have both
 MSO and LO on that system for him to use.

 So, he is the only one of all the Windows users that told
 me that they would not give LO [OOo before January] a
 try.  Many of these people have dumped MSO entirely,
 while others use MSO when OOo/LO does not work properly
 for them, and only a few are only using MSO at this time.

 So I know if we can get the software in their hands,
 install it for them if we must, they will give it a
 try.  I just wish I could get the local schools to
 include LO, but they have these big budget MSO contracts
 that they cannot get out of.  Also since everyone is
 using MSO then they have to teach on that package.
 Well the parents, students, and anyone else who has to buy
 MSO at their high prices [who do not need to deal with
 Access] would be happy to find a package that does what they
 need and saves the files in MSO file formats for the
 teachers, that is free and is becoming better and better
 every few months.

 The problem is how to get the word out to the masses.
 With my stroked-out brain, I am not a public speaker.
 If I was, I would hire the lecture hall at the main branch
 of the Library system to do a demonstration of LO and hand
 out free copies.  Then have an ad in every library
 board and every free posting place [respectable ones] to
 give the date, time, etc..  The problem is I am no
 longer able to talk my talk anymore.  I could barely do
 it before my last stroke, and I did one on Web page creation
 for personal use.

 I sure could use some ideas to get the local users of MSO
 to know about our free alternative.

 On 10/18/2011 06:03 PM, Italo Vignoli wrote:
  On 10/18/11 6:51 PM, webmaster for Kracked Press
 Productions wrote:
 
  For Windows users, we need to find some way to get
 into shows and such
  to convince these users to use LO.  If we can
 somehow get some of these
  Tech magazines to include LO in one of their
 included CD/DVD of software
  that seems to come out every so often, we might
 pick up a few [or many]
  users

Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Charles-H. Schulz
Hello,

2011/10/17 webmaster for Kracked Press Productions 
webmas...@krackedpress.com


 The big thing about The Apache Way is they want to own the code our
 volunteers have worked on for the past year.

 I wonder how many of these people are willing to hand over their
 copyrights?



I don't think you have to hand over your copyrights at ASF; but the licence
allows anyone to take your contribution and turn it into proprietary
software.



 Also, since there is a move to replace Java coding with Python coding as
 the code base is cleaned out of unneeded and bad coding.  Does that mean
 that Apache's OOo project will not be able to us the code LO people create,
 even if they will allow the code owners to keep their copyrights?


There are two different questions, here, one about copyrights and the other
one about language. On copyright and licence the situation is clear: At
Apache you can't reuse our code legally as their licence does not allow it.
One contributor here would have to specifically relicence its code back into
Apache to make that work. When it comes to language it's somewhat different.
I understand that the two codebases are growing more and more different and
it is a wrong idea to think that now, in the last quarter of 2011, you can
just plug out and plug in code chunks from and to each of the suites.  By
the way, AOO has not yet been released anyway.




 What happens to all the open-source code that was part of OOo before it was
 converted to The Apache Way?



The hallowed parts went to the Cloud, the damned ones went to Azure :p

More seriously: I don't really understand your question. Part of the OOo
code was not under the Oracle copyright and this code cannot be relicensed,
therefore they (Apache) have to rewrite all of these parts.



 Since they seems to say that all that code no longer is owned by those who
 wrote it, but now are the propriety of Apache?  Will it be still allowed for
 LO to use that code base,


Yes in theory, but keep in mind the two codebases are diverging.



 until we modify it with the Python and other new coding standards LO are
 working towards?  I do not like the idea that a company could take
 open-source copyrighted code by others, and state that they now owe the code
 and the copyrights to it.


But what really happened in this specific case was that contributors to the
Openoffice.org project (the real one, the one that's gone now) were to
submit their copyrighted assignements to Sun, then when Sun got bought it
was acquired by Oracle, and now Oracle has agreed to transfer it over to the
Apache Software Foundation and based on their licensing regime other players
can reuse it to make proprietary software. Now if you personally don't feel
comfortable with the terms of the Apache licence I would hint that you are
precisely in the right project (LibreOffice) :-) .



 The software listed in the linked article, that are Apache products touted
 to be successful with The Apache Way, are once I never heard of.  I use to
 look for every free software out there for Windows users.



Most of the software listed is not enduser software, actually. In fact it is
interesting to note that Apache does not develop end-user software, and
Apache OpenOffice would be their first one.



  I still do some times.  I never heard of these in all my searches, so
 their success is something that I cannot agree with.  You search for free
 software and LO comes up many places.  Those I never found.


Best,

Charles.




 On 10/17/2011 11:17 AM, Charles-H. Schulz wrote:

 Glyn was invited in Paris at the Libreoffice conference, and here's his
 article:
 http://blogs.computerworlduk.**com/open-enterprise/2011/10/**
 libreoffice-openofficeorg-and-**open-standard-office-suites/**index.htmhttp://blogs.computerworlduk.com/open-enterprise/2011/10/libreoffice-openofficeorg-and-open-standard-office-suites/index.htm

 Best,

 Charles.



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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Ian Lynch
On 18 October 2011 09:15, Charles-H. Schulz 
charles.sch...@documentfoundation.org wrote:

 Hello,

 2011/10/17 webmaster for Kracked Press Productions 
 webmas...@krackedpress.com

 
  The big thing about The Apache Way is they want to own the code our
  volunteers have worked on for the past year.
 
  I wonder how many of these people are willing to hand over their
  copyrights?
 

 I don't think you have to hand over your copyrights at ASF; but the licence
 allows anyone to take your contribution and turn it into proprietary
 software.


Which is a consideration everyone should take seriously. There is a clear
philosophical issue there. On the other hand, if you want a standard like
.odf to proliferate as widely as possible - a real goal for marketing...
 Apple has spread the BSD code more than desktop GNU/Linux from all the
distros.

 Also, since there is a move to replace Java coding with Python coding as
  the code base is cleaned out of unneeded and bad coding.  Does that
 mean
  that Apache's OOo project will not be able to us the code LO people
 create,
  even if they will allow the code owners to keep their copyrights?
 

 There are two different questions, here, one about copyrights and the other
 one about language. On copyright and licence the situation is clear: At
 Apache you can't reuse our code legally as their licence does not allow it.


Well you can re-use the code, but not maintaining a copy left license.


 One contributor here would have to specifically relicence its code back
 into
 Apache to make that work.


Only one? I thought it would be several?

When it comes to language it's somewhat different.
 I understand that the two codebases are growing more and more different and
 it is a wrong idea to think that now, in the last quarter of 2011, you can
 just plug out and plug in code chunks from and to each of the suites.  By
 the way, AOO has not yet been released anyway.


True, still quite a lot to do but with the number of people working on it,
it's going to happen at some time.

Most of the software listed is not enduser software, actually. In fact it is
 interesting to note that Apache does not develop end-user software, and
 Apache OpenOffice would be their first one.


But what really matters is the developers working on the project and most of
them have experience not only of developing end-user software, but OOo. The
Apache structure is quite different from the old OOo organisation so it will
take time to optimise in the new environment. The good thing is that it
appears to be a lot more flexible so I'd say given time it will be an
improvement rather than make things worse from a management point of view.
Marketing is a bit of a void at the moment but there is work on that
beginning.

-- 
Ian

Ofqual Accredited IT Qualifications (The Schools ITQ)

www.theINGOTs.org +44 (0)1827 305940

The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
Wales.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Ian Lynch
On 18 October 2011 10:53, Charles-H. Schulz 
charles.sch...@documentfoundation.org wrote:

 Hello Ian,

 2011/10/18 Ian Lynch ianrly...@gmail.com

   I don't think you have to hand over your copyrights at ASF; but the
  licence
   allows anyone to take your contribution and turn it into proprietary
   software.
 
  Which is a consideration everyone should take seriously. There is a clear
  philosophical issue there. On the other hand, if you want a standard like
  .odf to proliferate as widely as possible - a real goal for marketing...
   Apple has spread the BSD code more than desktop GNU/Linux from all the
  distros.

 Thank you Ian. Please do not take my following comment as a refusal to
 discuss, but I'd like to keep this marketing list as a list for marketing
 LibreOffice, and not as a general discussion list (but you can have this
 discussion on discuss@, of course).


I thought it was relevant to marketing since the license is likely to affect
proliferation. Of course there is then a tension between philosophy and
marketing benefit and the judgement might well be that philosophy is more
important.

Also I'd say if ASF has a weakness it is that most of their product line has
never needed marketing in the same way as an end-user product has. That is
where marketing strategies might differ, both because of the license and
because of different culture. From an objective point of view communities
might learn from each other as to which aspects within their own sets of
constraints are most effective.

-- 
Ian

Ofqual Accredited IT Qualifications (The Schools ITQ)

www.theINGOTs.org +44 (0)1827 305940

The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
Wales.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread webmaster for Kracked Press Productions


Here is a marketing question that came from this thread;
If we do not capture a large market and following - larger the better - 
what will happen to LO's market share when AOO comes out and they spend 
the marketing dollars that LO does not have?


For this year, LO was lucky.  Without OOo producing a package after 
3.3.0, LO started to get OOo people looking for a package that is 
continuing to update its package.  I truly wonder how many OOo users LO 
got because OOo was no longer issuing updates.  When AOO comes out, how 
many will switch back?


Then there is the question on how do we keep our users instead of them 
going back to the original version, not under Apache?  Right now, 
open-source users have an older OOo version and the much more developed 
LO package.  LO is the only way to go is you want to use the best MS 
Office compatibility.  That was a major issue with the older OOo.  That 
is currently LO's biggest feature with our marketing, besides the 
price.  LO now can read/write .docx documents [and the other formats] 
better than any other free alternative that I know of.  If you do not 
have a MS document/spreadsheet/etc. filled with complex micros, you can 
use LO with all your old MSO documents and create all of your new ones 
as well.  This seems to work with everything but Access [so I have read 
in these lists].


LO needs to gain marketing shares and do such a good job at explaining 
why people and businesses should use our product, when AOO comes out, we 
will have a market share that is very happy with out product and will 
not be too willing to try AOO.  When it finally does come out, we need 
to make sure our package is still the better one.  All of the initial 
articles stating that LO 3.3.0 was much better than OOo 3.3.0 went to 
our favor.  Now we do not need to have articles saying AOO is now better 
than LO.


So
ramp up marketing to get more loyal users
ramp up services to keep them loyal

When AOO comes out, we need to be the better product by a big margin.  
They can send a lot of cash with marketing, while LO cannot.  We to keep 
growing and marketing at every event and show available.  We to get the 
public to back out package to the point that they will not go to a big 
company's version.  Now the work really begins.




On 10/18/2011 06:03 AM, Ian Lynch wrote:

On 18 October 2011 10:53, Charles-H. Schulz
charles.sch...@documentfoundation.org  wrote:


Hello Ian,

2011/10/18 Ian Lynchianrly...@gmail.com


I don't think you have to hand over your copyrights at ASF; but the

licence

allows anyone to take your contribution and turn it into proprietary
software.

Which is a consideration everyone should take seriously. There is a clear
philosophical issue there. On the other hand, if you want a standard like
.odf to proliferate as widely as possible - a real goal for marketing...
  Apple has spread the BSD code more than desktop GNU/Linux from all the
distros.

Thank you Ian. Please do not take my following comment as a refusal to
discuss, but I'd like to keep this marketing list as a list for marketing
LibreOffice, and not as a general discussion list (but you can have this
discussion on discuss@, of course).


I thought it was relevant to marketing since the license is likely to affect
proliferation. Of course there is then a tension between philosophy and
marketing benefit and the judgement might well be that philosophy is more
important.

Also I'd say if ASF has a weakness it is that most of their product line has
never needed marketing in the same way as an end-user product has. That is
where marketing strategies might differ, both because of the license and
because of different culture. From an objective point of view communities
might learn from each other as to which aspects within their own sets of
constraints are most effective.




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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Ian Lynch
On 18 October 2011 12:53, webmaster for Kracked Press Productions 
webmas...@krackedpress.com wrote:


 Here is a marketing question that came from this thread;
 If we do not capture a large market and following - larger the better -
 what will happen to LO's market share when AOO comes out and they spend the
 marketing dollars that LO does not have?


Why do you think AOO has a large marketing budget? I don't know but I doubt
it has at present.

For this year, LO was lucky.  Without OOo producing a package after 3.3.0,
 LO started to get OOo people looking for a package that is continuing to
 update its package.  I truly wonder how many OOo users LO got because OOo
 was no longer issuing updates.  When AOO comes out, how many will switch
 back?


Probably depends on the distribution channels.  LibO has the advantage on
Linux of being packaged by default eg with Ubuntu. I bet a lot of OOo users
are still on whatever they first downloaded on Windows.

Then there is the question on how do we keep our users instead of them going
 back to the original version, not under Apache?  Right now, open-source
 users have an older OOo version and the much more developed LO package.  LO
 is the only way to go is you want to use the best MS Office compatibility.
  That was a major issue with the older OOo.  That is currently LO's biggest
 feature with our marketing, besides the price.  LO now can read/write .docx
 documents [and the other formats] better than any other free alternative
 that I know of.  If you do not have a MS document/spreadsheet/etc. filled
 with complex micros, you can use LO with all your old MSO documents and
 create all of your new ones as well.  This seems to work with everything but
 Access [so I have read in these lists].


From a marketing point of view the issue is how many end-users know this?
Ok, geeks might but probably only those with a specific interest in desktop
office products.  Probably brand name is more important in terms of numbers
and that is something in OpenOffice.org's favour but not necessarily Apache
Office or whatever ASF decide to call it. Anything other than OpenOffice.org
runs the risk of reducing the brand effect.

LO needs to gain marketing shares and do such a good job at explaining why
 people and businesses should use our product, when AOO comes out, we will
 have a market share that is very happy with out product and will not be too
 willing to try AOO.  When it finally does come out, we need to make sure our
 package is still the better one.  All of the initial articles stating that
 LO 3.3.0 was much better than OOo 3.3.0 went to our favor.  Now we do not
 need to have articles saying AOO is now better than LO.


I should think distribution factors are probably more important. Unless you
have a very good education strategy for end users I doubt many will get past
which is personally easier for them to install.

So
 ramp up marketing to get more loyal users
 ramp up services to keep them loyal

 When AOO comes out, we need to be the better product by a big margin.  They
 can send a lot of cash with marketing, while LO cannot.  We to keep growing
 and marketing at every event and show available.  We to get the public to
 back out package to the point that they will not go to a big company's
 version.  Now the work really begins.


In terms of the cost of a global marketing campaign, I doubt ASF has
significantly more to spend that TDF, even if it was 10 times as much it
would still have little impact unless there was some killer way of
presenting things. Strategy to generate marketing funds is at this point
probably more important than any small amounts of mney either project has at
present.

-- 
Ian

Ofqual Accredited IT Qualifications (The Schools ITQ)

www.theINGOTs.org +44 (0)1827 305940

The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
Wales.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Italo Vignoli
On 10/18/2011 01:53 PM, webmaster for Kracked Press Productions wrote:

 If we do not capture a large market and following - larger the better -
 what will happen to LO's market share when AOO comes out and they spend
 the marketing dollars that LO does not have?

AOOo will not have a specific marketing budget, although it might
benefit from the media activity of ASF (which is mostly focusing on
Apache brand and analysts relations). So far, TDF has had a better media
exposure than AOOo, and this is totally independent from money.

By the way, we already know what we will do in term of marketing when
AOOo binaries will be released (something that will happen in Spring 2012).

 For this year, LO was lucky.  Without OOo producing a package after
 3.3.0, LO started to get OOo people looking for a package that is
 continuing to update its package.  I truly wonder how many OOo users LO
 got because OOo was no longer issuing updates.  When AOO comes out, how
 many will switch back?

I don't think that we were lucky, but that we have done a better
marketing job. By the way, the number of Windows users who have switched
to LO is negligible so far.

 LO needs to gain marketing shares and do such a good job at explaining
 why people and businesses should use our product, when AOO comes out, we
 will have a market share that is very happy with out product and will
 not be too willing to try AOO.  When it finally does come out, we need
 to make sure our package is still the better one.  All of the initial
 articles stating that LO 3.3.0 was much better than OOo 3.3.0 went to
 our favor.  Now we do not need to have articles saying AOO is now better
 than LO.

We always need positive articles.

 When AOO comes out, we need to be the better product by a big margin. 
 They can send a lot of cash with marketing, while LO cannot.  We to keep
 growing and marketing at every event and show available.  We to get the
 public to back out package to the point that they will not go to a big
 company's version.  Now the work really begins.

Again, AOOo won't have a marketing budget. They are starting to build a
marketing group now, and we'll follow closely the development in order
to anticipate their actions.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Charles-H. Schulz
Hi,

Le Tue, 18 Oct 2011 07:53:55 -0400,
webmaster for Kracked Press Productions webmas...@krackedpress.com a
écrit :

 
 Here is a marketing question that came from this thread;
 If we do not capture a large market and following - larger the better
 - what will happen to LO's market share when AOO comes out and they
 spend the marketing dollars that LO does not have?
 
 For this year, LO was lucky.  Without OOo producing a package after 
 3.3.0, LO started to get OOo people looking for a package that is 
 continuing to update its package.  I truly wonder how many OOo users
 LO got because OOo was no longer issuing updates.  When AOO comes
 out, how many will switch back?

I don't think it will be a switch back. IBM has explained they would
contribute large chunks of code in 2012, which means the Apache
OpenOffice will become some sort of New Symphony office suite. It
will be two different products, so the people will switch based on
different factors. 


 
 Then there is the question on how do we keep our users instead of
 them going back to the original version, not under Apache?  Right
 now, open-source users have an older OOo version and the much more
 developed LO package.  LO is the only way to go is you want to use
 the best MS Office compatibility.  That was a major issue with the
 older OOo.  That is currently LO's biggest feature with our
 marketing, besides the price.  LO now can read/write .docx documents
 [and the other formats] better than any other free alternative that I
 know of.  If you do not have a MS document/spreadsheet/etc. filled
 with complex micros, you can use LO with all your old MSO documents
 and create all of your new ones as well.  This seems to work with
 everything but Access [so I have read in these lists].
 
 LO needs to gain marketing shares and do such a good job at
 explaining why people and businesses should use our product, when AOO
 comes out, we will have a market share that is very happy with out
 product and will not be too willing to try AOO.  When it finally does
 come out, we need to make sure our package is still the better one.
 All of the initial articles stating that LO 3.3.0 was much better
 than OOo 3.3.0 went to our favor.  Now we do not need to have
 articles saying AOO is now better than LO.
 
 So
 ramp up marketing to get more loyal users
 ramp up services to keep them loyal
 
 When AOO comes out, we need to be the better product by a big
 margin. They can send a lot of cash with marketing, while LO cannot.

er... they can't, actually. 

 We to keep growing and marketing at every event and show available.
 We to get the public to back out package to the point that they will
 not go to a big company's version.  Now the work really begins.

I'd  say you're making a very good point :-)
One thing though: we do have convergence points with AOO/Symphony, one
which being ODF, but there can be others.

For instance, the Apache Foundation seems to have release policies that
would make it perhaps hard to release binaries. In which case, it would
be up to someone else (IBM?) to release an actual product. In this case
AOO as it is would not be a direct competitor. But this needs to be
thought through.

best,
Charles. 

 
 
 
 On 10/18/2011 06:03 AM, Ian Lynch wrote:
  On 18 October 2011 10:53, Charles-H. Schulz
  charles.sch...@documentfoundation.org  wrote:
 
  Hello Ian,
 
  2011/10/18 Ian Lynchianrly...@gmail.com
 
  I don't think you have to hand over your copyrights at ASF; but
  the
  licence
  allows anyone to take your contribution and turn it into
  proprietary software.
  Which is a consideration everyone should take seriously. There is
  a clear philosophical issue there. On the other hand, if you want
  a standard like .odf to proliferate as widely as possible - a
  real goal for marketing... Apple has spread the BSD code more
  than desktop GNU/Linux from all the distros.
  Thank you Ian. Please do not take my following comment as a
  refusal to discuss, but I'd like to keep this marketing list as a
  list for marketing LibreOffice, and not as a general discussion
  list (but you can have this discussion on discuss@, of course).
 
  I thought it was relevant to marketing since the license is likely
  to affect proliferation. Of course there is then a tension between
  philosophy and marketing benefit and the judgement might well be
  that philosophy is more important.
 
  Also I'd say if ASF has a weakness it is that most of their product
  line has never needed marketing in the same way as an end-user
  product has. That is where marketing strategies might differ, both
  because of the license and because of different culture. From an
  objective point of view communities might learn from each other as
  to which aspects within their own sets of constraints are most
  effective.
 
 
 



-- 
Charles-H. Schulz
Membre du Comité exécutif
The Document Foundation.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread webmaster for Kracked Press Productions


Well Apache could pull out some marketing money for somewhere.  It is a 
big name to those in the IT industry.  So, there might be some ways 
for them to raise money for their office product.  I know that LO has 
some big name companies behind it, so if it is a name game, we have some 
good ones, as far as I remember.


For Windows users, we need to find some way to get into shows and such 
to convince these users to use LO.  If we can somehow get some of these 
Tech magazines to include LO in one of their included CD/DVD of software 
that seems to come out every so often, we might pick up a few [or many] 
users.  EVERY Windows machine I deal with, I tell their owners about LO 
and if they have an older copy of MSO [pre-2007] then I let them know 
that LO will deal with those MSO files that their version cannot.  I 
tell them that I dropped MSO years ago and still work with its files 
very well.  Plus the cost is free.


It would be nice if we somehow could get some banner ad time on Google, 
or other place that people go to often.  I do not deal with the social 
networks, but there has to be some way we can get the word out to the 
Windows users.  I wonder if could get more of the localized computer 
stores [not chains maybe] who would give the software away or install it 
on every system they sell.  A lot of the mom and pop stores do not 
sell MSO, due to the up front costs to them.  Give it to them free, 
maybe a number of discs, and see what happens.  I do not go into these 
stores much since if I need something, I order it online where I can get 
it cheaper.  But if I need something today I have gone in to buy once 
in a blue moon.


So somehow we need to get the Windows users.  Go after those who cannot 
afford to buy MSO every time a new one comes out, or when they need an 
office package for their kids at home or at college.




On 10/18/2011 08:46 AM, Tom Davies wrote:

Hi :)
Ten times nothing.
Hmm, let me do the math[s] here,
is nothing and nothing
Quote from Jayne in Firefly
Regards from
Tom :)


--- On Tue, 18/10/11, Ian Lynchianrly...@gmail.com  wrote:


From: Ian Lynchianrly...@gmail.com
Subject: Re: [libreoffice-marketing] Glyn Moody's article
To: marketing@global.libreoffice.org
Date: Tuesday, 18 October, 2011, 13:21
On 18 October 2011 12:53, webmaster
for Kracked Press Productions
webmas...@krackedpress.com
wrote:


Here is a marketing question that came from this

thread;

If we do not capture a large market and following -

larger the better -

what will happen to LO's market share when AOO comes

out and they spend the

marketing dollars that LO does not have?

snip /


In terms of the cost of a global marketing campaign, I doubt ASF has
significantly more to spend that TDF, even if it was 10 times as much it
would still have little impact unless there was some killer way of
presenting things.

snip /



--
Ian

Ofqual Accredited IT Qualifications (The Schools ITQ)

www.theINGOTs.org +44 (0)1827 305940

The Learning Machine Limited, Reg Office, 36 Ashby Road,
Tamworth,
Staffordshire, B79 8AQ. Reg No: 05560797, Registered in
England and
Wales.




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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Ian Lynch
On 18 October 2011 17:51, webmaster for Kracked Press Productions 
webmas...@krackedpress.com wrote:


 Well Apache could pull out some marketing money for somewhere.  It is a
 big name to those in the IT industry.  So, there might be some ways for
 them to raise money for their office product.


Probably more likely that someone outside ASF would do it given the way ASF
works. You can't fund raise for particular projects in the current ASF
system, they encourage people to do that sort of thing outside whether
through companies or voluntarily. But my view is that it would be best to
treat such things as a bonus if it happens and concentrate on fundraising
that promotes products without such dependency.

 I know that LO has some big name companies behind it, so if it is a name
 game, we have some good ones, as far as I remember.

 For Windows users, we need to find some way to get into shows and such to
 convince these users to use LO.  If we can somehow get some of these Tech
 magazines to include LO in one of their included CD/DVD of software that
 seems to come out every so often, we might pick up a few [or many] users.
  EVERY Windows machine I deal with, I tell their owners about LO and if they
 have an older copy of MSO [pre-2007] then I let them know that LO will deal
 with those MSO files that their version cannot.  I tell them that I dropped
 MSO years ago and still work with its files very well.  Plus the cost is
 free.

 It would be nice if we somehow could get some banner ad time on Google, or
 other place that people go to often.  I do not deal with the social
 networks, but there has to be some way we can get the word out to the
 Windows users.  I wonder if could get more of the localized computer stores
 [not chains maybe] who would give the software away or install it on every
 system they sell.  A lot of the mom and pop stores do not sell MSO, due to
 the up front costs to them.  Give it to them free, maybe a number of discs,
 and see what happens.  I do not go into these stores much since if I need
 something, I order it online where I can get it cheaper.  But if I need
 something today I have gone in to buy once in a blue moon.

 So somehow we need to get the Windows users.  Go after those who cannot
 afford to buy MSO every time a new one comes out, or when they need an
 office package for their kids at home or at college.


This rather reminds me of the marketing discussions over the last 10 years
with OpenOffice.org. All of these things are desirable but it seems
inordinately difficult to get much real traction from them.  I'm not trying
to discourage anyone from trying,just making an observation based on the
evidence from the past.

-- 
Ian

Ofqual Accredited IT Qualifications (The Schools ITQ)

www.theINGOTs.org +44 (0)1827 305940

The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
Wales.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Italo Vignoli
On 10/18/11 6:51 PM, webmaster for Kracked Press Productions wrote:

 For Windows users, we need to find some way to get into shows and such
 to convince these users to use LO.  If we can somehow get some of these
 Tech magazines to include LO in one of their included CD/DVD of software
 that seems to come out every so often, we might pick up a few [or many]
 users.

We already reach covermount CDs in several countries, and we should add
editors in all countries. People can help in building a mailing list by
sending us email address of editorial staff of magazines with a CD (the
address is usually printed somewhere on the editorial staff page).

 It would be nice if we somehow could get some banner ad time on Google,
 or other place that people go to often.  I do not deal with the social
 networks, but there has to be some way we can get the word out to the
 Windows users.

Addressing Windows users take more time than Linux and MacOS. Downloads
are slowly increasing, and this show the increasing interest of users.

-- 
Italo Vignoli
italo.vign...@gmail.com
mobile +39.348.5653829
VoIP +39.02.320621813
skype italovignoli

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread webmaster for Kracked Press Productions


There is only one person that I know/met/talked-with locally, for sure 
that uses Linux and it is maybe 3 for Mac.  Everyone else is a Windows 
person.  Every one of them that I have a relationship with, I have done 
my best to get them to try LO.  Only one I did not push, since he had 
several large personal Access databases built with MSO 97. [Pentium II 
computer]  When I gave him a free P-III computer, I had to find a copy 
of MSO, since he lost his copy I gave him all those years ago, since I 
went to MSO 2003.  He just could not deal with using LO for his database 
files, for now.  When I find him a free P-4 machine with enough spare 
drive space, I will have both MSO and LO on that system for him to use.


So, he is the only one of all the Windows users that told me that they 
would not give LO [OOo before January] a try.  Many of these people have 
dumped MSO entirely, while others use MSO when OOo/LO does not work 
properly for them, and only a few are only using MSO at this time.


So I know if we can get the software in their hands, install it for them 
if we must, they will give it a try.  I just wish I could get the local 
schools to include LO, but they have these big budget MSO contracts that 
they cannot get out of.  Also since everyone is using MSO then they 
have to teach on that package.  Well the parents, students, and anyone 
else who has to buy MSO at their high prices [who do not need to deal 
with Access] would be happy to find a package that does what they need 
and saves the files in MSO file formats for the teachers, that is free 
and is becoming better and better every few months.


The problem is how to get the word out to the masses.  With my 
stroked-out brain, I am not a public speaker.  If I was, I would hire 
the lecture hall at the main branch of the Library system to do a 
demonstration of LO and hand out free copies.  Then have an ad in every 
library board and every free posting place [respectable ones] to give 
the date, time, etc..  The problem is I am no longer able to talk my 
talk anymore.  I could barely do it before my last stroke, and I did one 
on Web page creation for personal use.


I sure could use some ideas to get the local users of MSO to know about 
our free alternative.


On 10/18/2011 06:03 PM, Italo Vignoli wrote:

On 10/18/11 6:51 PM, webmaster for Kracked Press Productions wrote:


For Windows users, we need to find some way to get into shows and such
to convince these users to use LO.  If we can somehow get some of these
Tech magazines to include LO in one of their included CD/DVD of software
that seems to come out every so often, we might pick up a few [or many]
users.

We already reach covermount CDs in several countries, and we should add
editors in all countries. People can help in building a mailing list by
sending us email address of editorial staff of magazines with a CD (the
address is usually printed somewhere on the editorial staff page).


It would be nice if we somehow could get some banner ad time on Google,
or other place that people go to often.  I do not deal with the social
networks, but there has to be some way we can get the word out to the
Windows users.

Addressing Windows users take more time than Linux and MacOS. Downloads
are slowly increasing, and this show the increasing interest of users.




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[libreoffice-marketing] Glyn Moody's article

2011-10-17 Thread Charles-H. Schulz
Glyn was invited in Paris at the Libreoffice conference, and here's his
article:
http://blogs.computerworlduk.com/open-enterprise/2011/10/libreoffice-openofficeorg-and-open-standard-office-suites/index.htm

Best,

Charles.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-17 Thread webmaster for Kracked Press Productions


The big thing about The Apache Way is they want to own the code our 
volunteers have worked on for the past year.


I wonder how many of these people are willing to hand over their copyrights?

Also, since there is a move to replace Java coding with Python coding as 
the code base is cleaned out of unneeded and bad coding.  Does that 
mean that Apache's OOo project will not be able to us the code LO people 
create, even if they will allow the code owners to keep their copyrights?


What happens to all the open-source code that was part of OOo before it 
was converted to The Apache Way?  Since they seems to say that all that 
code no longer is owned by those who wrote it, but now are the propriety 
of Apache?  Will it be still allowed for LO to use that code base, until 
we modify it with the Python and other new coding standards LO are 
working towards?  I do not like the idea that a company could take 
open-source copyrighted code by others, and state that they now owe the 
code and the copyrights to it.


The software listed in the linked article, that are Apache products 
touted to be successful with The Apache Way, are once I never heard of.  
I use to look for every free software out there for Windows users.  I 
still do some times.  I never heard of these in all my searches, so 
their success is something that I cannot agree with.  You search for 
free software and LO comes up many places.  Those I never found.


On 10/17/2011 11:17 AM, Charles-H. Schulz wrote:

Glyn was invited in Paris at the Libreoffice conference, and here's his
article:
http://blogs.computerworlduk.com/open-enterprise/2011/10/libreoffice-openofficeorg-and-open-standard-office-suites/index.htm

Best,

Charles.




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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-17 Thread timofonic timofonic
Hello.

There's seems to be another issue and is that ASF seems it has been
obsessed with Java in an extreme way. They preferred to code their
projects in that computer language and has been quite friendly with
SUN and IBM, but it seems the relationship got a bit broken in 2010 as
they abandoned JCP (Java Community Process) and Apache Harmony (their
Java runtime) seems abandoned. I'm not sure if they will glue Java
even more on Apache Office or not, but that can be an issue if it
happens.

Despite the corporate-like ASF PR, there seems to be indicatives of
their relationship with IBM and Oracle getting more broken in certain
ways (the Apache Harmony were part of the issue). And those were some
of their most important promoters in certain ways, so they are weaker
than ever.

I just hope LibreOffice code gets streamlined without losing
functionality, so the project can be lightweight enough to run on low
computer processing power platforms (embedded devices and outdated
computers). This would mark the difference with most of the
competition: rich and robust features on lots of platforms (as most
lightweight projects unfortunately are unable mix both in a successful
way).

About the license way, this is an old war in the Open Source world.
This is more complex than it seems, but the results are quite simple.
I divide them in two , as this world is binary:
- BSD/MIT type licenses benefit private software. Any Open Source
license with copyright assignment benefit private software too (with
notable exceptions like GPL and FSF), despite being copyleft or not.
Examples on the last one is CUPS from Apple. I think lots of corps
consider this as the cheap labor way, so they promote it proactively
in all possible ways.
- Copyleft licenses without copyright assignment benefit the Free
Software ecosystem, they promote sharing and modifing without
bureaucratic stuff while feeling you don't own your work. Corps needs
to adapt their internal cultures to this, or feel friendly externally
and do all kind of nasty stuff internally (like Google, until recent
Android 3.0 controversy).

I consider the license fragmentation even in the copyleft world is a
serious problem these days, I think in a large future the patent and
copyrights should be abolished or heavily modified to promote
knowledge instead of limiting it, but that's a different topic.

There's an issue, as both FSF and ASF consider all versions of the
Apache License to be only compatible with GPLv3 but incompatible with
GPL v1 and v2. I wonder if the Apache License is compatible with
LGPLv3, the license of the LO source code.

Subversion was quite used as a replacement of CVS in software
development, but these days it's getting deprecated by superior
technologies known as distributed version control systems or DVCS.
Two very successful examples are Git and Mercurial (the first one
getting more popular, as being user by giant projects in terms of
development complexity like the Linux kernel), getting a very massive
adoption not only in the Open Source development but private too.

SpamAssassin is a known email spam filter. Competitors include ASSP,
DSPAM, Bogofilter and others. This software was quite popular for spam
filtering, but  competitors have risen lately too.

Despite Apache being a Foundation, they work like a standard
corporation. Tons of PR stunt, tons of comittees with acronyms,
bureaucracy and buzzwords everywhere. They are the few ones that make
other non-foss corps very happy, as their ways are very friendly to
them (code that can be used in non-open source software, for example).
They seem too focused on showing the quantity of projects managed by
them constantly, getting proud of it in every press release they
publish.

Even if their products are quite friendly to private code companies,
that's not the big issue here in a pragmatical way. Their products are
focused to business and mostly as a framework or foundation to develop
final products or solutions (mostly targeted at website and software
development) in most of them developed under the Java programing
language, so they have ZERO experience on developing end user product
solutions and they will need to create the necessary infrastructure
from scratch if they want to make it work.

Regards.


On Mon, Oct 17, 2011 at 6:34 PM, webmaster for Kracked Press
Productions webmas...@krackedpress.com wrote:

 The big thing about The Apache Way is they want to own the code our
 volunteers have worked on for the past year.

 I wonder how many of these people are willing to hand over their copyrights?

 Also, since there is a move to replace Java coding with Python coding as the
 code base is cleaned out of unneeded and bad coding.  Does that mean that
 Apache's OOo project will not be able to us the code LO people create, even
 if they will allow the code owners to keep their copyrights?

 What happens to all the open-source code that was part of OOo before it was
 converted to The Apache Way?  Since they 

Re: [libreoffice-marketing] Glyn Moody's article

2011-10-17 Thread webmaster for Kracked Press Productions


Comments to the article - at their online site - seems to bring out the 
point that users of OOo had issues with MSO format compatibility [like 
.docx and .pptx].  It seems that they think that LO has the same issues, 
when it does not.  I worked with Word, Excel, and Power Point files [the 
ones that are not super complex with heavy micros] and I have very 
little with compatibility issues.  I no longer use MSO and the last one 
was MSO 2003.  Every MSO file I have received in the past 6 months 
opened 100% using LO.  Some of MS's online templates are too complex 
with micros and such to work 100% but MS does not want non-MS users to 
be able to use them any more.


So, in these articles that talk about OOo and LO together, many times 
the writer assumes that they both have the same abilities.  This is no 
longer true.  OOo has not put out a version in a year and how many 
releases have LO made since then?  3.3.0 - 3.3.4 and 3.4.0 - 3.4.3.  How 
much improved is LO's code and performance over OOo's version now?


So, I wish the writers would try out LO and know about its improvements 
over OOo BEFORE that call them the same software, but under different 
ownership.


Maybe someone should make a chart with a side-by-side comparison of 
features/functions of the current LO packages compared to the last OOo 
package released.  Then keep it up as the newer version come out.  Then 
people can see a check-mark chart with many, many check-marks on LO side 
and not as many on OOo's side.

.

On 10/17/2011 02:21 PM, timofonic timofonic wrote:

Hello.

There's seems to be another issue and is that ASF seems it has been
obsessed with Java in an extreme way. They preferred to code their
projects in that computer language and has been quite friendly with
SUN and IBM, but it seems the relationship got a bit broken in 2010 as
they abandoned JCP (Java Community Process) and Apache Harmony (their
Java runtime) seems abandoned. I'm not sure if they will glue Java
even more on Apache Office or not, but that can be an issue if it
happens.

Despite the corporate-like ASF PR, there seems to be indicatives of
their relationship with IBM and Oracle getting more broken in certain
ways (the Apache Harmony were part of the issue). And those were some
of their most important promoters in certain ways, so they are weaker
than ever.

I just hope LibreOffice code gets streamlined without losing
functionality, so the project can be lightweight enough to run on low
computer processing power platforms (embedded devices and outdated
computers). This would mark the difference with most of the
competition: rich and robust features on lots of platforms (as most
lightweight projects unfortunately are unable mix both in a successful
way).

About the license way, this is an old war in the Open Source world.
This is more complex than it seems, but the results are quite simple.
I divide them in two , as this world is binary:
- BSD/MIT type licenses benefit private software. Any Open Source
license with copyright assignment benefit private software too (with
notable exceptions like GPL and FSF), despite being copyleft or not.
Examples on the last one is CUPS from Apple. I think lots of corps
consider this as the cheap labor way, so they promote it proactively
in all possible ways.
- Copyleft licenses without copyright assignment benefit the Free
Software ecosystem, they promote sharing and modifing without
bureaucratic stuff while feeling you don't own your work. Corps needs
to adapt their internal cultures to this, or feel friendly externally
and do all kind of nasty stuff internally (like Google, until recent
Android 3.0 controversy).

I consider the license fragmentation even in the copyleft world is a
serious problem these days, I think in a large future the patent and
copyrights should be abolished or heavily modified to promote
knowledge instead of limiting it, but that's a different topic.

There's an issue, as both FSF and ASF consider all versions of the
Apache License to be only compatible with GPLv3 but incompatible with
GPL v1 and v2. I wonder if the Apache License is compatible with
LGPLv3, the license of the LO source code.

Subversion was quite used as a replacement of CVS in software
development, but these days it's getting deprecated by superior
technologies known as distributed version control systems or DVCS.
Two very successful examples are Git and Mercurial (the first one
getting more popular, as being user by giant projects in terms of
development complexity like the Linux kernel), getting a very massive
adoption not only in the Open Source development but private too.

SpamAssassin is a known email spam filter. Competitors include ASSP,
DSPAM, Bogofilter and others. This software was quite popular for spam
filtering, but  competitors have risen lately too.

Despite Apache being a Foundation, they work like a standard
corporation. Tons of PR stunt, tons of comittees with acronyms,
bureaucracy and buzzwords everywhere. They 

Re: [libreoffice-marketing] Glyn Moody's article

2011-10-17 Thread Tom Davies
Hi :)
Added to the 
http://wiki.documentfoundation.org/LibreOffice_In_The_Press
page already.  I think that is my fastest update yet.
Regards from
Tom :)


--- On Mon, 17/10/11, Charles-H. Schulz charles.sch...@documentfoundation.org 
wrote:

 From: Charles-H. Schulz charles.sch...@documentfoundation.org
 Subject: [libreoffice-marketing] Glyn Moody's article
 To: marketing@global.libreoffice.org marketing@global.libreoffice.org
 Date: Monday, 17 October, 2011, 16:17
 Glyn was invited in Paris at the
 Libreoffice conference, and here's his
 article:
 http://blogs.computerworlduk.com/open-enterprise/2011/10/libreoffice-openofficeorg-and-open-standard-office-suites/index.htm
 
 Best,
 
 Charles.
 
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