Hmm, no responses. Well, I bought the book (not for $75 as advertised on
mbusa.com)...I'll let y'all know if there are any interesting insights into
our collective mentality that feeds the love that never dies (used in an MB
ad once, quite recently actually).
Chris
Christopher McCann
Here is the review:
http://www.mbusa.com/media/downloads/main/features/enduring_passions/Passions_Book_review.pdf
Here it is mentioned on owners-online:
http://www.mbusa.com/features/enduring-passion/index.do
The book is written by a marketing man (same line of work as me) and