Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding
Hi :) From what other people have said i think that allowing some regional variation would be a good plan. 3. Slight variations give an impression of a community-led, creative and dynamic organisation rather than excessively global corporate. 2. Faster to create good displays more cheaply. 1. Postage costs and time taken for deliveries could make a marketing box for posters and paper-work fairly impractical - especially when considering posting from one continent to another! However, i think there are some items that would be great to be able to share around to give LibreOffice an unexpected boost even at some fairly small events. Just my 2cents worth Regards from Tom :) From: Marc Paré m...@marcpare.com To: marketing@libreoffice.org Sent: Sat, 12 February, 2011 11:25:21 Subject: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding ** Disclaimer - I am a fan of the LibreOffice green ** Resources tagged (TBA) I updated the Conference Kit wiki page[1] with items/examples. I tagged resources where there is no English version done as of yet as (TBA). We can remove these tags as we complete these resources. Colour Branding We should really talk whether we should have a unified look for marketing resources or do we leave it up to regional decisions. That is, do all of our banners, posters, flyers, stickers etc. look the same worldwide? As an example, if you examine the German team's resources for the upcoming CeBit2011, you'll see that they are using the green background on ALL of their resources. However, the US team, we are using a white background on our LibreOffice pamphlet. Have a look at the German team's designs (examples on the Conference Kit wiki page). Do we also want to cultivate a brand based on colour and stick to this brand? Personally, I believe that the LibreOffice green would make it undeniably recognizable everywhere we go. You would have a hard time not being able to find the LibreOffice green poster in a conference hall. If we are dealing with the various LibO applications then we would use their particular colours of course. Another factor is cost. Does using green paper stock at the printer add to the cost? What do we do about poorly funded marketing teams to minimize costs? LibreOffice Marketing Box I bring up again the idea of a LibreOffice Marketing Box where this box could be shipped from one destination to another in a particular region. The box could contain necessary marketing resources to setup a normal conference booth/table area. This to minimize initial costs where funding is low. We could then send out teams more easily to conferences knowing that the LibreOffice brand resources are used. Cheers Marc [1] http://wiki.documentfoundation.org/Marketing/ConferenceKit -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity *** -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding
Hi Marc, thank you so much for driving this activity forward ... thus, just a few thoughts since I also helped to shape some of the current content. Am Samstag, den 12.02.2011, 06:25 -0500 schrieb Marc Paré: ** Disclaimer - I am a fan of the LibreOffice green ** Me too :-) [...] Colour Branding We should really talk whether we should have a unified look for marketing resources or do we leave it up to regional decisions. That is, do all of our banners, posters, flyers, stickers etc. look the same worldwide? My decision would be based on the perception of the end-users ... on a trade fair, the marketing material might just be an entry point to get further information on the website, maybe downloading LibreOffice. Consequently, we may improve the perception of our visual design language by basing most of the marketing material on how LibreOffice and the website looks in general. Currently, the look is rather conservative and non-obtrusive to have a somehow fits all approach when offering the software. But, this might not fit to the wishes of all of the communities (thinking more of cultural diversity than personal taste) - so the content might be adjusted as needed. Here is some (maybe extreme) example of how our presentation at the OOoCon 2008 looked like (in China): http://marketing.openoffice.org/ooocon2008/programme/friday_1397.pdf And a very unofficial note ;-) In the end, it is important that the team feels comfortable with the content that has been created ... since they do the hard work of bringing LibreOffice to the people. [...] Do we also want to cultivate a brand based on colour and stick to this brand? Personally, I believe that the LibreOffice green would make it undeniably recognizable everywhere we go. You would have a hard time not being able to find the LibreOffice green poster in a conference hall. If we are dealing with the various LibO applications then we would use their particular colours of course. Total agreement - and I think there will be further improvements concerning the website, so we get more and more good examples how things might look like. Oh, maybe already helpful - when I worked on the Branding wiki pages, I already tried to include some early examples in dedicated sections Usage Examples: http://wiki.documentfoundation.org/Marketing/Branding As I said, only some thoughts ... Cheers, Christoph -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding
I find that the idea of Green is a buzz word of this generation. If we use a green color in the branding of the visuals of the marketing and maybe in the software splash screen, it might be remembered more often. The costs of green paper is cheaper than using a lot of green toner or ink for a printer. I wonder if there could be a few places looked into by the major players in the marketing teams to the local costs of the larger items, like banners. I bet it would cost a lot less in the larger cities, than it does in a smaller one, like where I live. It could be less with the postage from a city like New York City or LA, shipped to my area of New York State [USA] than it would cost me to have one made up at our best priced shop. It could be the same in the bigger cities of each country and shipped to the smaller areas for local events of those regions of their countries. I know I would not want something to be shipped from Europe to the USA, but within Germany, or France, or England? On 02/13/2011 04:07 PM, Tom Davies wrote: Hi :) From what other people have said i think that allowing some regional variation would be a good plan. 3. Slight variations give an impression of a community-led, creative and dynamic organisation rather than excessively global corporate. 2. Faster to create good displays more cheaply. 1. Postage costs and time taken for deliveries could make a marketing box for posters and paper-work fairly impractical - especially when considering posting from one continent to another! However, i think there are some items that would be great to be able to share around to give LibreOffice an unexpected boost even at some fairly small events. Just my 2cents worth Regards from Tom :) -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
[libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding
** Disclaimer - I am a fan of the LibreOffice green ** Resources tagged (TBA) I updated the Conference Kit wiki page[1] with items/examples. I tagged resources where there is no English version done as of yet as (TBA). We can remove these tags as we complete these resources. Colour Branding We should really talk whether we should have a unified look for marketing resources or do we leave it up to regional decisions. That is, do all of our banners, posters, flyers, stickers etc. look the same worldwide? As an example, if you examine the German team's resources for the upcoming CeBit2011, you'll see that they are using the green background on ALL of their resources. However, the US team, we are using a white background on our LibreOffice pamphlet. Have a look at the German team's designs (examples on the Conference Kit wiki page). Do we also want to cultivate a brand based on colour and stick to this brand? Personally, I believe that the LibreOffice green would make it undeniably recognizable everywhere we go. You would have a hard time not being able to find the LibreOffice green poster in a conference hall. If we are dealing with the various LibO applications then we would use their particular colours of course. Another factor is cost. Does using green paper stock at the printer add to the cost? What do we do about poorly funded marketing teams to minimize costs? LibreOffice Marketing Box I bring up again the idea of a LibreOffice Marketing Box where this box could be shipped from one destination to another in a particular region. The box could contain necessary marketing resources to setup a normal conference booth/table area. This to minimize initial costs where funding is low. We could then send out teams more easily to conferences knowing that the LibreOffice brand resources are used. Cheers Marc [1] http://wiki.documentfoundation.org/Marketing/ConferenceKit -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding
On Sat, 2011-02-12 at 06:25 -0500, Marc Paré wrote: LibreOffice Marketing Box I bring up again the idea of a LibreOffice Marketing Box where this box could be shipped from one destination to another in a particular region. The box could contain necessary marketing resources to setup a normal conference booth/table area. This to minimize initial costs where funding is low. We could then send out teams more easily to conferences knowing that the LibreOffice brand resources are used. Hi Marc Updated this page http://wiki.documentfoundation.org/Marketing/ConferenceKit with a Contempoary Logo banner, PDF suitable for printing with inexpensive on-line services, file is formatted 6' x 30 and 75dpi. The source file is available on the wiki also, just change the file descriptor fro pdf - svg, for anyone needing to output different dpi or size adjustment. Thanks Drew -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding
Hi, I think this fantastic idea. Here in Brazil, had the experience of making DVDs containing BrOffice and other tools such as dictionaries, documentation and extensions in the National Meeting BrOffice. Today I received a call from a manager asking me if BrOffice had something like that, since he won a bid at PCs should come with BrOffice and Linux and its installation DVDs. I wonder what we can do, here in Brazil, to implement this action and thereby helping to TDF. Best, Luiz Oliveira BrOffice Community On Sat, 2011-02-12 at 06:25 -0500, Marc Paré wrote: LibreOffice Marketing Box I bring up again the idea of a LibreOffice Marketing Box where this box could be shipped from one destination to another in a particular region. The box could contain necessary marketing resources to setup a normal conference booth/table area. This to minimize initial costs where funding is low. We could then send out teams more easily to conferences knowing that the LibreOffice brand resources are used. Hi Marc Updated this page http://wiki.documentfoundation.org/Marketing/ConferenceKit with a Contempoary Logo banner, PDF suitable for printing with inexpensive on-line services, file is formatted 6' x 30 and 75dpi. The source file is available on the wiki also, just change the file descriptor fro pdf - svg, for anyone needing to output different dpi or size adjustment. Thanks Drew -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding
Hi Marc, all, Marc Paré schrieb: ** Disclaimer - I am a fan of the LibreOffice green ** [...] Colour Branding We should really talk whether we should have a unified look for marketing resources or do we leave it up to regional decisions. I'd like to see a common branding language throughout the different teams. This would not only improve the feeling of belonging together, but help our audience to get the impression of a integrative community. That is, do all of our banners, posters, flyers, stickers etc. look the same worldwide? As an example, if you examine the German team's resources for the upcoming CeBit2011, you'll see that they are using the green background on ALL of their resources. However, the US team, we are using a white background on our LibreOffice pamphlet. Have a look at the German team's designs (examples on the Conference Kit wiki page). Thank you very much for this page - it makes it much easier to see what we have already and what we need in future. Even if I like the LibO Green too, the German design is too green in my eyes - our branding is lighter, a combination of green and grey. Therefore I prefer the US design. Do we also want to cultivate a brand based on colour and stick to this brand? I don't think that color should be the only basis of our brand - even if color is one of the most important areas. Our brand should be based on the logo, our icons, the colors, the form (right upper corner, triangles ...), shading (inner shading) and so on. We will come up with some officially approved resources, based on the Initial Branding by the Design Team. As this branding had to be done by reduced community involvement due to the time restrictions when TDF/LibreOffice was set up, if will undergo an overhaul during the next months (proposed timeframe: until LibO 3.5). I don't know about the differences between the future Community Branding and the present Initial Branding - just be aware, that there might be something new... Personally, I believe that the LibreOffice green would make it undeniably recognizable everywhere we go. You would have a hard time not being able to find the LibreOffice green poster in a conference hall. If we are dealing with the various LibO applications then we would use their particular colours of course. Referring to the different sub-application colors is much better with a lighter and neutral background - the green background might be problematic here. Another factor is cost. Does using green paper stock at the printer add to the cost? What do we do about poorly funded marketing teams to minimize costs? Green paper is nearly impossible, if we want to stay consistent with our branding colors. You will never get a paper in our green tone. And if you want to have any other color on it, you will have to add a white background to every lighter color. Looking at the German marketing material: This has probably been printed by a professional print studio allowing to print colors to the edges of the paper and cutting it afterwards. It looks very professional, but might be costly too. I don't know if this is a solution for all our local marketing teams. We already discussed an idea of creating a vertical banner by linking standard format sheets of paper (A4 / Letter) with metal rings to each other. We need to be creative to reduce cost... LibreOffice Marketing Box I bring up again the idea of a LibreOffice Marketing Box where this box could be shipped from one destination to another in a particular region. The box could contain necessary marketing resources to setup a normal conference booth/table area. This to minimize initial costs where funding is low. We could then send out teams more easily to conferences knowing that the LibreOffice brand resources are used. Shipping might be costly too (or take too much time), but we might have such boxes for several regions of the world, allowing people to share their marketing material with other teams in their broader local area. Best regards Bernhard -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
Printing on a budget (was: Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding )
On Sun, 2011-02-13 at 02:19 +0100, Bernhard Dippold wrote: Another factor is cost. Does using green paper stock at the printer add to the cost? What do we do about poorly funded marketing teams to minimize costs? Green paper is nearly impossible, if we want to stay consistent with our branding colors. You will never get a paper in our green tone. And if you want to have any other color on it, you will have to add a white background to every lighter color. Hi Just wanted to jump in on this specific point of, using a colored paper. I would come at it from a slightly different perspective, one that says this is a very good way to get a common message across in a highly disbursed environment. In the case of a community that does already span the globe I would say we count in that definition :) What I would add to the idea is that this means offering a good set of basic marketing materials, in black or Grey Scale. In the case of very small events, which I propose is the major of the events, where often or most likely, it is a single person handling all the materials and costs, then saving them every 'penny' is a serious and reasonable concern. If you then ask, where possible, use a green paper stock. Give guidance on a selection, but everyone can see the color of the Logo, and people will usually try to pick the best choice available to them. OK - so someone in Japan one weekend and another in Denmark the next use somewhat different Green. I think it still serves the basic branding. The cost savings is significant. It is also worth the effort from a presentation POV to actually produce B/W or Grey scale source files, rather then having the printer driver convert to Grey scale, IMO. Just my thoughts. Thanks Drew -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
