Re: [TV orNotTV] Marketer: Time for Bud to Shoot the Horse?

2022-02-18 Thread Mark Jeffries 
Least liked by certain people who want their Oscar winners a little more
mainstream, including an HBO host who referred to "The Shape of Water" as
"the fish-f--king movie" and didn't care for "Nomadland" at all.  The
director of "Green Book" is a white guy best known before then as making
the movie where semen played a major role.

Mark Jeffries
spotligh...@gmail.com


On Fri, Feb 18, 2022 at 3:58 PM PGage  wrote:

> Several things I take issue with here:
>
> 1. There seems to be an assumption in the article that SB commercials were
> tremendously creative and interesting this year, but somehow almost none of
> the ones on my TV were.
>
> 2. I’m not convinced Clydesdales read “White Male”, and even less
> convinced that there are enough TV viewers who might think that to
> significantly impact views if the ad.
>
> 3. I had to look it up in case you were referencing “Green Book”. When did
> Nomadland become one of the least liked Best Films of recent years?
>
> On Fri, 18 Feb 2022 at 10:25 AM Mark Jeffries 
> wrote:
>
>> The latest Budweiser Clydesdale (and lab) ad that aired on the Super Bowl
>> had a much lower score on USA Today's Ad Meter and a more scientific survey
>> than many of the Bud ads of the past--one marketer says that perhaps the
>> Clydesdales should  be put out to pasture after over 90 years because in
>> today's multicultural society the horses are "are full representation of
>> [a] white male persona":
>>
>>
>> https://www.adweek.com/brand-marketing/budweiser-clydesdale-horse-dog-retire/?utm_source=postup_medium=email_campaign=Adweek_Daily_220217054711_id=771453
>>
>> Of course, it could be because the spot was directed by the
>> (coincidentally) female Asian director responsible for one of the least
>> liked Oscar Best Picture winners of recent years and the least liked MCU
>> movie of all time.
>>
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>> 
>> .
>>
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Re: [TV orNotTV] Marketer: Time for Bud to Shoot the Horse?

2022-02-18 Thread PGage 
Several things I take issue with here:

1. There seems to be an assumption in the article that SB commercials were
tremendously creative and interesting this year, but somehow almost none of
the ones on my TV were.

2. I’m not convinced Clydesdales read “White Male”, and even less convinced
that there are enough TV viewers who might think that to significantly
impact views if the ad.

3. I had to look it up in case you were referencing “Green Book”. When did
Nomadland become one of the least liked Best Films of recent years?

On Fri, 18 Feb 2022 at 10:25 AM Mark Jeffries  wrote:

> The latest Budweiser Clydesdale (and lab) ad that aired on the Super Bowl
> had a much lower score on USA Today's Ad Meter and a more scientific survey
> than many of the Bud ads of the past--one marketer says that perhaps the
> Clydesdales should  be put out to pasture after over 90 years because in
> today's multicultural society the horses are "are full representation of
> [a] white male persona":
>
>
> https://www.adweek.com/brand-marketing/budweiser-clydesdale-horse-dog-retire/?utm_source=postup_medium=email_campaign=Adweek_Daily_220217054711_id=771453
>
> Of course, it could be because the spot was directed by the
> (coincidentally) female Asian director responsible for one of the least
> liked Oscar Best Picture winners of recent years and the least liked MCU
> movie of all time.
>
> --
> You received this message because you are subscribed to the Google Groups
> "TVorNotTV" group.
> To unsubscribe from this group and stop receiving emails from it, send an
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> https://groups.google.com/d/msgid/tvornottv/5a6407c6-2b38-491d-bfe0-3d8e0213296bn%40googlegroups.com
> 
> .
>
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Re: [TV orNotTV] Marketer: Time for Bud to Shoot the Horse?

2022-02-18 Thread twolper 
Budweiser’s flagship beer hasn’t been their biggest seller in many years (Bud 
Light is) and it’s taken a back seat in their marketing. The Clydesdale 
commercial used to appear in the first ad break and in Sunday’s game it didn’t 
appear until the third quarter. Maybe AB-Inbev can do what they did in the 
nineties and feature a Clydesdale wearing a baseball cap backwards and riding a 
skateboard.

> On Feb 18, 2022, at 1:25 PM, Mark Jeffries  wrote:
> 
> The latest Budweiser Clydesdale (and lab) ad that aired on the Super Bowl 
> had a much lower score on USA Today's Ad Meter and a more scientific survey 
> than many of the Bud ads of the past--one marketer says that perhaps the 
> Clydesdales should  be put out to pasture after over 90 years because in 
> today's multicultural society the horses are "are full representation of [a] 
> white male persona":
> 
> https://www.adweek.com/brand-marketing/budweiser-clydesdale-horse-dog-retire/?utm_source=postup_medium=email_campaign=Adweek_Daily_220217054711_id=771453
> 
> Of course, it could be because the spot was directed by the (coincidentally) 
> female Asian director responsible for one of the least liked Oscar Best 
> Picture winners of recent years and the least liked MCU movie of all time.
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> You received this message because you are subscribed to the Google Groups 
> "TVorNotTV" group.
> To unsubscribe from this group and stop receiving emails from it, send an 
> email to tvornottv+unsubscr...@googlegroups.com.
> To view this discussion on the web visit 
> https://groups.google.com/d/msgid/tvornottv/5a6407c6-2b38-491d-bfe0-3d8e0213296bn%40googlegroups.com.

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[TV orNotTV] Marketer: Time for Bud to Shoot the Horse?

2022-02-18 Thread Mark Jeffries 
The latest Budweiser Clydesdale (and lab) ad that aired on the Super Bowl 
had a much lower score on USA Today's Ad Meter and a more scientific survey 
than many of the Bud ads of the past--one marketer says that perhaps the 
Clydesdales should  be put out to pasture after over 90 years because in 
today's multicultural society the horses are "are full representation of 
[a] white male persona":

https://www.adweek.com/brand-marketing/budweiser-clydesdale-horse-dog-retire/?utm_source=postup_medium=email_campaign=Adweek_Daily_220217054711_id=771453

Of course, it could be because the spot was directed by the 
(coincidentally) female Asian director responsible for one of the least 
liked Oscar Best Picture winners of recent years and the least liked MCU 
movie of all time.

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