Re: is it possible for Ad Group Bid increase and decrease to a specific criteria like gender and age range?

Hi, As described in the previous response, you will need to use the AdGroupCriterionService and set the bidModifier

Re: is it possible for Ad Group Bid increase and decrease to a specific criteria like gender and age range?

This example is for mobile platforms. I tried it and work perfectly. There is example code for adding BiddableAdGroupCriterion to an adgroup: https://github.com/googleads/googleads-php-lib/blob/master/examples/AdWords/v201708/BasicOperations/AddAdGroupDemographicCriteria.php Now my problem is I

Re: is it possible for Ad Group Bid increase and decrease to a specific criteria like gender and age range?

Hi Kendan, As Matt explained, to apply bid adjustments to the age/gender, you can use AdGroupCriterionService and set the bidModifier

Re: is it possible for Ad Group Bid increase and decrease to a specific criteria like gender and age range?

Hi, You can use the bidModifier value in the BiddableAdGroupCriterion service, with the criterion being the demographic you want to target and adjust bids on (gender/age range). There is example code for adding BiddableAdGroupCriterion to an adgroup:

is it possible for Ad Group Bid increase and decrease to a specific criteria like gender and age range?

I have already implemented google adwords API. I am using Google Adwords API PHP library. Things that are possible that I have done: - Get list of Campaigns - Get list of Ad groups in a campaign - Remove a Campaign - Remove a Ad group - Increase or decrease bid on campaign with platform - Get