Maybe you're already aware of it, but since it hasn't been
mentioned, Dan Brown's book Communicating Design has a good
chapter on competitive analysis documentation. Like the rest of his
book, he talks about a layered approach to the documentation, as well
as presentation and context for it.
To
Hi Toby,
I prefer Webnographer http://www.webnographer.com/ for website UI
competitive analysis, but than I am also Founder of
FeraLabshttp://www.feralabs.com/,
who have built Webnographer (a remote usability testing tool).
Of course, I would expect you to promote your own product too :)
I am
If usability is the differentiating factor between the competitors,
then a heuristic assessment would be useful. However, in many cases
usability issues are table stakes that should be optimized apart from
what the competition is doing. For a competitive analysis I suggest
starting with the manner
I've been tasked with documenting how one of my company's user
interfaces compares with our top three competitors, as a way of
understanding where we excel, where we need improvement, and where we
are roughly equal. The business goal is to more fully understand the
UI conventions used by these
] On Behalf Of
Willl Hacker
Sent: 17 August 2009 8:25 AM
To: disc...@ixda.org
Subject: [IxDA Discuss] Website UI competitive analysis
...
Welcome to the Interaction Design Association (IxDA)!
To post to this list ... disc
Will,
I realize you are being asked for an expert heuristic review, but
thought you might be interested in an approach we took on our team.
We did in-house usability tests comparing our site to our top 7
competitors. From these results, we were able to put together a SWOT
(strength,
There are a couple of frameworks that can get you started... by the way this
is often referred to as market research (different than marketing research)
or competitive analysis. If you search/look for references towards SWOT
(strengths, weaknesses, opportunities and threats) or Porter's five
Hi Will,
We've been asked to do similar things for clients over the years.
Most recently we used Loop11 (www.loop11.com) to run some online,
unmoderated user tests across our clients' website and then three
competitor websites.
This approach might not provide all of the inforamtion you've been
