A/B Testing with Squabble by Mark Mandel
You have two designs, one with a blue button, and one with a red button, and you think that both designs could work on your a feature of your application. The problem is, how do you know which one is actually better? Which design is going to convert more users into giving you their hard earned dollars through your application? The fact of the matter is, you don't actually know. You can only make a guestimate based on your experience as a web application developer, and hope for the best. Unfortunately, real users can be a fickle bunch that do unpredictable things, and it can be very hard to track what the overall effect of all these changes to a site can make. Squabble is a server side A/B testing framework for ColdFusion that allows you to test multiple variations of site design and/or functionality against your real users, in real time, and quantify the results into statistics that can actually prove which combination of variations results in your application getting more of the conversions that you require. This gives you amazing freedom in being able to try out new things on established sites, as you are able to track what changes actually effect the behaviour of your real users, and then continually improve upon them. Mark Mandel is a full time consultant and lead developer on several open source projects, most notably ColdSpring, JavaLoader, Transfer ORM and ColdDoc and has been has been working with ColdFusion for a number of years, including at his very own dot com back in the late 90's. Mark can often be found blogging at www.compoundtheory.com, which has housed his thoughts on ColdFusion, Java and various aspects of software development for several years. He can also be found as a regular poster on ColdFusion mailing lists, causing havoc in the #coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com. When he's not too busy writing open source software and consulting he enjoys spending his extra time training martial arts in a wide variety of disciplines and reading way too much fantasy literature. Date: Thursday 22 March 2012 Time: 6:30 PM Location: CogState Level 2 255 Bourke Street Melbourne, VIC, 3000 A note on the door will provide a number to ring for access. RSVP: Please reply to this post if you are planning to attend so we know how many pizzas to order. As always, many thanks to Dale Fraser and CogState for their hospitality. We look forward to seeing you all there Peter Robertson Co-Manager Melbourne Adobe Developers Steve Onnis Manager Melbourne Adobe Developers -- You received this message because you are subscribed to the Google Groups "cfaussie" group. To post to this group, send email to cfaussie@googlegroups.com. To unsubscribe from this group, send email to cfaussie+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/cfaussie?hl=en.
