Re: Demographical report (AgeRanges + Gender)

['Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum]

Hi Ryan,

Thank you for providing details to your concern.

With regard to your concern, I am afraid that there is no report type for 
combined age and gender report. However, as you already mentioned, there are 
report types, which are mentioned below, to get the data at a specific level. 
If you want to get the campaign ID and ad group Id where the specific criterion 
is attached, then you can add the campaign.id and ad_group.id fields to the 
report types that I've mentioned.

age_range_view
gender_view


The data and statistics that will be returned by those report types should be 
equal to the UI that you provided if only one entity (either age and gender) is 
shown there.

Best regards,

Jinky
Google Ads API Team
ref:_00D1U1174p._5004Q1zrcPM:ref

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Re: Demographical report (AgeRanges + Gender)

[Lily Ryan]

Hi,

I don't understand the last reply to this. If this feature is not intended 
behaviour, why is it possible to get age AND gender breakdown in the UI (as 
others have shown in screenshots). Why is there this discrepancy? Is it a 
mistake in the UI that this data is available there? What is meant by 
'intended behaviour'?



On Tuesday, 1 December 2020 at 21:25:44 UTC Google Ads API Forum Advisor 
Prod wrote:

> Hi Theo,
>
> Thank you for reaching out. We have received feedback that this won’t fix 
> as it’s intended behavior. Please consider using the Gender Performance 
> Report 
> 
>  
> and Age Range Performance Report 
> 
>  
> to query the metrics you need. 
>
>
>
> Thanks and regards,
> Xiaoming, Google Ads API Team
>
>  
>
> [image: Google Logo] 
> Xiaoming 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q1zrcPM:ref
>

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Re: Demographical report (AgeRanges + Gender)

[Google Ads API Forum Advisor Prod]

Hi Theo,

Thank you for reaching out. We have received feedback that this won’t fix as 
it’s intended behavior. Please consider using the Gender Performance Report and 
Age Range Performance Report to query the metrics you need.

Thanks and regards,
Xiaoming, Google Ads API Team


Xiaoming
Google Ads API Team
ref:_00D1U1174p._5004Q1zrcPM:ref

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Re: Demographical report (AgeRanges + Gender)

[the...@funnel.io]

Hi, Is there any status update on this feature request? We have a lot of 
customers requesting this.

On Tuesday, May 26, 2020 at 6:24:22 PM UTC+2 adsapiforumadvisor wrote:

> Hi Liu,
>
> Thank you for reaching out. I’m a colleague of Bharani. You could try to 
> use the Gender Performance Report 
> 
>  
> and Age Range Performance Report 
> 
>  
> to query the metrics you need. Age and Gender are currently not available 
> for segmentation use in the APIs. I have submitted a feature request to 
> support segmentation with gender and age in the API. Please keep an eye on 
> our blog  for the announcements 
> and updates on new releases.
>
> Thanks and regards,
> Xiaoming, Google Ads API Team
>
>
> ref:_00D1U1174p._5004Q1zrcPM:ref
>

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RE: Demographical report (AgeRanges + Gender)

[Google Ads API Forum Advisor Prod]

Hi Liu,

Thank you for reaching out. I’m a colleague of Bharani. You could try to use 
the Gender Performance Report and Age Range Performance Report to query the 
metrics you need. Age and Gender are currently not available for segmentation 
use in the APIs. I have submitted a feature request to support segmentation 
with gender and age in the API. Please keep an eye on our blog for the 
announcements and updates on new releases.

Thanks and regards,
Xiaoming, Google Ads API Team
ref:_00D1U1174p._5004Q1zrcPM:ref

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Re: Demographical report (AgeRanges + Gender)

[doggie liu]

Hi Bharani,

We also like to make a request for the feature to breakdown reports by age 
AND gender, please consider supporting this, thanks in advance!

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Re: Demographical report (AgeRanges + Gender)

[sreenu malae]

Hey Bharani,
Is there any update regarding Demographic data.
I would like to get gender and age range data from google ads api. 

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RE: Demographical report (AgeRanges + Gender)

[Google Ads API Forum Advisor Prod]

Hi Piotr,

Thank you for the follow up. The combined demographics feature is not yet 
supported through the API. Please monitor our blog for more updates.

Regards,
Bharani, Google Ads API Team
ref:_00D1U1174p._5001UOEiwX:ref

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Re: Demographical report (AgeRanges + Gender)

['Piotr Zabielski' via AdWords API and Google Ads API Forum]

Hi Bharani,

Just checking if this has been addressed yet?
I am also looking for a way to pull an aggregate report with Age AND Gender 
breakdown through the API.

Thanks,
Piotr

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RE: Demographical report (AgeRanges + Gender)

[Google Ads API Forum Advisor Prod]

Hi Adam,

Unfortunately, it is not possible to combine resources (age_view, 
parental_status_view and gender_view) through the Google Ads API.  We have 
shared the feedback with the team. Please keep an eye on our blog for updates 
on upcoming release.

Thanks,
Bharani, Google Ads API Team
ref:_00D1U1174p._5001UAptDf:ref

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Re: Demographical report (AgeRanges + Gender)

[Adam Smith]

Bharani,

Any update on when this might be included in the new Google Ads API? 

This issue has been up for almost 4 years, surely there's an API method you 
could release that mimics the UI demographic report (Age x Gender x 
Parental Status)

Thanks,

Adam

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RE: Demographical report (AgeRanges + Gender)

[googleadsapi-forumadvisor via AdWords API and Google Ads API Forum]

Hello Pablo and Louis,

That's right. It is not possible to get the combined data for multiple
reports through the API. I have shared your feedback with the team. Please
keep an eye on our blog
 for more
updates.

Thanks,
Bharani, Google Ads API Team

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Re: Demographical report (AgeRanges + Gender)

[pablo]

Hello Bharani,
Just to clarify.
Our problem is not to pull reports from gender_view 
 and 
age_range_view 

 respectively.
What we need is segment the reports by Gender AND Age at the same time. 
Something like a "demographic_view".
This is definitely NOT possible neither through the Adwords API, neither 
the Google Ads API.
But it is possible through the Google Ads UI, which is very frustrating for 
our clients.

Thanks,
Pablo


Em segunda-feira, 15 de abril de 2019 11:26:29 UTC-3, 
googleadsapi-forumadvisor escreveu:
>
> Hi Louis, 
>
> I'm Sreelakshmi's colleague addressing your concern as she is out of 
> office. The age and gender level data is now available through the new 
> Google Ads API using the from gender_view 
> 
>  and age_range_view 
>  
> respectively. 
> It is currently not possible to automate this via API. The automation logic 
> has to be implemented on your end to generate the reports. 
>
> Thanks,
> Bharani, Google Ads API Team
>

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Re: Demographical report (AgeRanges + Gender)

[louis]

Hi Bharani,

Thanks for the quick reply.
I'm still not able to find a way of getting the data at gender x age_range 
level (I'm able to get data at gender OR age_range level but not both at 
the same time).
This feature is available in the UI (see screenshot below).

Best,

Louis



On Monday, 15 April 2019 16:26:29 UTC+2, googleadsapi-forumadvisor wrote:

> Hi Louis, 
>
> I'm Sreelakshmi's colleague addressing your concern as she is out of 
> office. The age and gender level data is now available through the new 
> Google Ads API using the from gender_view 
> 
>  and age_range_view 
>  
> respectively. 
> It is currently not possible to automate this via API. The automation logic 
> has to be implemented on your end to generate the reports. 
>
> Thanks,
> Bharani, Google Ads API Team
>

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RE: Demographical report (AgeRanges + Gender)

[googleadsapi-forumadvisor via AdWords API and Google Ads API Forum]

Hi Louis,

I'm Sreelakshmi's colleague addressing your concern as she is out of
office. The age and gender level data is now available through the new
Google Ads API using the from gender_view
 and
age_range_view
  
respectively.

It is currently not possible to automate this via API. The automation logic
has to be implemented on your end to generate the reports.

Thanks,
Bharani, Google Ads API Team

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Re: Demographical report (AgeRanges + Gender)

[louis]

Hello Sreelakshmi,

We also have the same need/question. We currently export a report directly 
from the UI with data at gender and age level (number of impressions, 
clicks, budget spent etc...) but are not able to find a trick to do this 
through the API to automatize the process. Any idea how to ?

Thanks !

Louis

On Friday, 5 April 2019 21:02:24 UTC+2, pa...@tetris.co wrote:
>
> Hello Sreelakshmi,
>
> It is totally fine that this feature emerges only in the new API.
> As long as we have a way to do that, all good! :)
>
> I am attaching here a print screen of the Google Ads UI. Contrary to what 
> you said, it is indeed possible the break results by Gender AND Age 
> together.
>
> [image: DemographicUI.jpg]
>
>
> Thanks,
> Pablo
>
> Em sexta-feira, 29 de março de 2019 15:28:22 UTC-3, 
> googleadsapi-forumadvisor escreveu:
>>
>> Hi Pablo, 
>>
>> In the Google Ads UI, the stats for demographic criterion like age, 
>> gender etc are available in separate tabs. The same report can be extracted 
>> using the API as well. Currently, it is not possible to aggregate the stats 
>> of age and gender in one single report via UI or the API. As this is a 
>> popular ask, we have let our team know about the request. Unfortunately, I 
>> don't have a definite timeline to comment on. Since the new Google Ads API 
>> was released, it is likely that new features may only get added in that API 
>> and not in the AdWords API. In Google Ads API, you can get the stats 
>>  
>> corresponding to gender and age from gender_view 
>>  
>> and age_range_view 
>>  
>> respectively. You could keep an eye on our blog 
>>  for 
>> announcements of the future releases in the API. 
>>
>> If you were looking to extract a different set of data, could share the 
>> screenshot of that google ads UI view? You can reply privately to author 
>> while sharing the screenshot. 
>>
>> Thanks,
>> Sreelakshmi, Google Ads API Team
>>
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>> a short survey.
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>>
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>> 
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Re: Demographical report (AgeRanges + Gender)

[pablo]

Hello Sreelakshmi,

It is totally fine that this feature emerges only in the new API.
As long as we have a way to do that, all good! :)

I am attaching here a print screen of the Google Ads UI. Contrary to what 
you said, it is indeed possible the break results by Gender AND Age 
together.

[image: DemographicUI.jpg]


Thanks,
Pablo

Em sexta-feira, 29 de março de 2019 15:28:22 UTC-3, 
googleadsapi-forumadvisor escreveu:
>
> Hi Pablo, 
>
> In the Google Ads UI, the stats for demographic criterion like age, gender 
> etc are available in separate tabs. The same report can be extracted using 
> the API as well. Currently, it is not possible to aggregate the stats of 
> age and gender in one single report via UI or the API. As this is a popular 
> ask, we have let our team know about the request. Unfortunately, I don't 
> have a definite timeline to comment on. Since the new Google Ads API was 
> released, it is likely that new features may only get added in that API and 
> not in the AdWords API. In Google Ads API, you can get the stats 
>  
> corresponding to gender and age from gender_view 
>  
> and age_range_view 
>  
> respectively. You could keep an eye on our blog 
>  for 
> announcements of the future releases in the API. 
>
> If you were looking to extract a different set of data, could share the 
> screenshot of that google ads UI view? You can reply privately to author 
> while sharing the screenshot. 
>
> Thanks,
> Sreelakshmi, Google Ads API Team
>
> Was your question answered? Please rate your experience with us by taking 
> a short survey.
> If not -- reply to this email and tell us what else we can do to help.
>
> Take Survey 
> 
>
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> http://googleadsdeveloper.blogspot.com/search/label/adwords_api
> https://developers.google.com/adwords/api/community/
>

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RE: Demographical report (AgeRanges + Gender)

[googleadsapi-forumadvisor via AdWords API and Google Ads API Forum]

Hi Pablo,

In the Google Ads UI, the stats for demographic criterion like age, gender
etc are available in separate tabs. The same report can be extracted using
the API as well. Currently, it is not possible to aggregate the stats of
age and gender in one single report via UI or the API. As this is a popular
ask, we have let our team know about the request. Unfortunately, I don't
have a definite timeline to comment on. Since the new Google Ads API was
released, it is likely that new features may only get added in that API and
not in the AdWords API. In Google Ads API, you can get the stats

corresponding to gender and age from gender_view
 and
age_range_view

respectively. You could keep an eye on our blog
 for
announcements of the future releases in the API.

If you were looking to extract a different set of data, could share the
screenshot of that google ads UI view? You can reply privately to author
while sharing the screenshot.

Thanks,
Sreelakshmi, Google Ads API Team

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Re: Demographical report (AgeRanges + Gender)

[pablo]

Any advance on that?
It is really frustrating that this is available through the Google Ads 
panel and not through the API.
This makes our clients confused.

Pablo

Em quinta-feira, 12 de julho de 2018 16:18:11 UTC-3, Sreelakshmi Sasidharan 
(AdWords API Team) escreveu:
>
> Hello, 
>
> Our team is aware of this feature request. Unfortunately, I cannot comment 
> on the timeline for this to be available. My suggestion is to keep an eye 
> on our blog 
>  for any 
> updates and announcement about the future releases. Thank you for sharing 
> your feedback with us!
>
> Thanks,
> Sreelakshmi, AdWords API Team
>

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Re: Demographical report (AgeRanges + Gender)

['Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API and Google Ads API Forum]

Hello, 

Our team is aware of this feature request. Unfortunately, I cannot comment 
on the timeline for this to be available. My suggestion is to keep an eye 
on our blog  
for any updates and announcement about the future releases. Thank you for 
sharing your feedback with us!

Thanks,
Sreelakshmi, AdWords API Team

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Re: Demographical report (AgeRanges + Gender)

[Ramanan Subramanian]

+1. I second this request. Can you let us know if this feature will be made 
available in the immediate future?

On Wednesday, April 26, 2017 at 12:26:58 AM UTC+10, adamos...@beamly.com 
wrote:
>
> Hi Sreelakshmi,
>
> I understand, thanks for the reply.
> We would be very much interested in such a feature.
> What is the process of requesting it to your team?
>
> Thanks,
> Adamos
>
> On Monday, April 24, 2017 at 3:59:31 PM UTC+1, Sreelakshmi Sasidharan 
> (AdWords API Team) wrote:
>>
>> Hi Adamos, 
>>
>> The metrics and stats will only be available via reports. Since the Age 
>> and Gender fields are not available in one report, it might not be possible 
>> to combine the stats of both. The services can be used to get the targeting 
>> criterion of type AGE_RANGE and GENDER set at a specific campaign/AdGroup 
>> level. Unfortunately, to get the stats segmented based on both Age and 
>> gender as you are looking for might not be possible. 
>>
>> Thanks,
>> Sreelakshmi, AdWords API Team
>>
>

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Re: Demographical report (AgeRanges + Gender)

[adamos . loizou]

Thank you Sreelakshmi

On Tuesday, April 25, 2017 at 7:44:15 PM UTC+1, Sreelakshmi Sasidharan 
(AdWords API Team) wrote:
>
> Hi Adamos 
>
> Thanks for your feedback. I will let the team know about your request. You 
> could follow our blog 
>  for 
> updates and announcements related to the API. 
>
> Thanks,
> Sreelakshmi, AdWords API Team
>

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Re: Demographical report (AgeRanges + Gender)

['Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum]

Hi Adamos 

Thanks for your feedback. I will let the team know about your request. You 
could follow our blog 
 for 
updates and announcements related to the API. 

Thanks,
Sreelakshmi, AdWords API Team

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Re: Demographical report (AgeRanges + Gender)

[adamos . loizou]

Hi Sreelakshmi,

I understand, thanks for the reply.
We would be very much interested in such a feature.
What is the process of requesting it to your team?

Thanks,
Adamos

On Monday, April 24, 2017 at 3:59:31 PM UTC+1, Sreelakshmi Sasidharan 
(AdWords API Team) wrote:
>
> Hi Adamos, 
>
> The metrics and stats will only be available via reports. Since the Age 
> and Gender fields are not available in one report, it might not be possible 
> to combine the stats of both. The services can be used to get the targeting 
> criterion of type AGE_RANGE and GENDER set at a specific campaign/AdGroup 
> level. Unfortunately, to get the stats segmented based on both Age and 
> gender as you are looking for might not be possible. 
>
> Thanks,
> Sreelakshmi, AdWords API Team
>

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Re: Demographical report (AgeRanges + Gender)

['Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum]

Hi Adamos, 

The metrics and stats will only be available via reports. Since the Age and 
Gender fields are not available in one report, it might not be possible to 
combine the stats of both. The services can be used to get the targeting 
criterion of type AGE_RANGE and GENDER set at a specific campaign/AdGroup 
level. Unfortunately, to get the stats segmented based on both Age and 
gender as you are looking for might not be possible. 

Thanks,
Sreelakshmi, AdWords API Team

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Re: Demographical report (AgeRanges + Gender)

[adamos . loizou]

Hi Sreelakshmi,

Thanks for the reply.
I am not quite sure how I can get performance data by using these services.
I tried the services and what I seem to get is the metadata about the 
criteria used for each campaign and/or ad group.

How do I then get the performance data for a combination of criteria (i.e. *Age 
Range AND Gender*)?

Ideally, I would basically like something very similar to the report I get 
from the Age Range Performance Report with this AWQL:

SELECT CampaignId, CampaignName, Date, ExternalCustomerId, 
AdGroupId, AdGroupName, 
Criteria, 
CampaignStatus, VideoViews, Impressions, Cost, 
AverageCpm, AverageCpv, Clicks, ConversionRate, Conversions, 
ConversionValue, CostPerConversion, Ctr, EngagementRate, Engagements, 
VideoQuartile100Rate, VideoQuartile25Rate, VideoQuartile50Rate, 
VideoQuartile75Rate, VideoViewRate, ViewThroughConversions, Device 
FROM AGE_RANGE_PERFORMANCE_REPORT 
DURING 20170424, 20170424

This AWQL provides the desired columns and metrics for each key tuple of 
(*Campaign 
ID,  AdGroup ID, Device combo, Age Range*).
What I would like to achieve is get the same types of metrics/columns but 
add the Gender dimension to the key tuple i.e. (*Campaign ID,  AdGroup ID, 
Device combo, Age Range, Gender*).

How can I achieve that using the services you suggested?

Thanks for your help!
Adamos


On Friday, April 21, 2017 at 7:21:45 PM UTC+1, Sreelakshmi Sasidharan 
(AdWords API Team) wrote:
>
> Hi Adamos,
>
> Unfortunately, this is still not possible via the API. You may have to use 
> the AdGroupCriterionService or CampaignCriterionService as described in the 
> previous post. 
>
> Thanks,
> Sreelakshmi, AdWords API Team
>

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Re: Demographical report (AgeRanges + Gender)

['Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum]

Hi Adamos,

Unfortunately, this is still not possible via the API. You may have to use 
the AdGroupCriterionService or CampaignCriterionService as described in the 
previous post. 

Thanks,
Sreelakshmi, AdWords API Team

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Re: Demographical report (AgeRanges + Gender)

[adamos . loizou]

Hello,

Any chance that the API has evolved since this answer and can provide a 
report with both *Gender and Age Range*?

Thank you,
Adamos

On Wednesday, July 8, 2015 at 6:07:42 PM UTC+3, Umesh Dengale wrote:
>
> Hello,
>
> As you mentioned above the *Gender Performance Report* does not provide 
> AgeRange segmentation and the *Age Range Performance Report *does not 
> provide gender segmentation in the AdWords API.
> There are no other reports which combine the AgeRange and the Gender 
> segmentation. However, you can use the CampaignCriterionService 
> 
>  or 
> the AdGroupCriterionService 
> 
>  and 
> you can filter the data based on Criterion type 
> 
>  (AGE_RANGE, 
> GENDER).
>
> Regards,
> Umesh, AdWords API Team.
>

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Re: Demographical report (AgeRanges + Gender)

[Umesh Dengale]

Hello,

As you mentioned above the *Gender Performance Report* does not provide 
AgeRange segmentation and the *Age Range Performance Report *does not 
provide gender segmentation in the AdWords API.
There are no other reports which combine the AgeRange and the Gender 
segmentation. However, you can use the CampaignCriterionService 
https://developers.google.com/adwords/api/docs/reference/v201506/CampaignCriterionService
 or 
the AdGroupCriterionService 
https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupCriterionService
 and 
you can filter the data based on Criterion type 
https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupCriterionService.Gender#type
 (AGE_RANGE, 
GENDER).

Regards,
Umesh, AdWords API Team.

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