http://www.planetark.org/dailynewsstory.cfm/newsid/20496/story.htm

Ballard CEO sees hydrogen cars commercial by 2013

USA: April 17, 2003

NEW YORK - Vehicles powered by hydrogen fuel cells could be 
competitive with conventional combustion engine powered cars within 
10 years, the CEO of fuel cell developer Ballard Power Systems Inc. 
(BLD.TO) (BLDP.O) said.

At the moment, cars powered by fuel cells are almost entirely crafted 
by hand and come with sky-high price tags of up to $2 million each.

But Ballard President and Chief Executive Officer Dennis Campbell 
said soon the price will drop.

Ballard plans to unveil its next generation of fuel cell engines by 
2008 and a more advanced engine a few years after that.

"The next generation we will demonstrate what it will take to become 
competitive, and the generation after that we will execute what it 
will take to become competitive," said Campbell in an interview in 
New York.

He said future generations of fuel cell vehicles will be simpler, 
have fewer parts, and use less of costly materials such as platinum.

An increased volume of sales and making the switch from hand-crafting 
to production line manufacturing will cut costs, he said.

In the next two to three years, Ballard expects to have built 180 
more fuel cell engines for cars, in addition to the 50 already built, 
Campbell said.

He said Ford Motor Co. (F.N) is expected to have bought 60 Ballard 
engines, DaimlerChrysler AG (DCX.N) (DCXGn.DE) should also take 60, 
Honda Motor Co. Ltd. (7267.T) is expected to buy30, and a European 
Union program should buy 30 buses powered with fuel cells. Next 
month, Spain, the first country to receive the buses, is scheduled to 
unveil one of them, which would operate as a regular city bus in 
Madrid.

Fuel cells combine hydrogen and oxygen to create energy, emitting 
only water as a byproduct. But first, hydrogen must be separated from 
either water or fossil fuels such as natural gas - by methods that 
use energy from conventional sources or alternative sources such as 
wind, solar and hydro-power. For this reason, hydrogen is known to 
many as a currency of fuel, but not a fuel itself.

Campbell said stripping hydrogen from natural gas is the most 
efficient way to build a supply. But that creates greenhouse gas 
carbon dioxide, which would then have to be captured to make the 
method environmentally friendly. In other cases, nuclear power can 
separate hydrogen from water, which creates no greenhouse gases.

"The menu of solutions is quite broad and going to depend on regional 
needs and economics," said Campbell. Hydropower in the Pacific 
Northwest would be a solution there, he said, particularly since 
hydropower can be much cheaper in off-peak hours.

Although Ballard has yet to turn a profit, Campbell said the company 
forecasts earnings before interest, taxes, depreciation and 
amortization to be positive by the end of 2007. EBITDA is a key 
measure of cash flow. Last year revenues totaled about $120 million, 
up nearly a third from the year before.

"We are a company that two years ago had no commercial products for 
sale; today we have six commercial products in the market place," 
said Campbell. Those products include backup power systems and carbon 
fibers.

REUTERS NEWS SERVICE


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