Hello Seddon, Very insightful! Are the research instruments of this project (questionnaire, focus group guidelines used) freely accessible somewhere on Meta or Commons?
Cheers, Christof 2016-08-31 10:29 GMT+02:00 Michael Jahn <michael.j...@wikimedia.de>: > Thanks a lot for sharing, Seddon! > Michael > > 2016-08-30 17:11 GMT+02:00 Joseph Seddon <jsed...@wikimedia.org>: > > > Hello wikimedia-l! > > > > Back in February of 2015, the fundraising team engaged Lake Research > > Partners (LRP) to conduct a detailed survey of English language Wikimedia > > readers > > <https://upload.wikimedia.org/wikipedia/foundation/c/c2/ > > Wikimedia_Survey_2014_English_Fundraiser.pdf>. > > As > > we look to continue to improve our efforts fundraising in non-EN > languages > > we decided to conduct a similar fact finding exercise in one of our > larger > > fundraising countries. Japan, being an affluent country with a large > > population and where our projects have had a large reach, has in some > ways > > under-performed and seemed ripe to deliver the greatest impact for such > > efforts. > > > > With that in mind we again partnered with Lake Research Partners to run > two > > focus groups consisting of readers and donors, and an online survey of > 1000 > > Wikipedia readers and I am pleased to provide the findings of these > > <https://upload.wikimedia.org/wikipedia/foundation/e/ef/ > > Report.WikimediaJapan.f.071916.pdf> > > . > > > > We found the results show mostly favorable attitudes toward Wikipedia, > with > > positive ratings on quality, look and feel, and readability, while > accuracy > > is rated lower and mentioned as a concern among focus groups > participants. > > > > We found a more urgent, direct translation was perceived as better than a > > more natural translation. This may be because Japanese readers are less > > likely to donate spontaneously than some of our Western audiences; donors > > are generally motivated by significant events like natural disasters. We > > will have to balance an urgent tone with frank politeness when crafting > our > > appeals, and are still working to find the right balance of direct and > > natural translation. Soon there will be a follow up survey of > > the Japanese Wikimedia community to help further our understanding and > one > > of several means by which we are improving and strengthening the > community > > involvement in movement fundraising. > > > > Regards > > > > -- > > Seddon > > > > Advancement Associate (Community Engagement) > > Wikimedia Foundation > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > > wiki/Mailing_lists/Guidelines > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > > -- > Michael Jahn > Leiter Kommunikation & Partnerschaften > Head of Communications & Partnerships > > Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin > Tel. (030) 219 158 260 > > http://wikimedia.de <http://www.wikimedia.de> > > Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der > Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei! > > Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. > Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter > der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für > Körperschaften I Berlin, Steuernummer 27/029/42207. > _______________________________________________ > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > wiki/Mailing_lists/Guidelines > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > -- Christof Pins Monitoring & Evaluation Cooperation & Development Unit (ZEN) Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin Tel. (030) 219 158 26-0 http://wikimedia.de Stellen Sie sich eine Welt vor, in der jeder Mensch an der Menge allen Wissens frei teilhaben kann. Helfen Sie uns dabei! http://spenden.wikimedia.de/ Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/681/51985. _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>