Pre-roll? Preferably 3-5 seconds. First Position? 5-10 seconds. I really don't enjoy watching 15 seconds of show and then 15 seconds of commercial.
Depending on how long your show is, you can get away with another 15 second spot in the middle or near the end, but those are less coveted by advertisers, for obvious reasons of people not watching the show that long and never seeing the commercial. I also think that the more integrated the ad is with the show, the better. Have your on-air talent do the voiceover or the actual spot. Bill Cammack http://BillCammack.com --- In [email protected], "Jan McLaughlin" <[EMAIL PROTECTED]> wrote: > > I've been watching all the networks web shows on and off from the beginning. > > The least intrusive of them is :05 > > The longest, :15 > > All the mid-roll ads are :30 > > Jn > > On Feb 7, 2008 6:09 PM, Irina <[EMAIL PROTECTED]> wrote: > > > yeah, anything longer than 5 seconds gets skipped. > > > > thats from a much more intensive study from france. > > > > cuz you know anything from france is intense :) > > > > seriously tho, 5 seconds is long enuf for impact but not long enuf to > > annoy > > > > > > > > On Feb 7, 2008 10:47 AM, Kathryn Jones <[EMAIL PROTECTED]> wrote: > > > > > HI Jim, > > > > > > Believe it or not research has shown that the most effective pre-roll > > > add is the thirty second pre-roll, http://tinyurl.com/289a95 However > > > research has also show that uses skip videos with pre-rolls, http:// > > > tinyurl.com/24hay9 > > > > > > I used a ten-second pre-roll against my best judgement (client > > > insisted upon it), but my advice to you if you must insert a pre-roll > > > is to keep it as short as possible and hope its over before the user > > > has a chance to click away and then follow up with companion links or > > > a really great mid or post-roll, or even better, convince the client > > > to let you incorporate their product directly into the content. > > > > > > kathryn > > > http://www.synchronis.tv > > > > > > > > > On Feb 7, 2008, at 1:35 PM, Jim Kukral wrote: > > > > > > > Does anyone know what the standard time is for a preroll ad? I know > > > > there > > > > aren't really any standards yet for online video. Just looking for > > > > feedback > > > > and opinions. 5 seconds? > > > > > > > > Jim Kukral > > > > > > > > Check out my video show at www.jimkukral.com. > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > -- > > http://geekentertainment.tv > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > Yahoo! Groups Links > > > > > > > > > > > -- > The Faux Press - better than real > http://feeds.feedburner.com/diaryofafauxjournalist - RSS > http://fauxpress.blogspot.com > aim=janofsound > air=862.571.5334 > skype=janmclaughlin > > > [Non-text portions of this message have been removed] >
