[Evangelism] Re: Article: Is Plone a Good CMS

2009-08-13 Thread Wouter Vanden Hove
Karl Horak wrote:

>"Sandia relies heavily on SharePoint for internal information silos and now
> has an external SP server.  However, Plone is easier to customize for
> project brand identification, goes beyond mere document management, is far
> more usable, has almost unlimited flexibility, and can be ported to our
> international partners without a huge MS price tag."

Don't make people search for an elevator pitch like this.
Such quotes belong in big on the front-page of plone.org 
Every week another one.  "Plone Quote of the week"

Here is mine:
"I just saw your demo of Plone. Now I'm confused: last week I saw a demo
about Sharepoint. Or Plone is really superior to sharepoint in many ways,
or I saw a really bad demo about sharepoint." - Business manager of a very
large Belgian IT-company.


-- 
Greets,
WouterVH


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Re: [Evangelism] Re: Article: Is Plone a Good CMS

2009-08-11 Thread Dylan Jay


I think there's some really good points in there. Some mentioned that  
there was some new marketing collateral being prepared for the website  
at some point but I'm not sure by who or with what input. Anyone know?


On 10/08/2009, at 7:12 PM, Wouter Vanden Hove wrote:


Dylan Jay wrote:

Last conference there was a marketing sprint. Are you going to be  
there?
I'd like to be involved in a marketing sprint where work on  
completing

some of the tasks you outline such as creating comparisons sheets and
gathering testimonials and putting them on plone.org. It would be  
nice

to a concrete set of tasks to achieve before we hit the sprint (how?
anyone?


Task for a plone-marketing theme:

It is very instructive to compare the plone.org website with
for example openerp.com and its community website www.openobject.com

openerp.com is a marketing website that actually tries to convince
people (developers & decision makers) to try out openerp.

Compared to that I don't know what plone.org is.  Really I don't.
It not really geared toward developers,  not for new users, not for
evaluating decision makers.


As a plone developer and consultant I never use plone.org directly
except some deep burried bookmarked pages. I daily visit planet  
plone, trac
and the lists, but I don't use the plone.org website by itself,  
except the

searchbox.

I don't even use plone.org to refer possible clients to.
Because it contains mostly useless information for them (talking  
mainly
about the homepage), it doesn't even look nice. (Nobody I asked  
liked the

new layout of plone.org, *all* feedback was negative)

Instead I refer them to plone.net/case-studies
plone.net has an even worse layout, but it answers some important  
questions

new possible plone-users always have first like  "who is using it".


www.plone.org is not winning any new market-share for Plone.
It rather contributes to loosing market-share.

If you want to introduce Plone into a corporate environment,  
plone.org is

not the way to go.

I really don't want to troll, but I'm saying this mainly because
www.plone.org reminds me of the boiled frog.

Did you know you can actually boil a frog by dropping it into cold  
water and
then by gradually heating the water until it's boiling? The frog  
doesn't
notice it because it's so gradual. but it wil react to sudden  
temperature

changes, if you would drop a frog into very warm water, it'll jump out
directly.

There are so many things wrong on the plone-marketing level,
that I feel that we as the plone-community behave too much like a
soon-to-be-boiled-frog.


small example besides the homepage:
http://plone.org/about is the most important link on the homepage
that you want new people to follow.
If one of the content-editors of a plone-site that I maintain
would create such a dull page: http://plone.org/about
I would probably shoot him.


Andreas Jung created this page
http://zope2.zopyx.de/about-zope-2/six-reasons-for-using-zope/zope-is-secure

Now this page by itself is 1000.000X more powerful to a corporate
decision-maker than the whole of plone.org
That page blows people off their socks,
plone.org just scares people away.




w.



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[Evangelism] Re: Article: Is Plone a Good CMS

2009-08-10 Thread Wouter Vanden Hove
Dylan Jay wrote:

> Last conference there was a marketing sprint. Are you going to be there?
> I'd like to be involved in a marketing sprint where work on completing
> some of the tasks you outline such as creating comparisons sheets and
> gathering testimonials and putting them on plone.org. It would be nice
> to a concrete set of tasks to achieve before we hit the sprint (how?
> anyone? 

Task for a plone-marketing theme:

It is very instructive to compare the plone.org website with 
for example openerp.com and its community website www.openobject.com

openerp.com is a marketing website that actually tries to convince
people (developers & decision makers) to try out openerp.

Compared to that I don't know what plone.org is.  Really I don't.
It not really geared toward developers,  not for new users, not for
evaluating decision makers.


As a plone developer and consultant I never use plone.org directly
except some deep burried bookmarked pages. I daily visit planet plone, trac
and the lists, but I don't use the plone.org website by itself, except the
searchbox.

I don't even use plone.org to refer possible clients to. 
Because it contains mostly useless information for them (talking mainly
about the homepage), it doesn't even look nice. (Nobody I asked liked the
new layout of plone.org, *all* feedback was negative)

Instead I refer them to plone.net/case-studies
plone.net has an even worse layout, but it answers some important questions
new possible plone-users always have first like  "who is using it".


www.plone.org is not winning any new market-share for Plone. 
It rather contributes to loosing market-share.

If you want to introduce Plone into a corporate environment, plone.org is
not the way to go. 

I really don't want to troll, but I'm saying this mainly because
www.plone.org reminds me of the boiled frog.

Did you know you can actually boil a frog by dropping it into cold water and
then by gradually heating the water until it's boiling? The frog doesn't
notice it because it's so gradual. but it wil react to sudden temperature
changes, if you would drop a frog into very warm water, it'll jump out
directly.

There are so many things wrong on the plone-marketing level, 
that I feel that we as the plone-community behave too much like a
soon-to-be-boiled-frog.


small example besides the homepage:
http://plone.org/about is the most important link on the homepage
that you want new people to follow.
 If one of the content-editors of a plone-site that I maintain
would create such a dull page: http://plone.org/about
I would probably shoot him. 


Andreas Jung created this page
http://zope2.zopyx.de/about-zope-2/six-reasons-for-using-zope/zope-is-secure

Now this page by itself is 1000.000X more powerful to a corporate
decision-maker than the whole of plone.org
That page blows people off their socks,  
plone.org just scares people away.




w.



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