Steve,
The fever pitch, in a lot of ways, is already here, and it has been for a
while. Plenty of so-called green products are coopting the marketing of
greenness for the purpose of selling but are not green in and of
themselves. I actually think things have gotten better as people are
starting
You might find it interesting to note that a lot of the 1970s green
enthusiasm died with the election of Reagan, who had, in his first two
years, removed all subsidies for projects focused on developing
renewables...anyway, a link that's germane to much of your response: