Hello Seddon,
Very insightful! Are the research instruments of this project
(questionnaire, focus group guidelines used) freely accessible somewhere on
Meta or Commons?
Cheers,
Christof
2016-08-31 10:29 GMT+02:00 Michael Jahn :
> Thanks a lot for sharing, Seddon!
> Michael
>
> 2016-08-30 17:11 GMT+02:00 Joseph Seddon :
>
> > Hello wikimedia-l!
> >
> > Back in February of 2015, the fundraising team engaged Lake Research
> > Partners (LRP) to conduct a detailed survey of English language Wikimedia
> > readers
> > <https://upload.wikimedia.org/wikipedia/foundation/c/c2/
> > Wikimedia_Survey_2014_English_Fundraiser.pdf>.
> > As
> > we look to continue to improve our efforts fundraising in non-EN
> languages
> > we decided to conduct a similar fact finding exercise in one of our
> larger
> > fundraising countries. Japan, being an affluent country with a large
> > population and where our projects have had a large reach, has in some
> ways
> > under-performed and seemed ripe to deliver the greatest impact for such
> > efforts.
> >
> > With that in mind we again partnered with Lake Research Partners to run
> two
> > focus groups consisting of readers and donors, and an online survey of
> 1000
> > Wikipedia readers and I am pleased to provide the findings of these
> > <https://upload.wikimedia.org/wikipedia/foundation/e/ef/
> > Report.WikimediaJapan.f.071916.pdf>
> > .
> >
> > We found the results show mostly favorable attitudes toward Wikipedia,
> with
> > positive ratings on quality, look and feel, and readability, while
> accuracy
> > is rated lower and mentioned as a concern among focus groups
> participants.
> >
> > We found a more urgent, direct translation was perceived as better than a
> > more natural translation. This may be because Japanese readers are less
> > likely to donate spontaneously than some of our Western audiences; donors
> > are generally motivated by significant events like natural disasters. We
> > will have to balance an urgent tone with frank politeness when crafting
> our
> > appeals, and are still working to find the right balance of direct and
> > natural translation. Soon there will be a follow up survey of
> > the Japanese Wikimedia community to help further our understanding and
> one
> > of several means by which we are improving and strengthening the
> community
> > involvement in movement fundraising.
> >
> > Regards
> >
> > --
> > Seddon
> >
> > Advancement Associate (Community Engagement)
> > Wikimedia Foundation
> > ___
> > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> > wiki/Mailing_lists/Guidelines
> > New messages to: Wikimedia-l@lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
>
>
>
>
> --
> Michael Jahn
> Leiter Kommunikation & Partnerschaften
> Head of Communications & Partnerships
>
> Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
> Tel. (030) 219 158 260
>
> http://wikimedia.de <http://www.wikimedia.de>
>
> Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
> Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
>
> Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
> Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
> der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
> Körperschaften I Berlin, Steuernummer 27/029/42207.
> ___
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> wiki/Mailing_lists/Guidelines
> New messages to: Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
>
--
Christof Pins
Monitoring & Evaluation
Cooperation & Development Unit (ZEN)
Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
Tel. (030) 219 158 26-0
http://wikimedia.de
Stellen Sie sich eine Welt vor, in der jeder Mensch an der Menge allen
Wissens frei teilhaben kann. Helfen Sie uns dabei!
http://spenden.wikimedia.de/
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/681/51985.
___
Wikimedia-l mailing list, guidelines at:
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
<mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
