Re: [videoblogging] Pricing Media (difficult question)
throw some airline software against the problem and go get a round of funding! ;)On 2/14/06, robert a/k/a r [EMAIL PROTECTED] wrote: Heh. Regarding distribution of media this is interesting. We know how auctions work, right. Well, AMC is predicting it's coming to movies (link is to NYT article) at the theatre. http://snipurl.com/mkkt Rocketboom's success in collecting USD 40k for a weeks worth (as I recall, that the correct figure/duration?) of adverts at the end of each episode is another good example of how efficient the market is becoming. I'm using RB here only because it's the most visible pricing in recent history, of course we're talking about any media production. We live in interesting times. These are old models being applied today. Why? It's the Internet, it's like why male dogs do what they do. Media Distribution + Pricing Mechanism = Web 2.0 (well, part of it anyway) Obviously such variable pricing works because the number of seats in the theatre is limited and they have a half life. It's not dissimilar to the freshness of vegetables on the shelf at the grocer which expire or the freshness of media. If a seat in the theatre goes unsold it's not recoverable. If a bunch of carrots go unsold they are not recoverable. What happens to the price for a show on the Internet once it is no longer fresh, can it still be sold as new? Can a secondary market develop and, if so, how will it work? -- cheers r Deconstructing the status quo, collaboratively my vlog: http://r.24x7.com good deal : http://foo.24x7.com SPONSORED LINKS Individual Fireant Use YAHOO! GROUPS LINKS Visit your group videoblogging on the web. To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service. -- Ted TagamiPrincipal, Universus NetworksU N I V E R S U S . N E T SPONSORED LINKS Individual Fireant Use YAHOO! GROUPS LINKS Visit your group "videoblogging" on the web. To unsubscribe from this group, send an email to:[EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.
Re: [videoblogging] Pricing Media (difficult question)
actually, would not be suprised if Barry Diller's IAC does this ...nyt is right.. long overdue.On 2/15/06, Ted Tagami [EMAIL PROTECTED] wrote:throw some airline software against the problem and go get a round of funding! ;) On 2/14/06, robert a/k/a r [EMAIL PROTECTED] wrote: Heh. Regarding distribution of media this is interesting. We know how auctions work, right. Well, AMC is predicting it's coming to movies (link is to NYT article) at the theatre. http://snipurl.com/mkkt Rocketboom's success in collecting USD 40k for a weeks worth (as I recall, that the correct figure/duration?) of adverts at the end of each episode is another good example of how efficient the market is becoming. I'm using RB here only because it's the most visible pricing in recent history, of course we're talking about any media production. We live in interesting times. These are old models being applied today. Why? It's the Internet, it's like why male dogs do what they do. Media Distribution + Pricing Mechanism = Web 2.0 (well, part of it anyway) Obviously such variable pricing works because the number of seats in the theatre is limited and they have a half life. It's not dissimilar to the freshness of vegetables on the shelf at the grocer which expire or the freshness of media. If a seat in the theatre goes unsold it's not recoverable. If a bunch of carrots go unsold they are not recoverable. What happens to the price for a show on the Internet once it is no longer fresh, can it still be sold as new? Can a secondary market develop and, if so, how will it work? -- cheers r Deconstructing the status quo, collaboratively my vlog: http://r.24x7.com good deal : http://foo.24x7.com SPONSORED LINKS Individual Fireant Use YAHOO! GROUPS LINKS Visit your group videoblogging on the web. To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service. -- Ted TagamiPrincipal, Universus NetworksU N I V E R S U S . N E T -- Ted TagamiPrincipal, Universus NetworksU N I V E R S U S . N E T SPONSORED LINKS Individual Fireant Use YAHOO! GROUPS LINKS Visit your group "videoblogging" on the web. To unsubscribe from this group, send an email to:[EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.
Re: [videoblogging] Pricing Media (difficult question)
Heh, methinks it's more of an intellectual question than a business opportunity (fund raising) question for me, thought thanks for the suggestion and smily and feel free to go make a buck on it of you know the secret ;) I'm thinking once an advert is published at the end of a show on the Internet it's television reruns. Though it much still is. The television rerun option is part and parcel of the Internet pricing, you can't separate the two because once the media is distributed the producer have lost control (i.e., the RB scheme) once the initial media is distributed with the advert. I'm not keen on DRM at all to solve this, btw, so don't think I'm going there. Any clever pricing peeps reading? Yeah, it's a difficult question, can media be released without adverts and then be released with adverts? Can media be released on the Internet with adverts be re-released on the Internet with different adverts? Is there even such a thing as re-release on the Internet? Regarding theatrical distribution, can variable pricing work as it does for airlines? Would you pay a premium for a guaranteed seat to a new release movie on Saturday night? Would you pay a premium to download the movie the day before the release? Would you watch a vlog with an advert to see it today vs seeing it next week without the advert? Would you pay to see a vlog today without an advert vs seeing it next week with an advert? It's not easy stuff. Just saying. Yep, interesting times for media producers and distributors. On Feb 15, 2006, at 3:41 AM, Ted Tagami wrote: throw some airline software against the problem and go get a round of funding! ;) On 2/14/06, robert a/k/a r [EMAIL PROTECTED]> wrote:Heh. Regarding distribution of media this is interesting. We know how auctions work, right. Well, AMC is predicting it's coming to movies (link is to NYT article) at the theatre. http://snipurl.com/mkkt> Rocketboom's success in collecting USD 40k for a weeks worth (as I recall, that the correct figure/duration?) of adverts at the end of each episode is another good example of how efficient the market is becoming. I'm using RB here only because it's the most visible pricing in recent history, of course we're talking about any media production. We live in interesting times. These are old models being applied today. Why? It's the Internet, it's like why male dogs do what they do. Media Distribution + Pricing Mechanism = Web 2.0 (well, part of it anyway) Obviously such variable pricing works because the number of seats in the theatre is limited and they have a half life. It's not dissimilar to the freshness of vegetables on the shelf at the grocer which expire or the freshness of media. If a seat in the theatre goes unsold it's not recoverable. If a bunch of carrots go unsold they are not recoverable. What happens to the price for a show on the Internet once it is no longer fresh, can it still be sold as new? Can a secondary market develop and, if so, how will it work? -- cheers r Deconstructing the status quo, collaboratively my vlog: http://r.24x7.com good deal : http://foo.24x7.com SPONSORED LINKS Individual Fireant Use YAHOO! GROUPS LINKS ▪ Visit your group videoblogging on the web. ▪ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] ▪ Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service. -- Ted Tagami Principal, Universus Networks U N I V E R S U S . N E T SPONSORED LINKS Individual Fireant Use YAHOO! GROUPS LINKS ▪ Visit your group videoblogging on the web. ▪ To unsubscribe from this group, send an email to: [EMAIL PROTECTED] ▪ Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.
Re: [videoblogging] Pricing Media (difficult question)
Wednesday, February 15, 2006, 9:17:10 AM, robert a/k/a r wrote: Any clever pricing peeps reading? Yeah, it's a difficult question, can media be released without adverts and then be released with adverts? Can media be released on the Internet with adverts be re-released on the Internet with different adverts? Is there even such a thing as re-release on the Internet? Interesting thoughts. I someone has asked me yesterday I guess I would have just said that the adverts would potentially be different every download, different times, different viewers or whetever. I'm so used to Google ads now that the idea of an advert which is somehow fixed to a media object seems somehow wierd. I guess that the Rocketboom ad scheme will attach the ad to the downloadable media. But that's because they talked about total number of views over time and included it in the sales pitch. They could just as easily sell first run (say, downloads within 24 hours of release) and repeat advertising separately, at separate prices, if they wanted to. For all those online services which want to automatically add whetever is their best match (i.e biggest paying :) ) commercial message to any media, just like services like iFilm already do with pre-roll ads, the ads are quite a separate thing. -- Frank Carver http://www.makevideo.org.uk Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
Re: [videoblogging] Pricing Media (difficult question)
On 2/15/06, robert a/k/a r [EMAIL PROTECTED] wrote: Obviously such variable pricing works because the number of seats in the theatre is limited and they have a half life. It's not dissimilar to the freshness of vegetables on the shelf at the grocer which expire or the freshness of media. If a seat in the theatre goes unsold it's not recoverable. If a bunch of carrots go unsold they are not recoverable. What happens to the price for a show on the Internet once it is no longer fresh, can it still be sold as new? Can a secondary market develop and, if so, how will it work?One of the things that internet distribution has going for it is the ability to time-shift the media, which cuts into this theory a little bit. Although for shows like Rocketboom that deal with current events, or news shows, I guess the carrot analogy holds true. Most stuff I watch doesn't necessarily lose value as time goes by.Sites like the NYtimes charge people for archive diving. Maybe there's something there. The latest week's worth of media is freely distributable by all the available means, but anything older than a week costs X, where X is a reasonable price for a short video that someone wants to watch. AQ SPONSORED LINKS Individual Fireant Use YAHOO! GROUPS LINKS Visit your group "videoblogging" on the web. To unsubscribe from this group, send an email to:[EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.
Re: [videoblogging] Pricing Media (difficult question)
Adam, correct, the time-shift thing is very true, I'm thinking the pricing of the forward commodity, the advert, are and time-shifting are both in that equation some where. In the past, when calculating CPM and such the time-shift was not as significant because the media was better controlled. And today, when you lose control of the media you can't control first-run vs re-run pricing in the same way, if at all. Further, continuing with the RB example, they chose to sell a weeks worth, which bundles mondays, tuesdays, etc and makes a unit. They could have auctioned just next monday and separately next tuesday, but they didn't. They made a conscious decision to sell a strip, which homogenises the price. Is a friday worth more than a tuesday? Who knows. If you watch the RB episode manufactured on tuesday time-shifted to friday is it worth more? If you watch it a year from now what is that advert worth? And they chose the length of the strip as a risk / reward decision. What if RB had sold a months worth of adverts as a block. If they had, RB would have had less risk, though they may have received a lower price. Risk/reward at work there too. Seems like there's a lot of blending going on in new media pricing. This is not totally new science, however it is good to think about in the context of vlog economics. On Feb 15, 2006, at 11:28 AM, Adam Quirk wrote: On 2/15/06, robert a/k/a r [EMAIL PROTECTED]> wrote: Obviously such variable pricing works because the number of seats in the theatre is limited and they have a half life. It's not dissimilar to the freshness of vegetables on the shelf at the grocer which expire or the freshness of media. If a seat in the theatre goes unsold it's not recoverable. If a bunch of carrots go unsold they are not recoverable. What happens to the price for a show on the Internet once it is no longer fresh, can it still be sold as new? Can a secondary market develop and, if so, how will it work? One of the things that internet distribution has going for it is the ability to time-shift the media, which cuts into this theory a little bit. Although for shows like Rocketboom that deal with current events, or news shows, I guess the carrot analogy holds true. Most stuff I watch doesn't necessarily lose value as time goes by. Sites like the NYtimes charge people for archive diving. Maybe there's something there. The latest week's worth of media is freely distributable by all the available means, but anything older than a week costs X, where X is a reasonable price for a short video that someone wants to watch. AQ
