Re: [videoblogging] Re: Why Joost?
Great essay, Drew. Jan -- The Faux Press - better than real http://fauxpress.blogspot.com http://wburg.tv http://twitter.com/fauxpress aim=janofsound
[videoblogging] Re: Why Joost?
I thought that was a great article. Ive always been bemused by the quantity of hosting directory etc sites that have cropped up, and have been more than a little disrespectful to the idea of 'networks'. Theres probably room for some to succeed I suppose, I wouldnt care to guess which will, or whether things will look different once mainstream networks etc really embrace the net instead of resisting change or staying stuck in their respective boxes. I have tended to assume that there would be a possibility for fairly specialist networks/channels to succeed, and Im fairly bemused as to why we havent seen more of this yet. I suppose at this stage many of the players dont want to impose any limits on what they are seen to be. Whatever the reasons, as a viewer I dont feel that web 2 net video sites have done an amazing job yet, theres loads of room for improvement, in terms of me finding the content I want. Bear with me on this point, there are many fine and useful features that various sites provide, but I am simply suggesting that in one key way the old television model is still superior: If I want to watch history programs, flicking to a TV station like 'UK History' seems like a safe bet. The same cannot be said for the experience of searching for net video. Of course in many ways the net experience is superior, things like tags are great. But Ive yet to find a directory/channel/guide experience that really works. See for example I know theres a lot of green, sustainable etc vlogs around, and some will be in various directories or hosting services, as well as having their won sites. But I dont get a sense that theres one place I can goto to experience them together, spot new relevant ones, and where there is a real thriving community communicating in that space also. Fragmentation can be wonderful but Id sure like to see what a sites united around a specific theme could bring to the scene. Theres a few examples, but not the amount I was expecting. Same goes for features and technology. Whilst several areas of vlogging offer the ability for different sites,services software to work together, things are far from perfect. There are now tons of services which have interesting features, but cant pick and choose the best from all and use it in one place. People put in a lot of effort to do all they can with interoperability, but still we see lots of video services out there that have one or to interesting features, but are otherwise off in their own walled garden, trying to build a community of creators, viewers and commenters from scratch. Shame, as it seems relatively easy for people to insert themselves as a middleman/service which adds little extra value, and yet it so much harder to do it and actually add something really useful to the experience that all may benefit from. Well I dont feel like Ive found the right words to explain myself properly, maybe it makes some sense, maybe Im full of carp. Sometims people used to talk about myspace in terms of big social networking sites that had gone before them, and how quickly those went out of fashion lost users, with people wodering if this would happen to youtube one day. I usually expect history to repeat itself, but has it happened to myspace yet? I am really interested to see what happens in the future, thats for sure, wheras my interst in Joost is about zero now. Cheers Steve Elbows --- In videoblogging@yahoogroups.com, Drew [EMAIL PROTECTED] wrote: Thanks for all your feedback, I posted the article here: http://www.dembot.com/013652.html --- In videoblogging@yahoogroups.com, Drew andrew@ wrote: I'm working on an article I hope to publish tomorrow on my weblog about aggregators like Joost and I was hoping to get some feedback from anyone who has any expectations for Joost. I will not be surprised if Joost winds up becoming a staple video distribution point for many, but as of now, I can not see it. We have seen dozens of these roll out similarly with money and popular founders yet they all seem to offer the same thing. And most are not catching any sparks. Isn't Joost the new Brightcove and wasn't Brightcove the new Akimbo which was the new TiVo? I dont mean to rag on any companies here, Im just wondering why the party would suddenly be over at Joost. You can buy relationships to match advertisers and content partners but where will the audience come from? Any ideas?
[videoblogging] Re: Why Joost?
I think the Joost guys are pretty smart. With their track record anything they put their hand to is gonna generate interest. And If you think about it the market for UGC video content sites is getting pretty saturated. The market that is being underserved in the online space is the mainstream media. They don't want to share their content like UGC because it cheapens their brands, and puts them at a competitive disadvantage. So the boys at Joost are putting their brains and buzz mucle into developing a platforum that appeals to the MSM and solves these problems for them. Joost gives the MSM a digital way to deliver their content in a way that doesn't put them next to the YouTubers, Vloggers and Podcaster rable and gives them control over where their content is viewed and count the viewers. My prediction: Joost will fail. Mostly because of all the above. It's a dumb terminal that isn't much smarter than a TV with no PVR. But the Joost guys will make out like bandits in their failing because the market they're serving, the MSM has tons of cash to throw at them. Bill Streeter LO-FI SAINT LOUIS www.lofistl.com www.billstreeter.net --- In videoblogging@yahoogroups.com, Drew [EMAIL PROTECTED] wrote: I'm working on an article I hope to publish tomorrow on my weblog about aggregators like Joost and I was hoping to get some feedback from anyone who has any expectations for Joost. I will not be surprised if Joost winds up becoming a staple video distribution point for many, but as of now, I can not see it. We have seen dozens of these roll out similarly with money and popular founders yet they all seem to offer the same thing. And most are not catching any sparks. Isn't Joost the new Brightcove and wasn't Brightcove the new Akimbo which was the new TiVo? I dont mean to rag on any companies here, Im just wondering why the party would suddenly be over at Joost. You can buy relationships to match advertisers and content partners but where will the audience come from? Any ideas?
[videoblogging] Re: Why Joost?
Thanks for all your feedback, I posted the article here: http://www.dembot.com/013652.html --- In videoblogging@yahoogroups.com, Drew [EMAIL PROTECTED] wrote: I'm working on an article I hope to publish tomorrow on my weblog about aggregators like Joost and I was hoping to get some feedback from anyone who has any expectations for Joost. I will not be surprised if Joost winds up becoming a staple video distribution point for many, but as of now, I can not see it. We have seen dozens of these roll out similarly with money and popular founders yet they all seem to offer the same thing. And most are not catching any sparks. Isn't Joost the new Brightcove and wasn't Brightcove the new Akimbo which was the new TiVo? I dont mean to rag on any companies here, Im just wondering why the party would suddenly be over at Joost. You can buy relationships to match advertisers and content partners but where will the audience come from? Any ideas?
[videoblogging] Re: Why Joost?
Content drives audiences. The software itself is interesting. I personally don't watch too much tv, I could see people viewing/chatting about/sharing content through this system. My questions have been, what are the plans to open up the platform to everyone creating content, and if not everyone, then who other than MTV/CBS/etc. So far I haven't seen anything other than MTV episodes on it, until there is cool content that I can only watch on Joost or EASILY watch on joost, meaning easier than anywhere else, I won't use it to watch anything at all. _drew www.scriggity.com --- In videoblogging@yahoogroups.com, Drew [EMAIL PROTECTED] wrote: I'm working on an article I hope to publish tomorrow on my weblog about aggregators like Joost and I was hoping to get some feedback from anyone who has any expectations for Joost. I will not be surprised if Joost winds up becoming a staple video distribution point for many, but as of now, I can not see it. We have seen dozens of these roll out similarly with money and popular founders yet they all seem to offer the same thing. And most are not catching any sparks. Isn't Joost the new Brightcove and wasn't Brightcove the new Akimbo which was the new TiVo? I dont mean to rag on any companies here, Im just wondering why the party would suddenly be over at Joost. You can buy relationships to match advertisers and content partners but where will the audience come from? Any ideas?
[videoblogging] Re: Why Joost?
I don't know much about Brightcove or Akimbo, but it seems to me that Joost is depending upon brand-name MSM-style shows to be its main draw. They have the fight channel now that people are so interested in Mixed Martial Arts. They make up these bogus dating shows with weak actors. They REALLY need to do something about their randomly-generated advertisements that aren't even programmed to appear during a break in the actual show... it just INTERRUPTS the program, then lets it start again when it's finished. I think the other draw is that you can choose what channels to have on it. I can't see how interesting the chat feature could be because there aren't any profiles for the chat names that I could find. Also, they're going to have to step up how often they change their content, because avid television watchers are going to go through an entire channel in one sitting, and then there's no reason to tune in. Of course, there's the other objection that independent content creators haven't been invited to the party. :) I think that so far, the buzz has been created by the exclusivity of the project. We'll see what happens when they turn the corner from beta-testing into the actual product. Now... stop blogging and get ready to LOSE AGAIN in FRISBEE 2.0!!! :D g -- Bill C. http://VlogDeathmatch.com --- In videoblogging@yahoogroups.com, Drew [EMAIL PROTECTED] wrote: I'm working on an article I hope to publish tomorrow on my weblog about aggregators like Joost and I was hoping to get some feedback from anyone who has any expectations for Joost. I will not be surprised if Joost winds up becoming a staple video distribution point for many, but as of now, I can not see it. We have seen dozens of these roll out similarly with money and popular founders yet they all seem to offer the same thing. And most are not catching any sparks. Isn't Joost the new Brightcove and wasn't Brightcove the new Akimbo which was the new TiVo? I dont mean to rag on any companies here, Im just wondering why the party would suddenly be over at Joost. You can buy relationships to match advertisers and content partners but where will the audience come from? Any ideas?
[videoblogging] Re: Why Joost?
I like Joost, but the question i keep asking about these players: Why aggregate on the Desktop / Player? It just feels like the player will eventually be ubiquitous - you will play your media on whatever device you are currently on - Desktop, iPod, XBox 360, Car TV, Airplane TV - whenever you want access to what you want to watch, you will be able to get it. Web-based aggregation just makes so much more sense if you look at it from the perspective of what aggregators should do best: 1) Help people discover great content, and help content creators gain audiences. 2) Give people tools to organize and share that content with others. 3) Provide an easy mechanism to enjoy that content on whatever device / player the consumers and creators want. Our belief is that the aggregators that do these three things well will provide value and rise up above others. It just makes so much more sense for this to be web-based and be independent of the type of content (viral, vlogs, MSM). The future will be about people enjoying content from CNN and Rocketboom, Scrubs and Ask a Ninja, The Office and Goodnight Burbank. It is very similar to how i read news today - Wall Street Journal and PaidContent.org, Business 2.0 and TechCrunch, etc... Andrew - fell free to give me a call if you want to discuss. 310-927- 7841. Thanks, -Frank Frank Sinton CEO, Mefeedia [EMAIL PROTECTED] 310-927-7841 (cell) Y: fsinton Skype: fsinton http://www.mefeedia.com - Discover, Collect, and Enjoy great videos and podcasts Our blog: http://mefeedia.com/blog --- In videoblogging@yahoogroups.com, Steve Rhodes [EMAIL PROTECTED] wrote: Well, Joost had initial buzz because of their previous record with Skype. And that buzz helped lead to a lot of deals. One question will be how much promotion those partners will give joost (as opposed to their other partnerships and own sites), so it could potentially move beyond everyone who wanted an invite because of buzz (and scarcity). And how well they can scale. People used to tv just working aren't going to come back if joost crashes their computer (particularly if they can get the same content elsewhere). They also need better information on the shows people might not be familiar with. Another is if the advertising will be more creative than other efforts. For an ad based model to work, at the very least they need to better understand the medium. When I watch a Fox show on myspace, they show the same damn ad I'm not interested in in the first place four times. So I just hit mute for 30 seconds and read (or do something else during the ad). Ofcourse, I usually do the same thing when I'm watching old fashioned tv, but... -- Steve Rhodes http://ari.typepad.com http://tigerbeat.vox.com blogs http://flickr.com/photos/ari/ photos http://del.icio.us/tigerbeat interesting articles sites http://twitter.com/tigerbeat [Non-text portions of this message have been removed]
[videoblogging] Re: Why Joost?
--- In videoblogging@yahoogroups.com, Frank Sinton [EMAIL PROTECTED] wrote: I like Joost, but the question i keep asking about these players: Why aggregate on the Desktop / Player? It just feels like the player will eventually be ubiquitous - you will play your media on whatever device you are currently on - Desktop, iPod, XBox 360, Car TV, Airplane TV - whenever you want access to what you want to watch, you will be able to get it. There are at least two benefits for Joost in sending the videos through their own player: 1: You never get to download the videos, so you have to keep coming back to Joost to see that video. That leads to a better ability to account for how many views a particular video or channel gets. 2: They can place those ridiculous ads wherever they want to. They wouldn't be able to do that if you were watching Joost videos in Quicktime player or on your iPod. -- Bill C. http://VlogDeathmatch.com Web-based aggregation just makes so much more sense if you look at it from the perspective of what aggregators should do best: 1) Help people discover great content, and help content creators gain audiences. 2) Give people tools to organize and share that content with others. 3) Provide an easy mechanism to enjoy that content on whatever device / player the consumers and creators want. Our belief is that the aggregators that do these three things well will provide value and rise up above others. It just makes so much more sense for this to be web-based and be independent of the type of content (viral, vlogs, MSM). The future will be about people enjoying content from CNN and Rocketboom, Scrubs and Ask a Ninja, The Office and Goodnight Burbank. It is very similar to how i read news today - Wall Street Journal and PaidContent.org, Business 2.0 and TechCrunch, etc... Andrew - fell free to give me a call if you want to discuss. 310-927- 7841. Thanks, -Frank Frank Sinton CEO, Mefeedia [EMAIL PROTECTED] 310-927-7841 (cell) Y: fsinton Skype: fsinton http://www.mefeedia.com - Discover, Collect, and Enjoy great videos and podcasts Our blog: http://mefeedia.com/blog --- In videoblogging@yahoogroups.com, Steve Rhodes srhodes@ wrote: Well, Joost had initial buzz because of their previous record with Skype. And that buzz helped lead to a lot of deals. One question will be how much promotion those partners will give joost (as opposed to their other partnerships and own sites), so it could potentially move beyond everyone who wanted an invite because of buzz (and scarcity). And how well they can scale. People used to tv just working aren't going to come back if joost crashes their computer (particularly if they can get the same content elsewhere). They also need better information on the shows people might not be familiar with. Another is if the advertising will be more creative than other efforts. For an ad based model to work, at the very least they need to better understand the medium. When I watch a Fox show on myspace, they show the same damn ad I'm not interested in in the first place four times. So I just hit mute for 30 seconds and read (or do something else during the ad). Ofcourse, I usually do the same thing when I'm watching old fashioned tv, but... -- Steve Rhodes http://ari.typepad.com http://tigerbeat.vox.com blogs http://flickr.com/photos/ari/ photos http://del.icio.us/tigerbeat interesting articles sites http://twitter.com/tigerbeat [Non-text portions of this message have been removed]
[videoblogging] Re: Why Joost?
Well in the case of Joost its because peer2peer is at the heart of their system and theres no standard way to achieve that in web browsers yet. I dont think Id even think of Joost as an aggregator to be honest, its much closer to the old TV model. The other reason people want a desktop (or device-based) aggregator is the idea of the videos being downloaded to local storage for them automatically. Thats definately one of the things that got people on this list and elsewhere excited about the likes of fireant, and podcasting was pretty much born out of this stuff. I like both approaches. For finding stuff Id rather use mefeedia and similar, and if I ever find shows I want to stick with, I'll use a desktop aggregator or more recently the nokia podcasting thing on my phone. Cheers Steve Elbows --- In videoblogging@yahoogroups.com, Frank Sinton [EMAIL PROTECTED] wrote: I like Joost, but the question i keep asking about these players: Why aggregate on the Desktop / Player? It just feels like the player will eventually be ubiquitous - you will play your media on whatever device you are currently on - Desktop, iPod, XBox 360, Car TV, Airplane TV - whenever you want access to what you want to watch, you will be able to get it. Web-based aggregation just makes so much more sense if you look at it from the perspective of what aggregators should do best: 1) Help people discover great content, and help content creators gain audiences. 2) Give people tools to organize and share that content with others. 3) Provide an easy mechanism to enjoy that content on whatever device / player the consumers and creators want. Our belief is that the aggregators that do these three things well will provide value and rise up above others. It just makes so much more sense for this to be web-based and be independent of the type of content (viral, vlogs, MSM). The future will be about people enjoying content from CNN and Rocketboom, Scrubs and Ask a Ninja, The Office and Goodnight Burbank. It is very similar to how i read news today - Wall Street Journal and PaidContent.org, Business 2.0 and TechCrunch, etc... Andrew - fell free to give me a call if you want to discuss. 310-927- 7841. Thanks, -Frank Frank Sinton CEO, Mefeedia [EMAIL PROTECTED] 310-927-7841 (cell) Y: fsinton Skype: fsinton http://www.mefeedia.com - Discover, Collect, and Enjoy great videos and podcasts Our blog: http://mefeedia.com/blog --- In videoblogging@yahoogroups.com, Steve Rhodes srhodes@ wrote: Well, Joost had initial buzz because of their previous record with Skype. And that buzz helped lead to a lot of deals. One question will be how much promotion those partners will give joost (as opposed to their other partnerships and own sites), so it could potentially move beyond everyone who wanted an invite because of buzz (and scarcity). And how well they can scale. People used to tv just working aren't going to come back if joost crashes their computer (particularly if they can get the same content elsewhere). They also need better information on the shows people might not be familiar with. Another is if the advertising will be more creative than other efforts. For an ad based model to work, at the very least they need to better understand the medium. When I watch a Fox show on myspace, they show the same damn ad I'm not interested in in the first place four times. So I just hit mute for 30 seconds and read (or do something else during the ad). Ofcourse, I usually do the same thing when I'm watching old fashioned tv, but... -- Steve Rhodes http://ari.typepad.com http://tigerbeat.vox.com blogs http://flickr.com/photos/ari/ photos http://del.icio.us/tigerbeat interesting articles sites http://twitter.com/tigerbeat [Non-text portions of this message have been removed]
[videoblogging] Re: Why Joost?
--- In videoblogging@yahoogroups.com, Steve Watkins [EMAIL PROTECTED] wrote: Well in the case of Joost its because peer2peer is at the heart of their system and theres no standard way to achieve that in web browsers yet. I dont think Id even think of Joost as an aggregator to be honest, its much closer to the old TV model. I agree - i don't really see them as an aggregator. More like another player / p2p device with some search and share elements. The other reason people want a desktop (or device-based) aggregator is the idea of the videos being downloaded to local storage for them automatically. Thats definately one of the things that got people on this list and elsewhere excited about the likes of fireant, and podcasting was pretty much born out of this stuff. Agreed - that was point #3 below - Provide an easy mechanism to enjoy that content on whatever device / player the consumers and creators want. After you have found what you want and organized it, you put that RSS feed / 1-click subscribe to your player(s) of choice and the videos get downloaded to Fireant, Democracy, iTunes, Joost (maybe in the future - we will see), XBox 360, Nokia phone, etc. etc... The goal is that, eventually, you should be able to 1-click send to all my devices/players. You could completely program your entire evening's entertainment from work. Would require some of the device manufactures to adopt some standard, open interfaces, unfortunately. I like both approaches. For finding stuff Id rather use mefeedia and similar, and if I ever find shows I want to stick with, I'll use a desktop aggregator or more recently the nokia podcasting thing on my phone. Agreed. :) Cheers Steve Elbows --- In videoblogging@yahoogroups.com, Frank Sinton frank@ wrote: I like Joost, but the question i keep asking about these players: Why aggregate on the Desktop / Player? It just feels like the player will eventually be ubiquitous - you will play your media on whatever device you are currently on - Desktop, iPod, XBox 360, Car TV, Airplane TV - whenever you want access to what you want to watch, you will be able to get it. Web-based aggregation just makes so much more sense if you look at it from the perspective of what aggregators should do best: 1) Help people discover great content, and help content creators gain audiences. 2) Give people tools to organize and share that content with others. 3) Provide an easy mechanism to enjoy that content on whatever device / player the consumers and creators want. Our belief is that the aggregators that do these three things well will provide value and rise up above others. It just makes so much more sense for this to be web-based and be independent of the type of content (viral, vlogs, MSM). The future will be about people enjoying content from CNN and Rocketboom, Scrubs and Ask a Ninja, The Office and Goodnight Burbank. It is very similar to how i read news today - Wall Street Journal and PaidContent.org, Business 2.0 and TechCrunch, etc... Andrew - fell free to give me a call if you want to discuss. 310-927- 7841. Thanks, -Frank Frank Sinton CEO, Mefeedia frank@ 310-927-7841 (cell) Y: fsinton Skype: fsinton http://www.mefeedia.com - Discover, Collect, and Enjoy great videos and podcasts Our blog: http://mefeedia.com/blog --- In videoblogging@yahoogroups.com, Steve Rhodes srhodes@ wrote: Well, Joost had initial buzz because of their previous record with Skype. And that buzz helped lead to a lot of deals. One question will be how much promotion those partners will give joost (as opposed to their other partnerships and own sites), so it could potentially move beyond everyone who wanted an invite because of buzz (and scarcity). And how well they can scale. People used to tv just working aren't going to come back if joost crashes their computer (particularly if they can get the same content elsewhere). They also need better information on the shows people might not be familiar with. Another is if the advertising will be more creative than other efforts. For an ad based model to work, at the very least they need to better understand the medium. When I watch a Fox show on myspace, they show the same damn ad I'm not interested in in the first place four times. So I just hit mute for 30 seconds and read (or do something else during the ad). Ofcourse, I usually do the same thing when I'm watching old fashioned tv, but... -- Steve Rhodes http://ari.typepad.com http://tigerbeat.vox.com blogs http://flickr.com/photos/ari/ photos http://del.icio.us/tigerbeat interesting articles sites http://twitter.com/tigerbeat [Non-text portions of this message have been removed]
[videoblogging] Re: Why Joost?
I curious about Joost. I was wondering if anyone could send me an invite? Terry Rendon www.terryannonline.com
[videoblogging] Re: Why Joost?
I am curious about Joost. I was wondering if someone could send me an invite? Terry Rendon www.terryannonline.com --- In videoblogging@yahoogroups.com, Frank Sinton [EMAIL PROTECTED] wrote: --- In videoblogging@yahoogroups.com, Steve Watkins steve@ wrote: Well in the case of Joost its because peer2peer is at the heart of their system and theres no standard way to achieve that in web browsers yet. I dont think Id even think of Joost as an aggregator to be honest, its much closer to the old TV model. I agree - i don't really see them as an aggregator. More like another player / p2p device with some search and share elements. The other reason people want a desktop (or device-based) aggregator is the idea of the videos being downloaded to local storage for them automatically. Thats definately one of the things that got people on this list and elsewhere excited about the likes of fireant, and podcasting was pretty much born out of this stuff. Agreed - that was point #3 below - Provide an easy mechanism to enjoy that content on whatever device / player the consumers and creators want. After you have found what you want and organized it, you put that RSS feed / 1-click subscribe to your player(s) of choice and the videos get downloaded to Fireant, Democracy, iTunes, Joost (maybe in the future - we will see), XBox 360, Nokia phone, etc. etc... The goal is that, eventually, you should be able to 1-click send to all my devices/players. You could completely program your entire evening's entertainment from work. Would require some of the device manufactures to adopt some standard, open interfaces, unfortunately. I like both approaches. For finding stuff Id rather use mefeedia and similar, and if I ever find shows I want to stick with, I'll use a desktop aggregator or more recently the nokia podcasting thing on my phone. Agreed. :) Cheers Steve Elbows --- In videoblogging@yahoogroups.com, Frank Sinton frank@ wrote: I like Joost, but the question i keep asking about these players: Why aggregate on the Desktop / Player? It just feels like the player will eventually be ubiquitous - you will play your media on whatever device you are currently on - Desktop, iPod, XBox 360, Car TV, Airplane TV - whenever you want access to what you want to watch, you will be able to get it. Web-based aggregation just makes so much more sense if you look at it from the perspective of what aggregators should do best: 1) Help people discover great content, and help content creators gain audiences. 2) Give people tools to organize and share that content with others. 3) Provide an easy mechanism to enjoy that content on whatever device / player the consumers and creators want. Our belief is that the aggregators that do these three things well will provide value and rise up above others. It just makes so much more sense for this to be web-based and be independent of the type of content (viral, vlogs, MSM). The future will be about people enjoying content from CNN and Rocketboom, Scrubs and Ask a Ninja, The Office and Goodnight Burbank. It is very similar to how i read news today - Wall Street Journal and PaidContent.org, Business 2.0 and TechCrunch, etc... Andrew - fell free to give me a call if you want to discuss. 310-927- 7841. Thanks, -Frank Frank Sinton CEO, Mefeedia frank@ 310-927-7841 (cell) Y: fsinton Skype: fsinton http://www.mefeedia.com - Discover, Collect, and Enjoy great videos and podcasts Our blog: http://mefeedia.com/blog --- In videoblogging@yahoogroups.com, Steve Rhodes srhodes@ wrote: Well, Joost had initial buzz because of their previous record with Skype. And that buzz helped lead to a lot of deals. One question will be how much promotion those partners will give joost (as opposed to their other partnerships and own sites), so it could potentially move beyond everyone who wanted an invite because of buzz (and scarcity). And how well they can scale. People used to tv just working aren't going to come back if joost crashes their computer (particularly if they can get the same content elsewhere). They also need better information on the shows people might not be familiar with. Another is if the advertising will be more creative than other efforts. For an ad based model to work, at the very least they need to better understand the medium. When I watch a Fox show on myspace, they show the same damn ad I'm not interested in in the first place four times. So I just hit mute for 30 seconds and read (or do something else during the ad). Ofcourse, I usually do the same thing when I'm watching old fashioned tv, but... -- Steve Rhodes http://ari.typepad.com
