Re: Telia is now Arelion

[Joe Provo]

On Fri, Jan 21, 2022 at 02:47:17PM -0600, Mike Hammett wrote:
> I do want to point out that it isn't a mindless name change like
> Xfinity, Spectrum, or Lumen. It's because the company actually split
> off from Telia proper and thus, needed a new name.

And here I thought it was Telia getting back to its spambone roots
[routes?] with a nod to Aleron.

-- 
Posted from my personal account - see X-Disclaimer header.
Joe Provo / Gweep / Earthling 

Re: Telia is now Arelion

[Mike Hammett]

I do want to point out that it isn't a mindless name change like Xfinity, 
Spectrum, or Lumen. It's because the company actually split off from Telia 
proper and thus, needed a new name. 




- 
Mike Hammett 
Intelligent Computing Solutions 
http://www.ics-il.com 

Midwest-IX 
http://www.midwest-ix.com 

- Original Message -

From: "Justin Krejci"  
To: nanog@nanog.org 
Sent: Wednesday, January 19, 2022 11:59:16 AM 
Subject: Telia is now Arelion 



https://www.arelion.com/ 



 

Since all other work is now complete in the world I should have plenty of time 
to update documentation, billing, labels, port names, route-maps, contact email 
addresses, etc. 



After watching their marketing video I learned the pronunciation of Arelion is 
not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as 
R-Lion because it is shorter and it just sounds cooler in my head. 

Re: Telia is now Arelion

[bzs]

See: https://en.wikipedia.org/wiki/RealNames

On January 20, 2022 at 11:16 nanog@nanog.org (Aaron C. de Bruyn via NANOG) 
wrote:
 > On Wed, Jan 19, 2022 at 10:29 AM james.cut...@consultant.com <
 > james.cut...@consultant.com> wrote:
 > 
 > As in any other company, the Marketing Department has to find some 
 > activity
 > to prove their worth.
 > 
 > 
 > I don't think you realize just how much effort you have to put into finding a
 > vaguely pronounceable .com domain in today's world.
 > Marketing probably spent months asking the tech staff to do whois lookups for
 > them until they found something vaguely marketable.
 > 
 > I'm sure we'll eventually get back to AOL keyword searches and let anyone
 > register any random TLD they want.  Just email aaron@isawesome.
 > What?  No .com?
 > Nope.
 > What's your website?
 > Just type the keyword..er...domain 'isawesome' into your browser.
 > 
 > -A

-- 
-Barry Shein

Software Tool & Die| b...@theworld.com | http://www.TheWorld.com
Purveyors to the Trade | Voice: +1 617-STD-WRLD   | 800-THE-WRLD
The World: Since 1989  | A Public Information Utility | *oo*

Re: Telia is now Arelion

[Aaron C. de Bruyn via NANOG]

On Wed, Jan 19, 2022 at 10:29 AM james.cut...@consultant.com <
james.cut...@consultant.com> wrote:

> As in any other company, the Marketing Department has to find some
> activity to prove their worth.
>

I don't think you realize just how much effort you have to put into finding
a vaguely pronounceable .com domain in today's world.
Marketing probably spent months asking the tech staff to do whois lookups
for them until they found something vaguely marketable.

I'm sure we'll eventually get back to AOL keyword searches and let anyone
register any random TLD they want.  Just email aaron@isawesome.
What?  No .com?
Nope.
What's your website?
Just type the keyword..er...domain 'isawesome' into your browser.

-A

RE: Telia is now Arelion

[aaron1]

R-Lion, sounds like a grocery store.

 

Thanks for the heads-up that one of my 100g inet connection providers just
changed.  You beat my account rep to it.

 

-Aaron

 

 

From: NANOG  On Behalf Of Justin
Krejci
Sent: Wednesday, January 19, 2022 11:59 AM
To: nanog@nanog.org
Subject: Telia is now Arelion

 

https://www.arelion.com/

 



Since all other work is now complete in the world I should have plenty of
time to update documentation, billing, labels, port names, route-maps,
contact email addresses, etc.

 

After watching their marketing video I learned the pronunciation of Arelion
is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it
as R-Lion because it is shorter and it just sounds cooler in my head.

Re: Telia is now Arelion

[Owen DeLong via NANOG]

I think it’s more in the hopes that previously irritated customers might not 
realize they’re once again dealing
with the same schmucks that pissed them off  years back. It helps keep then 
incoming churn of new
customers to replace the churn from other customers rage quitting.


Owen


> On Jan 19, 2022, at 10:20 , james.cut...@consultant.com wrote:
> 
> As in any other company, the Marketing Department has to find some activity 
> to prove their worth. 
> 
>> On Jan 19, 2022, at 1:05 PM, Phineas Walton > > wrote:
>> 
>> Why are all high-tier ISPs always in the market for rebranding?
> 

Re: Telia is now Arelion

[james.cut...@consultant.com]

As in any other company, the Marketing Department has to find some activity to 
prove their worth. 

> On Jan 19, 2022, at 1:05 PM, Phineas Walton  wrote:
> 
> Why are all high-tier ISPs always in the market for rebranding?

Re: Telia is now Arelion

[Bruce H McIntosh]

On 1/19/22 1:05 PM, Phineas Walton wrote:

*[External Email]*

Telia was such a great name; way easier to remember and more phonetic than 
“Arelion”.. we are moving backwards. Why are all high-tier ISPs always in the 
market for rebranding?



They sound like one of the Twelve Colonies of Cobol now. They gonna build a 
Battlestar for the fleet?

--

Bruce H. McIntosh
Network Engineer II
University of Florida Information Technology
b...@ufl.edu
352-273-1066

Re: Telia is now Arelion

[Saku Ytti]

Hey Justin,

> https://www.arelion.com/
>
> 
>
> Since all other work is now complete in the world I should have plenty of 
> time to update documentation, billing, labels, port names, route-maps, 
> contact email addresses, etc.
>
> After watching their marketing video I learned the pronunciation of Arelion 
> is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it 
> as R-Lion because it is shorter and it just sounds cooler in my head.

I do appreciate the problems you have in updating the name, however
they didn't change this to spite you, they do not own the rights to
Telia name as a brand and had to change. I hope this brings you some
comfort in this difficult time.
Fun fact, Arelion is a slime covered corpse in WoW, and an existing
legal entity in a market twelve99 (which would have been a great name)
operates in.


-- 
  ++ytti

Re: Telia is now Arelion

[Phineas Walton]

Telia was such a great name; way easier to remember and more phonetic than
“Arelion”.. we are moving backwards. Why are all high-tier ISPs always in
the market for rebranding?

Phin

On Wed, Jan 19, 2022 at 6:00 PM Justin Krejci 
wrote:

> https://www.arelion.com/
>
>
> 
>
> Since all other work is now complete in the world I should have plenty of
> time to update documentation, billing, labels, port names, route-maps,
> contact email addresses, etc.
>
>
> After watching their marketing video I learned the pronunciation of
> Arelion is not *R-Lion* but is actually *A-Ray-Lee-On* but I may continue
> thinking of it as R-Lion because it is shorter and it just sounds cooler in
> my head.
>

Telia is now Arelion

[Justin Krejci]

https://www.arelion.com/




Since all other work is now complete in the world I should have plenty of time 
to update documentation, billing, labels, port names, route-maps, contact email 
addresses, etc.


After watching their marketing video I learned the pronunciation of Arelion is 
not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as 
R-Lion because it is shorter and it just sounds cooler in my head.