How do I mount mmc card so that a non-root user has write access?

[Lawrence Galka]

I am running debian wheezy with the lxde desktop environment.  When I
insert a mmc card,  it gets detected as /dev/mmcblk0p1 and mounted in
/media/<blah>.  Unfortunately, the /media/<blah> directory is owned by root
and other users do not have write permission. When I try to copy files to
this card it throws a permissions error. How do I configure the system to
allow a non-root user to insert a mmc card and obtain write access to the
mmc?