Re: [Wikimedia-l] Fundraising updates?

2012-12-17 Thread Zack Exley
On Sat, Dec 15, 2012 at 11:16 AM, Thomas Dalton thomas.dal...@gmail.comwrote: On Dec 14, 2012 3:37 PM, Zack Exley zex...@wikimedia.org wrote: Since we took banners down for everyone, we've mostly been displaying them only 1 or 2 times to people who've never seen them. Though yesterday we

Re: [Wikimedia-l] Fundraising updates?

2012-12-17 Thread Zack Exley
On Sat, Dec 15, 2012 at 11:01 AM, James Salsman jsals...@gmail.com wrote: Hi Zack, Thanks very much for your updates: What saved us was taking text from the personal appeals and putting it into the banner itself. These banners did very well. These new message-driven banners are what

Re: [Wikimedia-l] Fundraising updates?

2012-12-17 Thread Thomas Dalton
Have you considered doing some longer tests? Lasting a week, say. It would enable you to do proper multivariate testing, including dependencies between variables (which I don't think you have done any real tests of yet). It would also let you test time dependence. Eg., does a particular message

Re: [Wikimedia-l] Fundraising updates?

2012-12-17 Thread Samuel Klein
Thomas writes: You could also model banner fatigue properly, which could be very useful. Yes, a detailed model of banner fatigue would be fascinating. It's certainly something studied by many groups in different contexts; ideally we'd learn from published analysis, and then see deviations from

Re: [Wikimedia-l] Fundraising updates?

2012-12-17 Thread Thomas Dalton
On 17 December 2012 17:28, Samuel Klein meta...@gmail.com wrote: Thomas writes: You could also model banner fatigue properly, which could be very useful. Yes, a detailed model of banner fatigue would be fascinating. It's certainly something studied by many groups in different contexts;

Re: [Wikimedia-l] Fundraising updates?

2012-12-15 Thread Itzik Edri
Zack, Thanks for the detailed email. It was very interesting email and I appreciate that you took the time to write it. Good work! I still hope to see information from Chapters about the amount collected till now, to help us see the full picture of the fundraising this year. Itzik On Fri, Dec

Re: [Wikimedia-l] Fundraising updates?

2012-12-14 Thread Zack Exley
Hi Itzik - I can give a short update -- and there will be more details in the fundraising report after the campaign. The banners from last year with the faces of editors, staff or Jimmy and Please read a personal appeal from... stopped working between last year and this year. We tried very hard

Re: [Wikimedia-l] Fundraising updates?

2012-12-13 Thread Itzik Edri
Indeed, a good start, that I already checked. The statistics shows only WMF data. Last year we had google docs file that the chapters shared their numbers every day also. And there is no indication to which banners running and their performance, things that I'll like to see. The fundraising