Re: [EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-25 Thread Martin WINLOW via EV
Sure, but what is crazy about this situation is that people *want* to buy the blessed thing, the reviews are all very good and the engineering faultless (apparently) and here is this chap Sergio Marchionne saying basically that he can't be bothered to work out a way to make money selling the

Re: [EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-25 Thread Michael Ross via EV
For sure the economies of scale are not there yet. If you are a buyer of shares in companies - the prospect of profits is the main thing - or really even better (if you are an RD driven company) - the prospects of high free cash flow. On Fri, May 23, 2014 at 11:25 AM, Mark Abramowitz via EV

Re: [EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-24 Thread Ben Apollonio via EV
I think you're missing my point. I understand it's not free. But if you were to apply Fiat's accounting to other situations, nobody should ever launch a new product or start a company because it's guaranteed to sell at a loss for the first few months/years after it hits production, regardless

Re: [EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-24 Thread Michael Ross via EV
My point is, and I am able to evaluate this having had a fairly close vantage point, no car can be made profitable without sufficient volume. And it is very easy to make a car that has almost no profit associated with it - ask GM. This is a compliance car - that means it is not going to carry

[EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-23 Thread brucedp5 via EV
http://autos.aol.com/article/fiat-chryler-ceo-please-dont-buy-the-fiat-500e/ Fiat-Chryler CEO: Please Don't Buy The Fiat 500e May 21, 2014 [image http://o.aolcdn.com/hss/storage/midas/28007ffd7f2a724d2fc78386e2d1dac0/200147006/01-2013-fiat-500-turbo-review.jpg The 500e is costing Fiat $14,000

Re: [EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-23 Thread Mark Abramowitz via EV
It seems way too soon to expect that it would be profitable yet. Sent from my iPhone On May 23, 2014, at 8:10 AM, Zeke Yewdall via EV ev@lists.evdl.org wrote: Does anyone have any idea how Nissan is doing profitwise, on the similarly priced Leaf? They're selling really well around here (I

Re: [EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-23 Thread Ben Apollonio via EV
How exactly is it that Fiat can't produce a teensy car with a tiny battery for less than $46k when small (i.e. lacking economies of scale) upstart Tesla is able to rake in 25% gross margins on a massive, high-performance luxury car with 3x the battery that starts at 70k (which puts the

Re: [EVDL] EVLN: Their CEO sez Don't buy the Fiat 500e EV

2014-05-23 Thread Michael Ross via EV
No, there is no economy of scale with the low numbers they are building. That is a fact. I developed cam and crank sensors for a while. The tooling for a cam sensor with 10 small components in it (I am even counting tiny neo magnets and some discreet electronic components and an IC) will easily