On Sat, Dec 15, 2012 at 11:16 AM, Thomas Dalton <thomas.dal...@gmail.com>wrote:
> On Dec 14, 2012 3:37 PM, "Zack Exley" <zex...@wikimedia.org> wrote: > > Since we took banners down for everyone, we've > > mostly been displaying them only 1 or 2 times to people who've never seen > > them. Though yesterday we pushed that up to 10 because we're hoping to > > reach our US$25 million goal in the next few days. > > Obviously it's early, but that change doesn't seem to have caused a > noticeable break from the existing trend on the fundraising graph. The graph can be misleading because it counts email revenue too. Over several days that we were just showing 2 banners to new people, we were seeing a steady decline in revenue each day. We don't where that will bottom out -- whether at $50K per day or $1000 per day. The answer to that question will have a big impact on our fundraiser for next year. > Have you > been gathering data on how banners perform on the first, second, third, > etc. time of viewing? Yes, we have some data, but it's noisy and confusing. But the overall picture is that when we turn on banners, a huge majority of donors are giving upon their first banner view. Everyday, the distribution spreads out. After a week of solid banners it was more like 50% of donations came after the first banner view -- and most of the rest coming before the 10th banner view. > Presumably the same cookies that let you stop banners > after a certain number of views would let you gather such data. If so, what > kind of an increase were you expecting to see? > _______________________________________________ > Wikimedia-l mailing list > Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > -- Zack Exley Chief Revenue Officer Wikimedia Foundation 415 506 9225 _______________________________________________ Wikimedia-l mailing list Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l