Re: How to aggregate SearchExactMatchImpressionShare Metric of two Ad Groups?

['Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum]

Hi Muhammad, 

Since your question is about the calculation involved in deriving the 
SearchExactMatchImpressionShare 
,
 
please post the question on the official product forum 
.
 
The experts there are better equipped to answer your question. 

Thanks,
Sreelakshmi, AdWords API Team

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How to aggregate SearchExactMatchImpressionShare Metric of two Ad Groups?

[Muhammad Javed]

I have two AdGroups in a Campaign. Sample data given below:

 

 Ad Group ImpressionsSearchExactMatchImpressionShare 
(EMIS)

 

Ad Group 1   149031.78%

 

Ad Group 2   16 50.00%

 

   -

 

Total: Ad Groups  1506 33.33%

 

 

I am curious to know how actually Google AdWords aggregates 
SearchExactMatchImpressionShare metric (EMIS) for two different Ad Groups 
in one campaign.

 

I went through the Google definitions for "SearchExactMatchImpressionShare 
", but could not produce expected result (EMIS = 33.33%). 

 

I came up with the following formula after reading definition of 
SearchExactMatchImpressionShare on google AdWords forums

 

EMIS = (EMIS-R/EMIS-A)*100

 

R = Received (Impressions from Search Query Performance Report for those 
search queries which match type is exactly "Exact" or "Exact Close 
Variant").

 

A = Available (=(1490/31.78%))

 

The numbers that we receive by calculation does not match with the numbers 
being shown in AdWords UI(33.33%)

 

I am not sure if I am doing anything wrong in calculations. I would really 
appreciate a quick help on this.

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