Re: [biofuels-biz] Interesting Customer perception note
Hey Ed, Out here in Cali there might be sensitivity to it, and on that note it kinda defeats the purpose of the carbon sequestering and being a renewable. I think that securing a known feedstock will be of value for marketing purposes. I was thinking along the lines of having different 'grades' of fuel based on feedstock. It could be used very effectively in a marketing campaign. Something like the following: B100-M = Mixed feedstock source (could be animal, vegetable, SVO, or WVO, GMO and/or non-GMO) B100-V = Vegetable based feedstock (GMO or non-GMO, but not Organic) B100-O = Organic based feedstock V and O could be used together in the following manner: B100-VO = Vegetable and Organic feedstock It would be a good thing to distinguish the product from other producers as well as maybe trademarking some nifty name for the product. Although it is really a 'perception' issue, it is a great marketing tool that can be used to one's advantage. It would be difficult to convince people of the carbon sequestering of animal based BD. ;-) James On Wed, 29 Jan 2003, Neoteric Biofuels Inc wrote: James: side issue...how do people feel about the fact that much biodiesel will be coming from animal fats, especially in warm climates? Will commercial biodiesel need to be sold as veg and non-veg origin, aside from this WVO/SVO source issue, (which is silly, there is no CO sequestering advantage to new oil versus oil that spent a week in a fryer). Ed On Wednesday, January 29, 2003, at 10:43 AM, James Slayden wrote: Hola, In talking with someone recently who is interested in purchasing some biodiesel, and interesting comment came up in our email exchange. He indicated that he was more interested in biodiesel made from crude VO than that made of WVO. I was trying to convince him that the WVO option was better due to the recyclable nature of the WVO, but he insisted that the CO sequestering was better of the more recent growing cycle. I had a difficult time convincing him that it was the same but oh well. He didn't even care about the GMO feedstock issue!! I guess what this leaves me with is a customer perception problem of crude VO vs. WVO based biodiesel. I am wondering why that perception issue exists and how to overcome it in talking w/ people who are not biodiesel geeks. I know that most of the folks at the Berkley BD Co-op are religiously pro-WVO BD and will absolutely not put GMO-VO biodiesel in their vehicles. So there is the dichotomy in interest of the different feedstocks for biodiesel. Any thoughts? James Slayden Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/ Yahoo! Groups Sponsor ADVERTISEMENT Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service. Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
Re: [biofuels-biz] Interesting Customer perception note
James: side issue...how do people feel about the fact that much biodiesel will be coming from animal fats, especially in warm climates? Will commercial biodiesel need to be sold as veg and non-veg origin, aside from this WVO/SVO source issue, (which is silly, there is no CO sequestering advantage to new oil versus oil that spent a week in a fryer). Ed On Wednesday, January 29, 2003, at 10:43 AM, James Slayden wrote: Hola, In talking with someone recently who is interested in purchasing some biodiesel, and interesting comment came up in our email exchange. He indicated that he was more interested in biodiesel made from crude VO than that made of WVO. I was trying to convince him that the WVO option was better due to the recyclable nature of the WVO, but he insisted that the CO sequestering was better of the more recent growing cycle. I had a difficult time convincing him that it was the same but oh well. He didn't even care about the GMO feedstock issue!! I guess what this leaves me with is a customer perception problem of crude VO vs. WVO based biodiesel. I am wondering why that perception issue exists and how to overcome it in talking w/ people who are not biodiesel geeks. I know that most of the folks at the Berkley BD Co-op are religiously pro-WVO BD and will absolutely not put GMO-VO biodiesel in their vehicles. So there is the dichotomy in interest of the different feedstocks for biodiesel. Any thoughts? James Slayden Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/ Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
Re: [biofuels-biz] Interesting Customer perception note
Sounds to me like the one that got away, I don't hear this kind of thinking very much and I'd say your customer has a weak or non-existent science background so I wouldn't try to approach it from a scientific point of view. I would tell them it was a very intersesting perspective that you had not thought of before and ask them how they came to that conclusion? The closest analogy I can think of would be the recycling analogy. Would they think it would make more sense to store used paper in a warehouse and cut down new trees to make paper? There's probably a better analogy out there...\ kk James Slayden wrote: Hola, In talking with someone recently who is interested in purchasing some biodiesel, and interesting comment came up in our email exchange. He indicated that he was more interested in biodiesel made from crude VO than that made of WVO. I was trying to convince him that the WVO option was better due to the recyclable nature of the WVO, but he insisted that the CO sequestering was better of the more recent growing cycle. I had a difficult time convincing him that it was the same but oh well. He didn't even care about the GMO feedstock issue!! I guess what this leaves me with is a customer perception problem of crude VO vs. WVO based biodiesel. I am wondering why that perception issue exists and how to overcome it in talking w/ people who are not biodiesel geeks. I know that most of the folks at the Berkley BD Co-op are religiously pro-WVO BD and will absolutely not put GMO-VO biodiesel in their vehicles. So there is the dichotomy in interest of the different feedstocks for biodiesel. Any thoughts? James Slayden Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service http://docs.yahoo.com/info/terms/. [Non-text portions of this message have been removed] Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
Re: [biofuels-biz] Interesting Customer perception note
Fiber of the future available today! Kenaf is a 4,000 year old NEW crop with roots in ancient Africa. A member of the hibiscus family (Hibiscus cannabinus L), it is related to cotton and okra, and grows well in many parts of the U.S. It offers a way to make paper without cutting trees. Kenaf grows quickly,rising to heights of 12-14 feet in as little as 4 to 5 months. U.S. Department of Agriculture studies show that kenaf yields of 6 to 10 tons of dry fiber per acre per year are generally 3 to 5 times greater than the yield for Southern pine trees, which can take from 7 to 40 years to reach harvestable size... More details http://www.greenla.com/recycling/index.htm - Original Message - From: Kenneth Kron [EMAIL PROTECTED] To: biofuels-biz@yahoogroups.com Sent: Wednesday, January 29, 2003 11:39 AM Subject: Re: [biofuels-biz] Interesting Customer perception note Sounds to me like the one that got away, I don't hear this kind of thinking very much and I'd say your customer has a weak or non-existent science background so I wouldn't try to approach it from a scientific point of view. I would tell them it was a very intersesting perspective that you had not thought of before and ask them how they came to that conclusion? The closest analogy I can think of would be the recycling analogy. Would they think it would make more sense to store used paper in a warehouse and cut down new trees to make paper? There's probably a better analogy out there...\ kk James Slayden wrote: Hola, In talking with someone recently who is interested in purchasing some biodiesel, and interesting comment came up in our email exchange. He indicated that he was more interested in biodiesel made from crude VO than that made of WVO. I was trying to convince him that the WVO option was better due to the recyclable nature of the WVO, but he insisted that the CO sequestering was better of the more recent growing cycle. I had a difficult time convincing him that it was the same but oh well. He didn't even care about the GMO feedstock issue!! I guess what this leaves me with is a customer perception problem of crude VO vs. WVO based biodiesel. I am wondering why that perception issue exists and how to overcome it in talking w/ people who are not biodiesel geeks. I know that most of the folks at the Berkley BD Co-op are religiously pro-WVO BD and will absolutely not put GMO-VO biodiesel in their vehicles. So there is the dichotomy in interest of the different feedstocks for biodiesel. Any thoughts? James Slayden Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service http://docs.yahoo.com/info/terms/. [Non-text portions of this message have been removed] Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/ Biofuels at Journey to Forever http://journeytoforever.org/biofuel.html Biofuel at WebConX http://webconx.green-trust.org/2000/biofuel/biofuel.htm List messages are archived at the Info-Archive at NNYTech: http://archive.nnytech.net/ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
