[Biofuel] Smart Choices food label is marketing fraud; Tufts University involvement ques
Smart Choices food label is marketing fraud; Tufts University involvement questioned (opinion) _http://www.naturalnews.com/027077_nutrition_food_Tufts_University.html_ (http://www.naturalnews.com/027077_nutrition_food_Tufts_University.html) by Mike Adams, the Health Ranger, NaturalNews Editor (NaturalNews) The big food companies have dreamed up yet another clever con to sell processed junk foods to parents and children: A Smart Choices label that implies the food product is a smart choice for health and nutrition. The problem is that the standards for qualifying for this designation were set by the food companies themselves, and processed junk foods like Froot Loops (a sugary breakfast cereal) qualify. Froot Loops is 41 percent processed white sugar. It also contains processed flour and partially-hydrogenated vegetable oil. But that's not all you'll find in the box: Froot Loops is also made with synthetic coloring chemicals, including Red #40, Blue #2, Yellow #6 and Blue #1. The No. 1 ingredient of Froot Loops is sugar, and each serving contains 12 grams of sugar. So how, exactly, did Froot Loops qualify for the Smart Choices label? I'll tell you how: Because the Smart Choices label is a marketing fraud. It's a manipulative, dishonest food package labeling system that is intentionally designed by the processed food companies to mislead and misinform consumers into buying processed food products, in my view. You'd have to be deeply misinformed about nutritional basics to think that a processed breakfast cereal made of 41% sugar, partially-hydrogenated oils and artificial coloring chemicals is a smart choice for any child. A more appropriate label might be Diabetes Choices or Obesity Choices, but certainly not Smart Choices. In my opinion, this marketing fraud is little more than a marketing gimmick. It makes you wonder who, exactly, came up with it. Did Tufts University sell out to the food giants? The president of the Smart Choices board is Eileen T. Kennedy, dean of the Friedman School of Nutrition Science and Policy at Tufts University. (_http://nutrition.tufts.edu/11745629_ (http://nutrition.tufts.edu/11745629) ...) Eileen Kennedy and other Tufts University faculty members have established ties with the Kellogg's company, having participated in a Children's Health forum that was co-sponsored by the W.K. Kellogg Foundation. That event, held in June of this year, was entitled: 'Children's Health: The Future of Food Nutrition Policy'. It claimed to offer in-depth discussions on topics like childhood obesity, nutrition standards, global child nutrition and school food. (_http://www.reuters.com/article/pres_ (http://www.reuters.com/article/pres) ...) (Did their discussions ever mention that perhaps children shouldn't eat breakfast cereals made with 41% processed sugar?) In promoting the event, Eileen Kennedy was quoted in a joint press release, admitting how closely her university works with food companies: Working with our colleagues across academia, the food and nutrition industry, government agencies and nonprofit organizations, we will influence and change the nutritional landscape for our children. She certainly accomplished that. Now, products made with 41% refined white sugar are fraudulently marketed as Smart Choices. Guess who else was invited to speak at the event? Dr. Cathy Woteki from Mars, Inc., makers of candy bars and other sugar processed foods that are aggressively marketed to children. Tufts University: Sugar for kids? It all makes you wonder: With all these corporate junk food giants being so heavily involved in this event presented by Tufts University, what exactly does this university really stand for in regards to healthy food for children? Does Tufts University itself stand behind the promotion of sugary junk foods for children? Does it endorse products like Froot Loops being labeled as Smart Choices for kids? Here are the ingredients of Froot Loops: SUGAR; WHOLE GRAIN CORN FLOUR; WHEAT FLOUR; WHOLE GRAIN OAT FLOUR; OAT FIBER; SOLUBLE CORN FIBER; PARTIALLY HYDROGENATED VEGETABLE OIL (ONE OR MORE OF: COCONUT, SOYBEAN AND/OR COTTONSEED OILS)†; SALT; SODIUM ASCORBATE AND ASCORBIC ACID (VITAMIN C); NIACINAMIDE; REDUCED IRON; NATURAL ORANGE, LEMON, CHERRY, RASPBERRY, BLUEBERRY, LIME AND OTHER NATURAL FLAVORS; RED #40; BLUE #2; TURMERIC COLOR; YELLOW #6; ZINC OXIDE; ANNATTO COLOR; BLUE #1; PYRIDOXINE HYDROCHLORIDE (VITAMIN B6); RIBOFLAVIN (VITAMIN B2); THIAMIN HYDROCHLORIDE (VITAMIN B1); VITAMIN A PALMITATE; BHT (PRESERVATIVE); FOLIC ACID; VITAMIN D; VITAMIN B12. Is Eileen T. Kennedy, dean of the Friedman School of Nutrition Science and Policy at Tufts University, really going to tell us -- with a straight face -- that this cereal is good for kids? Really? Aiming low She might answer, of
Re: [Biofuel] Smart Choices food label is marketing fraud; Tufts University involvement ques
Fraud? That's hardly the point, it's not court evidence under oath, it's marketing, of course it's fraud. Almost certainly it'll be a marketing success. Here's a recent harbinger: http://www.mail-archive.com/biofuel@sustainablelists.org/msg74418.html [Biofuel] USA Today Dietitian Recommends Eating McDonalds, KFC, Taco Bell And Burger King On The Today Show Sun, 16 Aug 2009 Tufts, well, universities are for sale these days. Elementary schools too. :-( Best Keith Smart Choices food label is marketing fraud; Tufts University involvement questioned (opinion) _http://www.naturalnews.com/027077_nutrition_food_Tufts_University.html_ (http://www.naturalnews.com/027077_nutrition_food_Tufts_University.html) by Mike Adams, the Health Ranger, NaturalNews Editor (NaturalNews) The big food companies have dreamed up yet another clever con to sell processed junk foods to parents and children: A Smart Choices label that implies the food product is a smart choice for health and nutrition. The problem is that the standards for qualifying for this designation were set by the food companies themselves, and processed junk foods like Froot Loops (a sugary breakfast cereal) qualify. Froot Loops is 41 percent processed white sugar. It also contains processed flour and partially-hydrogenated vegetable oil. But that's not all you'll find in the box: Froot Loops is also made with synthetic coloring chemicals, including Red #40, Blue #2, Yellow #6 and Blue #1. The No. 1 ingredient of Froot Loops is sugar, and each serving contains 12 grams of sugar. snip ___ Biofuel mailing list Biofuel@sustainablelists.org http://sustainablelists.org/mailman/listinfo/sustainablelorgbiofuel Biofuel at Journey to Forever: http://journeytoforever.org/biofuel.html Search the combined Biofuel and Biofuels-biz list archives (70,000 messages): http://www.mail-archive.com/biofuel@sustainablelists.org/
Re: [Biofuel] Smart Choices food label is marketing fraud; Tufts University involvement ques
Amen. - Original Message - From: [EMAIL PROTECTED] To: sustainablelorgbiofuel@sustainablelists.org Sent: Wednesday, September 23, 2009 2:08 PM Subject: [Biofuel] Smart Choices food label is marketing fraud;Tufts University involvement ques Smart Choices food label is marketing fraud; Tufts University involvement questioned (opinion) _http://www.naturalnews.com/027077_nutrition_food_Tufts_University.html_ (http://www.naturalnews.com/027077_nutrition_food_Tufts_University.html) by Mike Adams, the Health Ranger, NaturalNews Editor (NaturalNews) The big food companies have dreamed up yet another clever con to sell processed junk foods to parents and children: A Smart Choices label that implies the food product is a smart choice for health and nutrition. The problem is that the standards for qualifying for this designation were set by the food companies themselves, and processed junk foods like Froot Loops (a sugary breakfast cereal) qualify. Froot Loops is 41 percent processed white sugar. It also contains processed flour and partially-hydrogenated vegetable oil. But that's not all you'll find in the box: Froot Loops is also made with synthetic coloring chemicals, including Red #40, Blue #2, Yellow #6 and Blue #1. The No. 1 ingredient of Froot Loops is sugar, and each serving contains 12 grams of sugar. So how, exactly, did Froot Loops qualify for the Smart Choices label? I'll tell you how: Because the Smart Choices label is a marketing fraud. It's a manipulative, dishonest food package labeling system that is intentionally designed by the processed food companies to mislead and misinform consumers into buying processed food products, in my view. You'd have to be deeply misinformed about nutritional basics to think that a processed breakfast cereal made of 41% sugar, partially-hydrogenated oils and artificial coloring chemicals is a smart choice for any child. A more appropriate label might be Diabetes Choices or Obesity Choices, but certainly not Smart Choices. In my opinion, this marketing fraud is little more than a marketing gimmick. It makes you wonder who, exactly, came up with it. Did Tufts University sell out to the food giants? The president of the Smart Choices board is Eileen T. Kennedy, dean of the Friedman School of Nutrition Science and Policy at Tufts University. (_http://nutrition.tufts.edu/11745629_ (http://nutrition.tufts.edu/11745629) ...) Eileen Kennedy and other Tufts University faculty members have established ties with the Kellogg's company, having participated in a Children's Health forum that was co-sponsored by the W.K. Kellogg Foundation. That event, held in June of this year, was entitled: 'Children's Health: The Future of Food Nutrition Policy'. It claimed to offer in-depth discussions on topics like childhood obesity, nutrition standards, global child nutrition and school food. (_http://www.reuters.com/article/pres_ (http://www.reuters.com/article/pres) ...) (Did their discussions ever mention that perhaps children shouldn't eat breakfast cereals made with 41% processed sugar?) In promoting the event, Eileen Kennedy was quoted in a joint press release, admitting how closely her university works with food companies: Working with our colleagues across academia, the food and nutrition industry, government agencies and nonprofit organizations, we will influence and change the nutritional landscape for our children. She certainly accomplished that. Now, products made with 41% refined white sugar are fraudulently marketed as Smart Choices. Guess who else was invited to speak at the event? Dr. Cathy Woteki from Mars, Inc., makers of candy bars and other sugar processed foods that are aggressively marketed to children. Tufts University: Sugar for kids? It all makes you wonder: With all these corporate junk food giants being so heavily involved in this event presented by Tufts University, what exactly does this university really stand for in regards to healthy food for children? Does Tufts University itself stand behind the promotion of sugary junk foods for children? Does it endorse products like Froot Loops being labeled as Smart Choices for kids? Here are the ingredients of Froot Loops: SUGAR; WHOLE GRAIN CORN FLOUR; WHEAT FLOUR; WHOLE GRAIN OAT FLOUR; OAT FIBER; SOLUBLE CORN FIBER; PARTIALLY HYDROGENATED VEGETABLE OIL (ONE OR MORE OF: COCONUT, SOYBEAN AND/OR COTTONSEED OILS)†; SALT; SODIUM ASCORBATE AND ASCORBIC ACID (VITAMIN C); NIACINAMIDE; REDUCED IRON; NATURAL ORANGE, LEMON, CHERRY, RASPBERRY, BLUEBERRY, LIME AND OTHER NATURAL FLAVORS; RED #40; BLUE #2; TURMERIC COLOR; YELLOW #6; ZINC
