Seems to have been rather effective.

http://www.fair.org/extra/9808/global-smokescreen.html

August 1998

Global Smokescreen

As evidence continues to emerge that global warming is already 
occurring (Nature, 4/23/98), the oil industry is gearing up to try to 
convince the public that science is still uncertain. Representatives 
from the American Petroleum Institute, Exxon, Chevron and from 
corporate-backed think tanks got together to produce a "Global 
Climate Science Communications Action Plan," a copy of which was 
obtained by the New York Times (4/28/98).

Part of the plan includes the creation of a $5 million think tank set 
up specifically to spread the word that we just don't know whether 
global warming is happening or not, or what could possibly be done to 
stop it. Another aspect of the plan calls for spending $600,000 to 
try to sway the media to the industry point of view that "scientific 
uncertainties" about global warming make it reckless to try to 
curtail the burning of fossil fuels.

Here's one point from the plan: "Produce, distribute via syndicate 
and directly to newspapers nationwide a steady stream of op-ed 
columns and letters to the editor authored by 
scientists"--scientists, that is, who take the industry line on 
global warming. Don't look for any of these op-eds or letters to the 
editor to mention that they were arranged by the oil industry.

Likewise, when the plan manages to place the industry's hand-picked 
scientists on talk radio, or gets them quoted in newspapers, don't 
expect to see these sources identified as agents of big oil. The plan 
is carefully designed to hide the fact that the main motive is not 
the search for truth about climate changes, but protection of the oil 
business's profits.

Regular readers of Extra! may be interested to note that only one 
journalist is mentioned by name as being particularly likely to do a 
story with the oil industry's point of view: That's ABC's John 
Stossel.


Biofuels at Journey to Forever
http://journeytoforever.org/biofuel.html
Biofuel at WebConX
http://webconx.green-trust.org/2000/biofuel/biofuel.htm
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