[Coworking] Re: Just opened coworking space in Ypsilanti, Michigan...what do you think?

[Kyle Thibaut]

Thanks for the feedback. Any luck on your ad campaign?

As an update, I've pretty much stopped on Facebook and focused it all on 
Google. It does much better. I wrote 10 different campaigns and multiple ad 
groups to test what works. 

We are still trying to see what works to get more people interested. I 
think we still need more photos and video to get people excited when 
checking out the site. 

I've redone the site again and added many improvements. I'd love to see 
what y'all think. www.goworkcowork.com 




On Wednesday, June 14, 2017 at 8:30:26 AM UTC-7, Craig Baute - Creative 
Density Coworking wrote:
>
> Hey Kyle,
>
> I love to see Michigan coworking spaces open up. Congrats man.
>
> In regards to your comment about what works and doesn't work on Facebook I 
> have a new project launching this week to address this issue.
>
> We are launching a new long-term Facebook ad campaign for independent 
> coworking spaces that is crowdfunded. We will be testing out different 
> strategies for a specific location each month and share the data with 
> everyone that helps fund it. This will give us independent coworking spaces 
> data with over 150,000 ad impressions. If people chip in $50 they will get 
> all the data. Every $1000 we raise extends the campaign a month.
>
> This will finally answer the questions on which demographics responds to 
> ads, what type of ads people click on, and how to build a cost effective ad 
> strategy so we can confidently spend our marketing dollars.
>
> I'll post a link in this group when it launches later this week.
>
> Also, I repeat Alex's advice of adding more photos of people on your 
> website. You are in an important part where you are building the community 
> and you want to attract people that are attracted to working with people.
>
>

-- 
You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

[Coworking] Re: Just opened coworking space in Ypsilanti, Michigan...what do you think?

[Craig Baute - Creative Density Coworking]

Hey Kyle,

I love to see Michigan coworking spaces open up. Congrats man.

In regards to your comment about what works and doesn't work on Facebook I 
have a new project launching this week to address this issue.

We are launching a new long-term Facebook ad campaign for independent 
coworking spaces that is crowdfunded. We will be testing out different 
strategies for a specific location each month and share the data with 
everyone that helps fund it. This will give us independent coworking spaces 
data with over 150,000 ad impressions. If people chip in $50 they will get 
all the data. Every $1000 we raise extends the campaign a month.

This will finally answer the questions on which demographics responds to 
ads, what type of ads people click on, and how to build a cost effective ad 
strategy so we can confidently spend our marketing dollars.

I'll post a link in this group when it launches later this week.

Also, I repeat Alex's advice of adding more photos of people on your 
website. You are in an important part where you are building the community 
and you want to attract people that are attracted to working with people.

-- 
You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

Re: [Coworking] Re: Just opened coworking space in Ypsilanti, Michigan...what do you think?

[Kyle Thibaut]

thanks for all the advice!

I've added some good photos, per all your recommendations! 

Next step is to really get some good content going on out there, both on 
blog and social. 

On Saturday, May 20, 2017 at 6:52:14 AM UTC-7, Alex Hillman wrote:
>
> On the topic of photos!
>
> One of the BIGGEST mistakes I see in people promoting coworking is using 
> photos of empty rooms, empty desks, empty chairs.
>
> Not much "collaborative" about an empty space, is there? Most people 
> already have access to an empty desk - and even if they don't, an empty 
> desk is a commodity offering. Show what you've really got:
>
> Show people. Show interaction. Show life. Show people getting shit done. 
> Show people helping each other. Show all of the things that make coworking 
> a improvement over working alone.
>
> My three rules (and a few tricks for getting great photos) are outlined 
> here: 
> https://dangerouslyawesome.com/2014/06/whats-wrong-with-this-picture-dos-and-donts-for-photos-of-coworking/
>
> And these days I've really been encouraging people to use Instagram more 
> for this stuff! It's amazing for sharing those moments that make people 
> sitting at home or in cafes go "that's where I want to be."
>
> -Alex
>
> -Alex
>
>
> On May 20, 2017, 8:55 AM -0400, whers...@wunsystems.com , 
> wrote:
>
> Hi Kyle, first, congrats on your new space. I would agree with Steve that 
> posting pictures is very important. I held a webinar a couple months back 
> and we invited one of our partners who is an expert in Google analytics. 
> One of the points he mentioned was about posting pictures. If you want to 
> learn more, I am happy to make an intro for you. 
>
>
> On Tuesday, May 16, 2017 at 11:02:58 PM UTC+1, steve suard wrote: 
>>
>> Hi Kyle and congrat on your grand opening of your coworking space. 
>> Me too I'm in the same situation as you are. I'm ready at 80% with the 
>> space (today installation of air conditions...) and will open in mid August.
>>
>> I will plan visit and pre-enroll in June-July and opening only in mid-Aug 
>> as I'm taking my last vacation trip to Hawaii as an employee (still at this 
>> time I'm writing) in July (my company free trip), then will be back for the 
>> opening and as an entrepreneur (quit job).
>>
>> I'ts been 2 months since I've started.
>>
>> I'm also interested as well as Kyle for marketing solutions from 
>> experience coworking managers here.
>>
>> I don't plan to do Facebook ads as it is too wide for my local area. I 
>> want to really focus or target local independant entrepreneurs.
>> I will contact local universities and share my space so students that 
>> start a new career as an entrepreneur can join my coworking place.
>>
>> I plan to advertise on online classified ads, have a meetup event or 
>> contact local meetup groups.
>>
>> I think you really must focus on your target clients. Coworking is a 
>> niche market. Can be mom at home, freelancers...
>>
>> It's weird because I've been years in marketing and advertising (my main 
>> job) for companies and for myself I have no clues on how to do marketing 
>> for coworking! Simply incredible! Might come with ideas but need your help 
>> and advices.
>>
>> Kyle I've visit your site and FB page and I suggest you add pictures of 
>> your coworking spaces, desk... so people have an idea where they will work. 
>> It's like selling in real estate, the more nice pictures you have the more 
>> they will be interested.
>>
>>
>>
>>
>>
>>
>>
>> On Tuesday, May 16, 2017 at 10:25:07 AM UTC-10, Kyle Thibaut wrote: 
>>>
>>> Hi Everyone, 
>>>
>>> First wanted to thank everyone who participates here as you have helped 
>>> us tremendously while working on our plans to open GoWork. 
>>>
>>> Check us out at www.goworkcowork.com. If you have any feedback on the 
>>> site, we would love it. 
>>>
>>> So far we are just getting started but have run both Adwords and 
>>> Facebook ads to get some awareness going. We've been setting up tours and 
>>> getting people interested. If anyone has had good luck marketing on FB or 
>>> Google, we'd love to discuss what works and what doesn't. Diving into both 
>>> opening a business while marketing it has been challenging but a ton of fun 
>>> as well. 
>>>
>>> We'll keep you updated on how we're doing and any good ideas that come 
>>> from our operation. 
>>>
>>> Best,
>>> Kyle
>>>
>>> --
> You received this message because you are subscribed to the Google Groups 
> "Coworking" group.
> To unsubscribe from this group and stop receiving emails from it, send an 
> email to coworking+...@googlegroups.com .
> For more options, visit https://groups.google.com/d/optout.
>
>

-- 
You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

Re: [Coworking] Re: Just opened coworking space in Ypsilanti, Michigan...what do you think?

[Alex Hillman]

On the topic of photos!

One of the BIGGEST mistakes I see in people promoting coworking is using photos 
of empty rooms, empty desks, empty chairs.

Not much "collaborative" about an empty space, is there? Most people already 
have access to an empty desk - and even if they don't, an empty desk is a 
commodity offering. Show what you've really got:

Show people. Show interaction. Show life. Show people getting shit done. Show 
people helping each other. Show all of the things that make coworking a 
improvement over working alone.

My three rules (and a few tricks for getting great photos) are outlined here: 
https://dangerouslyawesome.com/2014/06/whats-wrong-with-this-picture-dos-and-donts-for-photos-of-coworking/

And these days I've really been encouraging people to use Instagram more for 
this stuff! It's amazing for sharing those moments that make people sitting at 
home or in cafes go "that's where I want to be."

-Alex

-Alex

On May 20, 2017, 8:55 AM -0400, whersow...@wunsystems.com, wrote:
>
> Hi Kyle, first, congrats on your new space. I would agree with Steve that 
> posting pictures is very important. I held a webinar a couple months back and 
> we invited one of our partners who is an expert in Google analytics. One of 
> the points he mentioned was about posting pictures. If you want to learn 
> more, I am happy to make an intro for you.
>
>
>
>
>
> On Tuesday, May 16, 2017 at 11:02:58 PM UTC+1, steve suard wrote:
> > Hi Kyle and congrat on your grand opening of your coworking space.
> > Me too I'm in the same situation as you are. I'm ready at 80% with the 
> > space (today installation of air conditions...) and will open in mid August.
> >
> > I will plan visit and pre-enroll in June-July and opening only in mid-Aug 
> > as I'm taking my last vacation trip to Hawaii as an employee (still at this 
> > time I'm writing) in July (my company free trip), then will be back for the 
> > opening and as an entrepreneur (quit job).
> >
> > I'ts been 2 months since I've started.
> >
> > I'm also interested as well as Kyle for marketing solutions from experience 
> > coworking managers here.
> >
> > I don't plan to do Facebook ads as it is too wide for my local area. I want 
> > to really focus or target local independant entrepreneurs.
> > I will contact local universities and share my space so students that start 
> > a new career as an entrepreneur can join my coworking place.
> >
> > I plan to advertise on online classified ads, have a meetup event or 
> > contact local meetup groups.
> >
> > I think you really must focus on your target clients. Coworking is a niche 
> > market. Can be mom at home, freelancers...
> >
> > It's weird because I've been years in marketing and advertising (my main 
> > job) for companies and for myself I have no clues on how to do marketing 
> > for coworking! Simply incredible! Might come with ideas but need your help 
> > and advices.
> >
> > Kyle I've visit your site and FB page and I suggest you add pictures of 
> > your coworking spaces, desk... so people have an idea where they will work. 
> > It's like selling in real estate, the more nice pictures you have the more 
> > they will be interested.
> >
> >
> >
> >
> >
> >
> >
> > On Tuesday, May 16, 2017 at 10:25:07 AM UTC-10, Kyle Thibaut wrote:
> > > Hi Everyone,
> > >
> > > First wanted to thank everyone who participates here as you have helped 
> > > us tremendously while working on our plans to open GoWork.
> > >
> > > Check us out at www.goworkcowork.com (http://www.goworkcowork.com). If 
> > > you have any feedback on the site, we would love it.
> > >
> > > So far we are just getting started but have run both Adwords and Facebook 
> > > ads to get some awareness going. We've been setting up tours and getting 
> > > people interested. If anyone has had good luck marketing on FB or Google, 
> > > we'd love to discuss what works and what doesn't. Diving into both 
> > > opening a business while marketing it has been challenging but a ton of 
> > > fun as well.
> > >
> > > We'll keep you updated on how we're doing and any good ideas that come 
> > > from our operation.
> > >
> > > Best,
> > > Kyle
> > >
>
>
>
> --
> You received this message because you are subscribed to the Google Groups 
> "Coworking" group.
> To unsubscribe from this group and stop receiving emails from it, send an 
> email to coworking+unsubscr...@googlegroups.com 
> (mailto:coworking+unsubscr...@googlegroups.com).
> For more options, visit https://groups.google.com/d/optout.

-- 
You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

[Coworking] Re: Just opened coworking space in Ypsilanti, Michigan...what do you think?

[whersowitz]

 

Hi Kyle, first, congrats on your new space. I would agree with Steve that 
posting pictures is very important. I held a webinar a couple months back 
and we invited one of our partners who is an expert in Google analytics. 
One of the points he mentioned was about posting pictures. If you want to 
learn more, I am happy to make an intro for you. 


On Tuesday, May 16, 2017 at 11:02:58 PM UTC+1, steve suard wrote:
>
> Hi Kyle and congrat on your grand opening of your coworking space.
> Me too I'm in the same situation as you are. I'm ready at 80% with the 
> space (today installation of air conditions...) and will open in mid August.
>
> I will plan visit and pre-enroll in June-July and opening only in mid-Aug 
> as I'm taking my last vacation trip to Hawaii as an employee (still at this 
> time I'm writing) in July (my company free trip), then will be back for the 
> opening and as an entrepreneur (quit job).
>
> I'ts been 2 months since I've started.
>
> I'm also interested as well as Kyle for marketing solutions from 
> experience coworking managers here.
>
> I don't plan to do Facebook ads as it is too wide for my local area. I 
> want to really focus or target local independant entrepreneurs.
> I will contact local universities and share my space so students that 
> start a new career as an entrepreneur can join my coworking place.
>
> I plan to advertise on online classified ads, have a meetup event or 
> contact local meetup groups.
>
> I think you really must focus on your target clients. Coworking is a niche 
> market. Can be mom at home, freelancers...
>
> It's weird because I've been years in marketing and advertising (my main 
> job) for companies and for myself I have no clues on how to do marketing 
> for coworking! Simply incredible! Might come with ideas but need your help 
> and advices.
>
> Kyle I've visit your site and FB page and I suggest you add pictures of 
> your coworking spaces, desk... so people have an idea where they will work. 
> It's like selling in real estate, the more nice pictures you have the more 
> they will be interested.
>
>
>
>
>
>
>
> On Tuesday, May 16, 2017 at 10:25:07 AM UTC-10, Kyle Thibaut wrote:
>>
>> Hi Everyone,
>>
>> First wanted to thank everyone who participates here as you have helped 
>> us tremendously while working on our plans to open GoWork. 
>>
>> Check us out at www.goworkcowork.com. If you have any feedback on the 
>> site, we would love it. 
>>
>> So far we are just getting started but have run both Adwords and Facebook 
>> ads to get some awareness going. We've been setting up tours and getting 
>> people interested. If anyone has had good luck marketing on FB or Google, 
>> we'd love to discuss what works and what doesn't. Diving into both opening 
>> a business while marketing it has been challenging but a ton of fun as 
>> well. 
>>
>> We'll keep you updated on how we're doing and any good ideas that come 
>> from our operation. 
>>
>> Best,
>> Kyle
>>
>>

-- 
You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

[Coworking] Re: Just opened coworking space in Ypsilanti, Michigan...what do you think?

[steve suard]

Hi Kyle and congrat on your grand opening of your coworking space.
Me too I'm in the same situation as you are. I'm ready at 80% with the 
space (today installation of air conditions...) and will open in mid August.

I will plan visit and pre-enroll in June-July and opening only in mid-Aug 
as I'm taking my last vacation trip to Hawaii as an employee (still at this 
time I'm writing) in July (my company free trip), then will be back for the 
opening and as an entrepreneur (quit job).

I'ts been 2 months since I've started.

I'm also interested as well as Kyle for marketing solutions from experience 
coworking managers here.

I don't plan to do Facebook ads as it is too wide for my local area. I want 
to really focus or target local independant entrepreneurs.
I will contact local universities and share my space so students that start 
a new career as an entrepreneur can join my coworking place.

I plan to advertise on online classified ads, have a meetup event or 
contact local meetup groups.

I think you really must focus on your target clients. Coworking is a niche 
market. Can be mom at home, freelancers...

It's weird because I've been years in marketing and advertising (my main 
job) for companies and for myself I have no clues on how to do marketing 
for coworking! Simply incredible! Might come with ideas but need your help 
and advices.

Kyle I've visit your site and FB page and I suggest you add pictures of 
your coworking spaces, desk... so people have an idea where they will work. 
It's like selling in real estate, the more nice pictures you have the more 
they will be interested.







On Tuesday, May 16, 2017 at 10:25:07 AM UTC-10, Kyle Thibaut wrote:
>
> Hi Everyone,
>
> First wanted to thank everyone who participates here as you have helped us 
> tremendously while working on our plans to open GoWork. 
>
> Check us out at www.goworkcowork.com. If you have any feedback on the 
> site, we would love it. 
>
> So far we are just getting started but have run both Adwords and Facebook 
> ads to get some awareness going. We've been setting up tours and getting 
> people interested. If anyone has had good luck marketing on FB or Google, 
> we'd love to discuss what works and what doesn't. Diving into both opening 
> a business while marketing it has been challenging but a ton of fun as 
> well. 
>
> We'll keep you updated on how we're doing and any good ideas that come 
> from our operation. 
>
> Best,
> Kyle
>
>

-- 
You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

[Coworking] Re: Just opened coworking space in Ypsilanti, Michigan...what do you think?

[Angel Kwiatkowski]

Hooray! I have a free website checklist you can use to self-audit your 
site. 
http://coherecommunity.com/shop/coworking-website-checklist

Angel

On Tuesday, May 16, 2017 at 2:25:07 PM UTC-6, Kyle Thibaut wrote:
>
> Hi Everyone,
>
> First wanted to thank everyone who participates here as you have helped us 
> tremendously while working on our plans to open GoWork. 
>
> Check us out at www.goworkcowork.com. If you have any feedback on the 
> site, we would love it. 
>
> So far we are just getting started but have run both Adwords and Facebook 
> ads to get some awareness going. We've been setting up tours and getting 
> people interested. If anyone has had good luck marketing on FB or Google, 
> we'd love to discuss what works and what doesn't. Diving into both opening 
> a business while marketing it has been challenging but a ton of fun as 
> well. 
>
> We'll keep you updated on how we're doing and any good ideas that come 
> from our operation. 
>
> Best,
> Kyle
>
>

-- 
You received this message because you are subscribed to the Google Groups 
"Coworking" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to coworking+unsubscr...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.