Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[Samuel Patton]

I want to thank everyone for this robust discussion! We appreciate the
feedback very much. I want to recognize the role that Joseph Seddon has
played in encouraging us to share more results with this email list; he's
the #1 reason that I started this thread.

I also want to thank Peter Coombe, my teammate on the banner crew, for
suggesting so many of the notes that I am about to provide. His insight
into mediawiki and the more mysterious parts of centralnotice are a
constant value.

Lots of responses:

   - I received a note off-thread re: bad wrapping of the Read/edit/more
   links between 920 - 1060px. We'll take another pass at that.


   - Agreed about the Close X. We'll make that clearer and easier to click.


   - This is a good opportunity to reiterate that the norm for us is to
   only show a single 'large' banner, per device, in a given fundraising
   campaign. It usually serves as a reader's first banner impression, converts
   extremely well, and then we move to 'small' banners. Sometimes we test
   alternate sequences, but this is normal for the vast majority of readers.


   - This banner is a desktop banner; it will not be shown to anyone on the
   mobile site. However, it is possible for you to follow the preview link I
   provided on any device. If you were viewing on a large phone or tablet, it
   might have seemed particularly strange.


   - Gergo Tisza, issues with the Timeless skin will not be a problem,
   because this banner will only be targeted to logged out users who can not
   pick a custom skin.


   - Petr Kadlec, this work-in-progress banner is using some copy written
   in English, as well as a couple translation templates; the final version
   will all be hardcoded English. However, your bug sounds strange - could you
   try opening the link in an incognito browser and, if you're still getting a
   problem, send me a screenshot?


   - Samuel Klein, that red underline is a pretty consistent element in our
   designs. For what it's worth, we actually tried a version where the
   underline did function as a hyperlink, but it had no effect on giving rate.
   Thanks for your other testing notes!


   - Additionally: we run surveys to try to understand reader and donor
   views on how obtrusive and frequent our on-Wikipedia fundraising campaigns
   are perceived to be. We consistently see feedback that the quantity of
   banners is "about right," and that the banners are, to most people, not
   overly aggressive.

We'll all be monitoring this thread; thank you, again, to everyone who took
the time to respond. In all honesty, I am mostly un-circumspect. I believe
that we have to take risks and try many new ideas; wins, and losses, in our
work are both frequent and often surprising. I'd point to a blog post we
published recently
 that
shows the diminishing returns of banner impressions over the course of one
of our campaigns. It is not true that we could simply run more banners, for
longer periods of time, and expect the same returns.

It's a constant process of experimentation and I appreciate having such an
engaged community to review, improve, and motivate our work.

regards,
sam

On Wed, Nov 15, 2017 at 8:23 AM, John Erling Blad  wrote:

> What kind of reasonably new device has that kind of resolution?
>
> On Wed, Nov 15, 2017 at 12:41 PM,  wrote:
>
> > Patrik, try it on a 640x480 screen. :P
> >
> > On Wed, 15 Nov 2017 16:06 pajz  wrote:
> >
> > > >
> > > > This test would run for 1 to 2 hours, and then we'd evaluate results
> to
> > > see
> > > > if it's worth spending any more time on the concept. For now, we're
> > > simply
> > > > hiding the banner all together below 920px, as at smaller viewports
> it
> > > > begins to interfere with site navigation elements.
> > >
> > >
> > > It is truly an amazing banner, as it might be the first donation banner
> > in
> > > the history of donation banners that actually improve the readability
> of
> > > our content. Indeed, we have never been closer to line length
> > > recommendations for optimal readability than with this banner.
> > >
> > > Patrik
> > >
> > >
> > > On 15 November 2017 at 01:25, Liam Wyatt  wrote:
> > >
> > > > >
> > > > > TL;DR: A short test of a new banner concept will help us decide if
> > it's
> > > > > worth iteration and improvement.
> > > > >
> > > > > Here's a link to the banner:
> > > > > https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_
> > > > > right10=US=1
> > > >
> > > >
> > > > I appreciate that you're trying to innovate, and this requires
> pushing
> > > > boundaries. I also appreciate that the WMF fundraising principle
> > "minimal
> > > > disruption"[1] is subjective thing - and that the WMF has
> traditionally
> > > > taken this to mean "be disruptive for the shortest period" rather
> than
> > > "be
> > > > less disruptive overall, even if it takes 

Re: [Wikimedia-l] Research Showcase Wednesday, November 15, 2017 at 11:30 AM (PST) 18:30 UTC

[Sarah R]

Hi Everyone,

Just a reminder that this will start at 11:30 AM (Pacific), 18:30 UTC.

Kindly,

Sarah R.

On Thu, Nov 9, 2017 at 3:34 PM, Sarah R  wrote:

> Hi Everyone,
>
> The next Research Showcase will be live-streamed this Wednesday, November
> 15, 2017 at 11:30 AM (PST) 18:30 UTC.
>
> YouTube stream:  https://www.youtube.com/watch?v=nMENRAkeHnQ
>
> As usual, you can join the conversation on IRC at #wikimedia-research.
> And, you can watch our past research showcases here
> 
> .
>
> This month's presentation:
>
> Conversation Corpora, Emotional Robots, and Battles with BiasBy *Lucas
> Dixon (Google/Jigsaw)*I'll talk about interesting experimental setups for
> doing large-scale analysis of conversations in Wikipedia, and what it even
> means to grapple with the concept of conversation when one is talking about
> revisions on talk pages. I'll also describe challenges with having good
> conversations at scale, some of the dreams one might have for AI in the
> space, and I'll dig into measuring unintended bias in machine learning and
> what one can do to make ML more inclusive. This talk will cover work from
> the WikiDetox  project as
> well as ongoing research on the nature and impact of harassment in
> Wikipedia discussion spaces
>  
> –
> part of a collaboration between Jigsaw, Cornell University, and the
> Wikimedia Foundation. The ML model training code, datasets, and the
> supporting tooling developed as part of this project are openly available.
>
>
> Many kind regards,
>
> Sarah R. Rodlund
> Senior Project Coordinator-Product & Technology, Wikimedia Foundation
> srodl...@wikimedia.org
>
>
>
>


-- 
Sarah R. Rodlund
Senior Project Coordinator-Product & Technology, Wikimedia Foundation
srodl...@wikimedia.org

*“Our lives begin to end the day we become silent about things that
matter.”  ~ Martin Luther King Jr
*
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Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[John Erling Blad]

What kind of reasonably new device has that kind of resolution?

On Wed, Nov 15, 2017 at 12:41 PM,  wrote:

> Patrik, try it on a 640x480 screen. :P
>
> On Wed, 15 Nov 2017 16:06 pajz  wrote:
>
> > >
> > > This test would run for 1 to 2 hours, and then we'd evaluate results to
> > see
> > > if it's worth spending any more time on the concept. For now, we're
> > simply
> > > hiding the banner all together below 920px, as at smaller viewports it
> > > begins to interfere with site navigation elements.
> >
> >
> > It is truly an amazing banner, as it might be the first donation banner
> in
> > the history of donation banners that actually improve the readability of
> > our content. Indeed, we have never been closer to line length
> > recommendations for optimal readability than with this banner.
> >
> > Patrik
> >
> >
> > On 15 November 2017 at 01:25, Liam Wyatt  wrote:
> >
> > > >
> > > > TL;DR: A short test of a new banner concept will help us decide if
> it's
> > > > worth iteration and improvement.
> > > >
> > > > Here's a link to the banner:
> > > > https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_
> > > > right10=US=1
> > >
> > >
> > > I appreciate that you're trying to innovate, and this requires pushing
> > > boundaries. I also appreciate that the WMF fundraising principle
> "minimal
> > > disruption"[1] is subjective thing - and that the WMF has traditionally
> > > taken this to mean "be disruptive for the shortest period" rather than
> > "be
> > > less disruptive overall, even if it takes longer".
> > > However, I do feel that *resizing all the article content to the left,
> > and
> > > occupying the entire right side third of the screen with a donation
> > request
> > > that follows me as I scroll *is significantly more than minimally
> > > disruptive. Personally, I would request that this design approach not
> be
> > > pursued on that basis.
> > >
> > > -Liam / Wittylama
> > >
> > > p.s. Also, on my screen at least, the "x" dismiss button in the
> top-right
> > > is so small that it hides under Chrome's translucent scrollbar
> > >
> > > [1] that https://meta.wikimedia.org/wiki/Fundraising_principles#
> > > Fundraising
> > > ___
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> > > wiki/Wikimedia-l
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> > > 
> > >
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Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[jayvdb]

Patrik, try it on a 640x480 screen. :P

On Wed, 15 Nov 2017 16:06 pajz  wrote:

> >
> > This test would run for 1 to 2 hours, and then we'd evaluate results to
> see
> > if it's worth spending any more time on the concept. For now, we're
> simply
> > hiding the banner all together below 920px, as at smaller viewports it
> > begins to interfere with site navigation elements.
>
>
> It is truly an amazing banner, as it might be the first donation banner in
> the history of donation banners that actually improve the readability of
> our content. Indeed, we have never been closer to line length
> recommendations for optimal readability than with this banner.
>
> Patrik
>
>
> On 15 November 2017 at 01:25, Liam Wyatt  wrote:
>
> > >
> > > TL;DR: A short test of a new banner concept will help us decide if it's
> > > worth iteration and improvement.
> > >
> > > Here's a link to the banner:
> > > https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_
> > > right10=US=1
> >
> >
> > I appreciate that you're trying to innovate, and this requires pushing
> > boundaries. I also appreciate that the WMF fundraising principle "minimal
> > disruption"[1] is subjective thing - and that the WMF has traditionally
> > taken this to mean "be disruptive for the shortest period" rather than
> "be
> > less disruptive overall, even if it takes longer".
> > However, I do feel that *resizing all the article content to the left,
> and
> > occupying the entire right side third of the screen with a donation
> request
> > that follows me as I scroll *is significantly more than minimally
> > disruptive. Personally, I would request that this design approach not be
> > pursued on that basis.
> >
> > -Liam / Wittylama
> >
> > p.s. Also, on my screen at least, the "x" dismiss button in the top-right
> > is so small that it hides under Chrome's translucent scrollbar
> >
> > [1] that https://meta.wikimedia.org/wiki/Fundraising_principles#
> > Fundraising
> > ___
> > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> > wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/
> > wiki/Wikimedia-l
> > New messages to: Wikimedia-l@lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > 
> >
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Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[Petr Kadlec]

Hi,

On Tue, Nov 14, 2017 at 11:12 PM, Samuel Patton 
wrote:

> If you have thoughts on this design, please share them here. There will be
> more opportunities for you to weigh in if this banner variant looks
> promising enough to keep testing.
>

A slightly different aspect: Why does the banner show in Slovak for me
(English Wikipedia with English as UI language, Accept-Language:
en-US,en;q=0.7,cs;q=0.3) and where do the texts/translations come from? I
tried to find them on TranslateWiki but failed. They do not seem to be at
https://phabricator.wikimedia.org/diffusion/EDOI/browse/master/gateway_common/i18n/interface/en.json
either.

Thanks,
-- [[cs:User:Mormegil | Petr Kadlec]]
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Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[pajz]

>
> This test would run for 1 to 2 hours, and then we'd evaluate results to see
> if it's worth spending any more time on the concept. For now, we're simply
> hiding the banner all together below 920px, as at smaller viewports it
> begins to interfere with site navigation elements.


It is truly an amazing banner, as it might be the first donation banner in
the history of donation banners that actually improve the readability of
our content. Indeed, we have never been closer to line length
recommendations for optimal readability than with this banner.

Patrik


On 15 November 2017 at 01:25, Liam Wyatt  wrote:

> >
> > TL;DR: A short test of a new banner concept will help us decide if it's
> > worth iteration and improvement.
> >
> > Here's a link to the banner:
> > https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_
> > right10=US=1
>
>
> I appreciate that you're trying to innovate, and this requires pushing
> boundaries. I also appreciate that the WMF fundraising principle "minimal
> disruption"[1] is subjective thing - and that the WMF has traditionally
> taken this to mean "be disruptive for the shortest period" rather than "be
> less disruptive overall, even if it takes longer".
> However, I do feel that *resizing all the article content to the left, and
> occupying the entire right side third of the screen with a donation request
> that follows me as I scroll *is significantly more than minimally
> disruptive. Personally, I would request that this design approach not be
> pursued on that basis.
>
> -Liam / Wittylama
>
> p.s. Also, on my screen at least, the "x" dismiss button in the top-right
> is so small that it hides under Chrome's translucent scrollbar
>
> [1] that https://meta.wikimedia.org/wiki/Fundraising_principles#
> Fundraising
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Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[mathieu stumpf guntz]

Well, I'm not skilled in marketing, but maybe being ugly and annoyingly 
large is part of the "pay attention" driving force.


Regarding the format, as said I'm not sikilled in the domain, so my 
opinion surely doesn't worth much. The good old vertical banner is 
definitely simpler, so it might be a better way to catch initial 
attention, then once you clicked you will also have to make all the rest 
of the input, but you are already a bit engaged. On the other hand the 
more complete form say "hey you just fill this few fields, and you are 
done, there are no additional form pages hidden behind the next button". 
But really that just the thought of an ignorant on the matter. :)


Will you publish results of your tests somewhere? Maybe it would be an 
occasion to feed a bit some of our wiki on the topic. Here are some 
related links:


 * https://en.wikiversity.org/wiki/Portal:Marketing
 * https://en.wikibooks.org/wiki/Marketing
 * https://en.wikiversity.org/wiki/School:Business


Le 15/11/2017 à 09:34, Mardetanha a écrit :

both are equally ugly, they should much more smaller, current banner should
1/10 or 1/8th of a page not half of it.

Mardetanha

On Wed, Nov 15, 2017 at 11:28 AM, Ziko van Dijk  wrote:


Hello,
I like it too, actually better than the earlier one. Looks good on the
tablet; can be clicked away (the X seems to be a little fable).
Kind regards,
Ziko


Peter Southwood  schrieb am Mi. 15. Nov.
2017
um 08:16:


The sidebar version is less offensive than the top banner on my

widescreen

desktop. The message and text sizing is also better in the sidebar

version

Cheers,
Peter

-Original Message-
From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
Behalf Of Samuel Patton
Sent: Wednesday, 15 November 2017 12:13 AM
To: Wikimedia Mailing List
Subject: [Wikimedia-l] A fundraising banner we'd like to try in a short
test

Hi all, it's Sam from the online fundraising team. I wanted to give you a
heads up about a desktop banner we'd like to test before the official
launch of our 'Big English' fundraising banner campaign on Tuesday,
November 28.

TL;DR: A short test of a new banner concept will help us decide if it's
worth iteration and improvement.

Here's a link to the banner:

https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_

right10=US=1

This banner would run against our current best desktop large banner;
here's that link:

https://en.wikipedia.org/wiki/Apple?banner=B1718_1101_en6C_

dsk_p1_lg_template=1=US

Undoubtedly, it's an unusual format; that's why we felt it appropriate to
give you a heads up :) We haven't tried a vertical 'banner on the side'

in

recent memory, and it'll be useful to see exactly how this type of

content

performs.

This test would run for 1 to 2 hours, and then we'd evaluate results to
see if it's worth spending any more time on the concept. For now, we're
simply hiding the banner all together below 920px, as at smaller

viewports

it begins to interfere with site navigation elements.

If you have thoughts on this design, please share them here. There will

be

more opportunities for you to weigh in if this banner variant looks
promising enough to keep testing.

Regards and sincere thanks for all you do.

Sam
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Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[Mardetanha]

both are equally ugly, they should much more smaller, current banner should
1/10 or 1/8th of a page not half of it.

Mardetanha

On Wed, Nov 15, 2017 at 11:28 AM, Ziko van Dijk  wrote:

> Hello,
> I like it too, actually better than the earlier one. Looks good on the
> tablet; can be clicked away (the X seems to be a little fable).
> Kind regards,
> Ziko
>
>
> Peter Southwood  schrieb am Mi. 15. Nov.
> 2017
> um 08:16:
>
> > The sidebar version is less offensive than the top banner on my
> widescreen
> > desktop. The message and text sizing is also better in the sidebar
> version
> > Cheers,
> > Peter
> >
> > -Original Message-
> > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> > Behalf Of Samuel Patton
> > Sent: Wednesday, 15 November 2017 12:13 AM
> > To: Wikimedia Mailing List
> > Subject: [Wikimedia-l] A fundraising banner we'd like to try in a short
> > test
> >
> > Hi all, it's Sam from the online fundraising team. I wanted to give you a
> > heads up about a desktop banner we'd like to test before the official
> > launch of our 'Big English' fundraising banner campaign on Tuesday,
> > November 28.
> >
> > TL;DR: A short test of a new banner concept will help us decide if it's
> > worth iteration and improvement.
> >
> > Here's a link to the banner:
> >
> > https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_
> right10=US=1
> >
> > This banner would run against our current best desktop large banner;
> > here's that link:
> >
> > https://en.wikipedia.org/wiki/Apple?banner=B1718_1101_en6C_
> dsk_p1_lg_template=1=US
> >
> > Undoubtedly, it's an unusual format; that's why we felt it appropriate to
> > give you a heads up :) We haven't tried a vertical 'banner on the side'
> in
> > recent memory, and it'll be useful to see exactly how this type of
> content
> > performs.
> >
> > This test would run for 1 to 2 hours, and then we'd evaluate results to
> > see if it's worth spending any more time on the concept. For now, we're
> > simply hiding the banner all together below 920px, as at smaller
> viewports
> > it begins to interfere with site navigation elements.
> >
> > If you have thoughts on this design, please share them here. There will
> be
> > more opportunities for you to weigh in if this banner variant looks
> > promising enough to keep testing.
> >
> > Regards and sincere thanks for all you do.
> >
> > Sam
> > ___
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