[videoblogging] Re: preroll time?
Pre-roll? Preferably 3-5 seconds. First Position? 5-10 seconds. I really don't enjoy watching 15 seconds of show and then 15 seconds of commercial. Depending on how long your show is, you can get away with another 15 second spot in the middle or near the end, but those are less coveted by advertisers, for obvious reasons of people not watching the show that long and never seeing the commercial. I also think that the more integrated the ad is with the show, the better. Have your on-air talent do the voiceover or the actual spot. Bill Cammack http://BillCammack.com --- In videoblogging@yahoogroups.com, Jan McLaughlin [EMAIL PROTECTED] wrote: I've been watching all the networks web shows on and off from the beginning. The least intrusive of them is :05 The longest, :15 All the mid-roll ads are :30 Jn On Feb 7, 2008 6:09 PM, Irina [EMAIL PROTECTED] wrote: yeah, anything longer than 5 seconds gets skipped. thats from a much more intensive study from france. cuz you know anything from france is intense :) seriously tho, 5 seconds is long enuf for impact but not long enuf to annoy On Feb 7, 2008 10:47 AM, Kathryn Jones [EMAIL PROTECTED] wrote: HI Jim, Believe it or not research has shown that the most effective pre-roll add is the thirty second pre-roll, http://tinyurl.com/289a95 However research has also show that uses skip videos with pre-rolls, http:// tinyurl.com/24hay9 I used a ten-second pre-roll against my best judgement (client insisted upon it), but my advice to you if you must insert a pre-roll is to keep it as short as possible and hope its over before the user has a chance to click away and then follow up with companion links or a really great mid or post-roll, or even better, convince the client to let you incorporate their product directly into the content. kathryn http://www.synchronis.tv On Feb 7, 2008, at 1:35 PM, Jim Kukral wrote: Does anyone know what the standard time is for a preroll ad? I know there aren't really any standards yet for online video. Just looking for feedback and opinions. 5 seconds? Jim Kukral Check out my video show at www.jimkukral.com. [Non-text portions of this message have been removed] [Non-text portions of this message have been removed] -- http://geekentertainment.tv [Non-text portions of this message have been removed] Yahoo! Groups Links -- The Faux Press - better than real http://feeds.feedburner.com/diaryofafauxjournalist - RSS http://fauxpress.blogspot.com aim=janofsound air=862.571.5334 skype=janmclaughlin [Non-text portions of this message have been removed]
[videoblogging] Re: preroll time?
Yes. I should have mentioned that those were my personal preferences as far as watching ads on shows. I don't buy or sell ads and have nothing to do with that industry. Some sites actually throw 30 second ads up before the video plays, as if you're about to watch an entire 30-minute television show. Some sites also don't have the ads burned into the video, meaning that you have to let the ad play until the end with no fast-forward control before it re-directs you to the URL of the video you wanted to see in the first place. Bill BillCammack.com --- In videoblogging@yahoogroups.com, Zachary Braiker [EMAIL PROTECTED] wrote: Standard time for pre-roll is :10 or :15 seconds. We buy media for clients, and I placed several :15 ads this month. Best, Zachary On Feb 8, 2008 2:46 AM, Bill Cammack [EMAIL PROTECTED] wrote: Pre-roll? Preferably 3-5 seconds. First Position? 5-10 seconds. I really don't enjoy watching 15 seconds of show and then 15 seconds of commercial. Depending on how long your show is, you can get away with another 15 second spot in the middle or near the end, but those are less coveted by advertisers, for obvious reasons of people not watching the show that long and never seeing the commercial. I also think that the more integrated the ad is with the show, the better. Have your on-air talent do the voiceover or the actual spot. Bill Cammack http://BillCammack.com http://billcammack.com/ --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Jan McLaughlin jannie.jan@ wrote: I've been watching all the networks web shows on and off from the beginning. The least intrusive of them is :05 The longest, :15 All the mid-roll ads are :30 Jn On Feb 7, 2008 6:09 PM, Irina irinaski@ wrote: yeah, anything longer than 5 seconds gets skipped. thats from a much more intensive study from france. cuz you know anything from france is intense :) seriously tho, 5 seconds is long enuf for impact but not long enuf to annoy On Feb 7, 2008 10:47 AM, Kathryn Jones kjonesjones@ wrote: HI Jim, Believe it or not research has shown that the most effective pre-roll add is the thirty second pre-roll, http://tinyurl.com/289a95 However research has also show that uses skip videos with pre-rolls, http:// tinyurl.com/24hay9 I used a ten-second pre-roll against my best judgement (client insisted upon it), but my advice to you if you must insert a pre-roll is to keep it as short as possible and hope its over before the user has a chance to click away and then follow up with companion links or a really great mid or post-roll, or even better, convince the client to let you incorporate their product directly into the content. kathryn http://www.synchronis.tv On Feb 7, 2008, at 1:35 PM, Jim Kukral wrote: Does anyone know what the standard time is for a preroll ad? I know there aren't really any standards yet for online video. Just looking for feedback and opinions. 5 seconds? Jim Kukral Check out my video show at www.jimkukral.com. [Non-text portions of this message have been removed] [Non-text portions of this message have been removed] -- http://geekentertainment.tv [Non-text portions of this message have been removed] Yahoo! Groups Links -- The Faux Press - better than real http://feeds.feedburner.com/diaryofafauxjournalist - RSS http://fauxpress.blogspot.com aim=janofsound air=862.571.5334 skype=janmclaughlin [Non-text portions of this message have been removed] [Non-text portions of this message have been removed]
Re: [videoblogging] Re: preroll time?
Standard time for pre-roll is :10 or :15 seconds. We buy media for clients, and I placed several :15 ads this month. Best, Zachary On Feb 8, 2008 2:46 AM, Bill Cammack [EMAIL PROTECTED] wrote: Pre-roll? Preferably 3-5 seconds. First Position? 5-10 seconds. I really don't enjoy watching 15 seconds of show and then 15 seconds of commercial. Depending on how long your show is, you can get away with another 15 second spot in the middle or near the end, but those are less coveted by advertisers, for obvious reasons of people not watching the show that long and never seeing the commercial. I also think that the more integrated the ad is with the show, the better. Have your on-air talent do the voiceover or the actual spot. Bill Cammack http://BillCammack.com http://billcammack.com/ --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Jan McLaughlin [EMAIL PROTECTED] wrote: I've been watching all the networks web shows on and off from the beginning. The least intrusive of them is :05 The longest, :15 All the mid-roll ads are :30 Jn On Feb 7, 2008 6:09 PM, Irina [EMAIL PROTECTED] wrote: yeah, anything longer than 5 seconds gets skipped. thats from a much more intensive study from france. cuz you know anything from france is intense :) seriously tho, 5 seconds is long enuf for impact but not long enuf to annoy On Feb 7, 2008 10:47 AM, Kathryn Jones [EMAIL PROTECTED] wrote: HI Jim, Believe it or not research has shown that the most effective pre-roll add is the thirty second pre-roll, http://tinyurl.com/289a95 However research has also show that uses skip videos with pre-rolls, http:// tinyurl.com/24hay9 I used a ten-second pre-roll against my best judgement (client insisted upon it), but my advice to you if you must insert a pre-roll is to keep it as short as possible and hope its over before the user has a chance to click away and then follow up with companion links or a really great mid or post-roll, or even better, convince the client to let you incorporate their product directly into the content. kathryn http://www.synchronis.tv On Feb 7, 2008, at 1:35 PM, Jim Kukral wrote: Does anyone know what the standard time is for a preroll ad? I know there aren't really any standards yet for online video. Just looking for feedback and opinions. 5 seconds? Jim Kukral Check out my video show at www.jimkukral.com. [Non-text portions of this message have been removed] [Non-text portions of this message have been removed] -- http://geekentertainment.tv [Non-text portions of this message have been removed] Yahoo! Groups Links -- The Faux Press - better than real http://feeds.feedburner.com/diaryofafauxjournalist - RSS http://fauxpress.blogspot.com aim=janofsound air=862.571.5334 skype=janmclaughlin [Non-text portions of this message have been removed] [Non-text portions of this message have been removed]
