- Original Message -
From: [EMAIL PROTECTED]
To: Helen and Graham
Sent: Friday, November 10, 2006 11:31 AM
Subject: Re: Bub Hub Community Forums Contact Us Form - Site
Feedback
OK - but itstates thatunethical
marketing of bottles and teats would be inbreach of the Code- not
that bottles and teats can't be advertised at all. It's advertising
promoting bottlefeeding over breastfeeding that breaches the code - but the Dr
Brown's ad doesn't promote bottlefeeding over breastfeeding. It's says
that if you need to use a bottle, they (Dr Brown's) believe that their's is a
good bottle to use.
We are aware of the code - ALCA provided us with
a newsletter article on just this topic a couple of months ago. And we
have discussed the advertising of bottles on the site with ALCA - as far as we
are aware we are permitted to advertise bottles on the site providing the
company concerned doesn't breach the WHO code.
We are more than happy to refuse advertising from
Dr Browns if anybody can substantiate to me exactly how Dr Browns breach the WHO
code.
As stated previously, as far as we are aware, we
are the only mainstream parenting site in Australia that strictly monitors our
advertising in this regard and will not accept advertising regarding formula or
pacifiers (who will see Nestle follow-on formula and S26 ads, for example,
regularly on other sites).
We are keen to clarify this matter as soon as
possible and I have just got off the telephone to the ACMI.We are
working with them to work through this.
with kind regards
Hilary
Hilary LauderWebsite
Managerph: 07
3862 4491Mob: 0404 898 832Email: [EMAIL PROTECTED]Website: www.bubhub.com.auThis email and any accompanying attachments is intended
for the use of the named individual or entity and may contain confidential and
privileged information. Any dissemination, distribution or copying by anyone
other than the intended recipient of this email is strictly prohibited. If this
email is received in error, please destroy it immediately.
- Original Message -
From:
Helen and Graham
To: ozmidwifery ; [EMAIL PROTECTED]
Sent: Friday, November 10, 2006 9:21
AM
Subject: Re: Bub Hub Community Forums
Contact Us Form - Site Feedback
'We will not include
ads for any organisation that breaches the WHO code, however, as far as we are
aware, Dr Browns do not breach the WHO code. If they do, we will be more
than happy to remove any future advertising by this organisation from our
site."
The WHO Codequite plainly states it does
breach the code - see link to "scope of the Code"
Helen
www.who.int/nutrition/publications/code_english.pdf
Article 2.
Scope of the Code
The Code applies to the
marketing, and practices related thereto, of the following products:
breastmilk substitutes, including infant formula; other milk products, foods
and beverages, including bottle-fed complementary foods, when marketed or
otherwise represented to be suitable, with or without modification, for use
as a partial or total replacement of breast-milk; feeding bottles and teats.
It also applies to their quality and availability, and to information
concerning their use.
Message -
From:
[EMAIL PROTECTED]
To: Helen Cahill @ Bub Hub Community
Forums
Sent: Friday, November 10, 2006 9:42
AM
Subject: Re: Bub Hub Community Forums
Contact Us Form - Site Feedback
Hi Helen
As you are probably aware, our site is
endorsed by the ACMI and the breastfeeding pages are endorsed by ALCA.
We have an agreement with both of those organisations that we will
voluntarily abide by the WHO code. We have also agreed with both of
those organisations that we will have NO advertising for formula (including
toddler follow-on formula) on the site, or ads for pacifiers. However,
it has been agreed that we may include ads for bottles on the
site.
These discussion have also been continued
with the Maternity Coalition who have agreed with this
approach.
We will not include ads for any organisation
that breaches the WHO code, however, as far as we are aware, Dr Browns do
not breach the WHO code. If they do, we will be more than happy to
remove any future advertising by this organisation from our site.
Please note that the Dr Browns ad was due to run for one week only and this
is now over. The offending ad has been removed from our site
already.
with kind regards
Hilary
Hilary LauderWebsite
Managerph: 07 3862 4491Mob:
0404 898 832Email: [EMAIL PROTECTED]Website: www.bubhub.com.auThis email and any accompanying attachments is
intended for the use of the named individual or entity and may contain
confidential and privileged information. Any dissemination, distribution or
copying by anyone
