>
>
> 3- The fact that the marginal cost of re-runs is zero (or very
> near) is also
> important. (As a side note, one should probably consider that advertising
> revenues might be higher for new programming; but the question of
> whether a
> new episode of is worth more than a
> re-run of is
Also, a lot of folks don't like to work in the summer.Especially in CA.
Best Regards,
MG
been averse
> to
> >breaking the tradition and producing more original content in the summer
> to
> >capture market share from their rivals?
> >
> >R.J. Lehmann
> >Retail Editor
> >Travel Weekly
> >(201) 902
Didn't some of the newer networks (FOX and UPN) experiment with new episodes
year-round in their early years?
-Original Message-
From: Lehmann, Ray (CTG) <[EMAIL PROTECTED]>
To: '[EMAIL PROTECTED]' <[EMAIL PROTECTED]>
Date: Monday, July 10, 2000 2:07 PM
Subject: Summ
eir summer hiatus.
Which causes me to wonder how it is that the tradition of "summer reruns"
has managed to last so long. Why have the networks apparently been averse to
breaking the tradition and producing more original content in the summer to
capture market share from their rivals?
