RE: [cfaussie] MAD! Melbourne Adobe Developers Meeting March 22, 2012

[Gavin Baumanis]

I'll be there!



-Original Message-
From: cfaussie@googlegroups.com [mailto:cfaussie@googlegroups.com] On Behalf
Of Peter Robertson
Sent: Tuesday, 20 March 2012 18:14
To: cfaussie
Subject: [cfaussie] MAD! Melbourne Adobe Developers Meeting March 22, 2012

A/B Testing with Squabble

by Mark Mandel

You have two designs, one with a blue button, and one with a red
button, and you think that both designs could work on your a feature
of your application. The problem is, how do you know which one is
actually better? Which design is going to convert more users into
giving you their hard earned dollars through your application?

The fact of the matter is, you don't actually know. You can only make
a guestimate based on your experience as a web application developer,
and hope for the best.  Unfortunately, real users can be a fickle
bunch that do unpredictable things, and it can be very hard to track
what the overall effect of all these changes to a site can make.

Squabble is a server side A/B testing framework for ColdFusion that
allows you to test multiple variations of site design and/or
functionality against your real users, in real time, and quantify the
results into statistics that can actually prove which combination of
variations results in your application getting more of the conversions
that you require. This gives you amazing freedom in being able to try
out new things on established sites, as you are able to track what
changes actually effect the behaviour of your real users, and then
continually improve upon them.

Mark Mandel is a full time consultant and lead developer on several
open source projects, most notably ColdSpring, JavaLoader, Transfer
ORM and ColdDoc and has been has been working with ColdFusion for a
number of years, including at his very own dot com back in the late
90's.

Mark can often be found blogging at www.compoundtheory.com, which has
housed his thoughts on ColdFusion, Java and various aspects of
software development for several years.  He can also be found as a
regular poster on ColdFusion mailing lists, causing havoc in the
#coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com.

When he's not too busy writing open source software and consulting he
enjoys spending his extra time training martial arts in a wide variety
of disciplines and reading way too much fantasy literature.


Date: Thursday 22 March 2012
Time: 6:30 PM
Location:
CogState
Level 2
255 Bourke Street
Melbourne, VIC, 3000

A note on the door will provide a number to ring for access.
RSVP: Please reply to this post if you are planning to attend so we
know how many pizzas to order.

As always, many thanks to Dale Fraser and CogState for their
hospitality. We look forward to seeing you all there

Peter Robertson

Co-Manager
Melbourne Adobe Developers

Steve Onnis

Manager
Melbourne Adobe Developers

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Re: [cfaussie] MAD! Melbourne Adobe Developers Meeting March 22, 2012

[Mark Mandel]

I'll be setting traps for Phil around 6:40, so make sure to get in before
then.

Mark

On Thu, Mar 22, 2012 at 10:36 AM, Phil Haeusler wrote:

> sneaking in at about 6:45 or so.  See you then




-- 
E: mark.man...@gmail.com
T: http://www.twitter.com/neurotic
W: www.compoundtheory.com

2 Devs from Down Under Podcast
http://www.2ddu.com/

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Re: [cfaussie] MAD! Melbourne Adobe Developers Meeting March 22, 2012

[Phil Haeusler]

I'll be the person sneaking in at about 6:45 or so.  See you then
Phil

On 20/03/12 6:14 PM, Peter Robertson wrote:

A/B Testing with Squabble

by Mark Mandel

You have two designs, one with a blue button, and one with a red
button, and you think that both designs could work on your a feature
of your application. The problem is, how do you know which one is
actually better? Which design is going to convert more users into
giving you their hard earned dollars through your application?

The fact of the matter is, you don't actually know. You can only make
a guestimate based on your experience as a web application developer,
and hope for the best.  Unfortunately, real users can be a fickle
bunch that do unpredictable things, and it can be very hard to track
what the overall effect of all these changes to a site can make.

Squabble is a server side A/B testing framework for ColdFusion that
allows you to test multiple variations of site design and/or
functionality against your real users, in real time, and quantify the
results into statistics that can actually prove which combination of
variations results in your application getting more of the conversions
that you require. This gives you amazing freedom in being able to try
out new things on established sites, as you are able to track what
changes actually effect the behaviour of your real users, and then
continually improve upon them.

Mark Mandel is a full time consultant and lead developer on several
open source projects, most notably ColdSpring, JavaLoader, Transfer
ORM and ColdDoc and has been has been working with ColdFusion for a
number of years, including at his very own dot com back in the late
90's.

Mark can often be found blogging at www.compoundtheory.com, which has
housed his thoughts on ColdFusion, Java and various aspects of
software development for several years.  He can also be found as a
regular poster on ColdFusion mailing lists, causing havoc in the
#coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com.

When he's not too busy writing open source software and consulting he
enjoys spending his extra time training martial arts in a wide variety
of disciplines and reading way too much fantasy literature.


Date: Thursday 22 March 2012
Time: 6:30 PM
Location:
CogState
Level 2
255 Bourke Street
Melbourne, VIC, 3000

A note on the door will provide a number to ring for access.
RSVP: Please reply to this post if you are planning to attend so we
know how many pizzas to order.

As always, many thanks to Dale Fraser and CogState for their
hospitality. We look forward to seeing you all there

Peter Robertson

Co-Manager
Melbourne Adobe Developers

Steve Onnis

Manager
Melbourne Adobe Developers



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Re: [cfaussie] MAD! Melbourne Adobe Developers Meeting March 22, 2012

[Mark Mandel]

I'll be there too ;o)

Oh - and bring something that is Internet connected - there is some online
interaction involved in the presentation :)

Mark

On Thu, Mar 22, 2012 at 8:49 AM, Paul Kukiel  wrote:

> I'll be there along with Alex G, Alex K, Jack and Bill.
>
> Paul.
>
>
> On Tue, Mar 20, 2012 at 6:14 PM, Peter Robertson <
> peter.r.robert...@gmail.com> wrote:
>
>> A/B Testing with Squabble
>>
>> by Mark Mandel
>>
>> You have two designs, one with a blue button, and one with a red
>> button, and you think that both designs could work on your a feature
>> of your application. The problem is, how do you know which one is
>> actually better? Which design is going to convert more users into
>> giving you their hard earned dollars through your application?
>>
>> The fact of the matter is, you don't actually know. You can only make
>> a guestimate based on your experience as a web application developer,
>> and hope for the best.  Unfortunately, real users can be a fickle
>> bunch that do unpredictable things, and it can be very hard to track
>> what the overall effect of all these changes to a site can make.
>>
>> Squabble is a server side A/B testing framework for ColdFusion that
>> allows you to test multiple variations of site design and/or
>> functionality against your real users, in real time, and quantify the
>> results into statistics that can actually prove which combination of
>> variations results in your application getting more of the conversions
>> that you require. This gives you amazing freedom in being able to try
>> out new things on established sites, as you are able to track what
>> changes actually effect the behaviour of your real users, and then
>> continually improve upon them.
>>
>> Mark Mandel is a full time consultant and lead developer on several
>> open source projects, most notably ColdSpring, JavaLoader, Transfer
>> ORM and ColdDoc and has been has been working with ColdFusion for a
>> number of years, including at his very own dot com back in the late
>> 90's.
>>
>> Mark can often be found blogging at www.compoundtheory.com, which has
>> housed his thoughts on ColdFusion, Java and various aspects of
>> software development for several years.  He can also be found as a
>> regular poster on ColdFusion mailing lists, causing havoc in the
>> #coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com.
>>
>> When he's not too busy writing open source software and consulting he
>> enjoys spending his extra time training martial arts in a wide variety
>> of disciplines and reading way too much fantasy literature.
>>
>>
>> Date: Thursday 22 March 2012
>> Time: 6:30 PM
>> Location:
>> CogState
>> Level 2
>> 255 Bourke Street
>> Melbourne, VIC, 3000
>>
>> A note on the door will provide a number to ring for access.
>> RSVP: Please reply to this post if you are planning to attend so we
>> know how many pizzas to order.
>>
>> As always, many thanks to Dale Fraser and CogState for their
>> hospitality. We look forward to seeing you all there
>>
>> Peter Robertson
>>
>> Co-Manager
>> Melbourne Adobe Developers
>>
>> Steve Onnis
>>
>> Manager
>> Melbourne Adobe Developers
>>
>> --
>> You received this message because you are subscribed to the Google Groups
>> "cfaussie" group.
>> To post to this group, send email to cfaussie@googlegroups.com.
>> To unsubscribe from this group, send email to
>> cfaussie+unsubscribe@​googlegroups.com
>> .
>> For more options, visit this group at
>> http://groups.google.com/​group/cfaussie?hl=en
>> .
>>
>>
>
>
> --
> Paul Kukiel
>
>  --
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>



-- 
E: mark.man...@gmail.com
T: http://www.twitter.com/neurotic
W: www.compoundtheory.com

2 Devs from Down Under Podcast
http://www.2ddu.com/

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Re: [cfaussie] MAD! Melbourne Adobe Developers Meeting March 22, 2012

[Paul Kukiel]

I'll be there along with Alex G, Alex K, Jack and Bill.

Paul.

On Tue, Mar 20, 2012 at 6:14 PM, Peter Robertson <
peter.r.robert...@gmail.com> wrote:

> A/B Testing with Squabble
>
> by Mark Mandel
>
> You have two designs, one with a blue button, and one with a red
> button, and you think that both designs could work on your a feature
> of your application. The problem is, how do you know which one is
> actually better? Which design is going to convert more users into
> giving you their hard earned dollars through your application?
>
> The fact of the matter is, you don't actually know. You can only make
> a guestimate based on your experience as a web application developer,
> and hope for the best.  Unfortunately, real users can be a fickle
> bunch that do unpredictable things, and it can be very hard to track
> what the overall effect of all these changes to a site can make.
>
> Squabble is a server side A/B testing framework for ColdFusion that
> allows you to test multiple variations of site design and/or
> functionality against your real users, in real time, and quantify the
> results into statistics that can actually prove which combination of
> variations results in your application getting more of the conversions
> that you require. This gives you amazing freedom in being able to try
> out new things on established sites, as you are able to track what
> changes actually effect the behaviour of your real users, and then
> continually improve upon them.
>
> Mark Mandel is a full time consultant and lead developer on several
> open source projects, most notably ColdSpring, JavaLoader, Transfer
> ORM and ColdDoc and has been has been working with ColdFusion for a
> number of years, including at his very own dot com back in the late
> 90's.
>
> Mark can often be found blogging at www.compoundtheory.com, which has
> housed his thoughts on ColdFusion, Java and various aspects of
> software development for several years.  He can also be found as a
> regular poster on ColdFusion mailing lists, causing havoc in the
> #coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com.
>
> When he's not too busy writing open source software and consulting he
> enjoys spending his extra time training martial arts in a wide variety
> of disciplines and reading way too much fantasy literature.
>
>
> Date: Thursday 22 March 2012
> Time: 6:30 PM
> Location:
> CogState
> Level 2
> 255 Bourke Street
> Melbourne, VIC, 3000
>
> A note on the door will provide a number to ring for access.
> RSVP: Please reply to this post if you are planning to attend so we
> know how many pizzas to order.
>
> As always, many thanks to Dale Fraser and CogState for their
> hospitality. We look forward to seeing you all there
>
> Peter Robertson
>
> Co-Manager
> Melbourne Adobe Developers
>
> Steve Onnis
>
> Manager
> Melbourne Adobe Developers
>
> --
> You received this message because you are subscribed to the Google Groups
> "cfaussie" group.
> To post to this group, send email to cfaussie@googlegroups.com.
> To unsubscribe from this group, send email to
> cfaussie+unsubscr...@googlegroups.com.
> For more options, visit this group at
> http://groups.google.com/group/cfaussie?hl=en.
>
>


-- 
Paul Kukiel

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[cfaussie] MAD! Melbourne Adobe Developers Meeting March 22, 2012

[Peter Robertson]

A/B Testing with Squabble

by Mark Mandel

You have two designs, one with a blue button, and one with a red
button, and you think that both designs could work on your a feature
of your application. The problem is, how do you know which one is
actually better? Which design is going to convert more users into
giving you their hard earned dollars through your application?

The fact of the matter is, you don't actually know. You can only make
a guestimate based on your experience as a web application developer,
and hope for the best.  Unfortunately, real users can be a fickle
bunch that do unpredictable things, and it can be very hard to track
what the overall effect of all these changes to a site can make.

Squabble is a server side A/B testing framework for ColdFusion that
allows you to test multiple variations of site design and/or
functionality against your real users, in real time, and quantify the
results into statistics that can actually prove which combination of
variations results in your application getting more of the conversions
that you require. This gives you amazing freedom in being able to try
out new things on established sites, as you are able to track what
changes actually effect the behaviour of your real users, and then
continually improve upon them.

Mark Mandel is a full time consultant and lead developer on several
open source projects, most notably ColdSpring, JavaLoader, Transfer
ORM and ColdDoc and has been has been working with ColdFusion for a
number of years, including at his very own dot com back in the late
90's.

Mark can often be found blogging at www.compoundtheory.com, which has
housed his thoughts on ColdFusion, Java and various aspects of
software development for several years.  He can also be found as a
regular poster on ColdFusion mailing lists, causing havoc in the
#coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com.

When he's not too busy writing open source software and consulting he
enjoys spending his extra time training martial arts in a wide variety
of disciplines and reading way too much fantasy literature.


Date: Thursday 22 March 2012
Time: 6:30 PM
Location:
CogState
Level 2
255 Bourke Street
Melbourne, VIC, 3000

A note on the door will provide a number to ring for access.
RSVP: Please reply to this post if you are planning to attend so we
know how many pizzas to order.

As always, many thanks to Dale Fraser and CogState for their
hospitality. We look forward to seeing you all there

Peter Robertson

Co-Manager
Melbourne Adobe Developers

Steve Onnis

Manager
Melbourne Adobe Developers

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