Re: LLR quick clarification

2016-05-12 Thread Ted Dunning
It just means that there is an association. Causation is much more difficult to ascertain. On Wed, May 4, 2016 at 6:06 AM, Nikaash Puri wrote: > Hi, > > Just wanted to clarify a small doubt. On running LLR with primary > indicator as view and secondary indicator as

LLR quick clarification

2016-05-04 Thread Nikaash Puri
Hi, Just wanted to clarify a small doubt. On running LLR with primary indicator as view and secondary indicator as purchase. Say, one line of the cross-cooccurrence matrix looks as follows: view-purchase cross-cooccurrence matrix: I1 I2:0.9, I3:0.8, …….. … This, in very simple terms then