Re: [Wikimediaindia-l] India Online Study 2009 -How did you read this report
http://wikistics.falsikon.de/latest/ Check here for more tools http://stats.wikimedia.org/ thanks arjuna rao chavala wrote: > Thanks for a good article. I am keen to know the hits for indian > language wikipedias. I find only for the wikipedia domain from alexa > or other sources. Is there a site which can provide the info? > > Regards > Arjun > http://tech4society.blogspot.com > > > 2009/11/6, Mahitgar from Marathi Wikipedia : > >> I hope following study snapshot by JuxtConsult will help you all to draw >> some conclusion, I would bee keen to understand how others read following >> report.( would infact recomond those who can buy full report I feel it is >> worth while, if you find the same usefull) Regards Mahitgar >> >> >> India Online Study 2009 - A snapshot by JuxtConsult - >> >> >> >> Presentation Transcript >> >>1. India Online 2009 Understanding Online Indians and their Net Usage >> Behavior and Preferences >>2. Study Overview • Most recent estimates of Internet user-ship in urban >> and rural India. Estimates based on a land survey conducted between Dec >> 2008–Jan 2009 among 135,000 individuals from 16,000 households in 40 cities >> and over 12,000 households in 480 villages spread across all the 4 regions >> of the country • Insightful understanding of net usage behavior and >> preferences of regular online Indians. Findings on ‘net usage dynamics’ >> based on a sample of over 50,000 ‘active’ online panel members with >> JuxtConsult, and findings on ‘popular online activities and website >> preferences’ based on an online survey among more than 12,500 of these >> ‘active’ panel members in Feb-Mar 2009 • Understanding of online Indians as >> ‘consumers’ and not just as faceless net users. Includes their >> socio-economic status, online shopping behavior, and website and media >> preferences reported on the ‘most used’ basis • Website preferences captured >> for over 32 online verticals/domains >>3. Methodology A land survey was conducted to profile and estimate the >> users of internet. The survey covered ‘towns’ and ‘villages’ of all >> population strata, and ‘households’ of all socio-economic classes (SEC) >> within each of these towns and villages Net usage dynamics, behavior and >> website preferences were captured from the ‘actual’ internet users form >> JuxtConsult’s own Internet User Panel (www.getcounted.net) Demographic >> ‘weights’ derived from the land survey were then used to make the online >> panel and survey data representative of the entire online urban population >> (and not just of the online panel members) Representation ‘weights’ were >> derived based on 6 demographic parameters - town class, SEC, region, gender, >> age and preferred language of reading Only authentic Govt. of India data >> (NSSO/Census/RGI) were used for estimation of user-ship and derivation of >> representation ‘weights’ >>4. Topline Findings >>5. Pond gets smaller, but livelier… ‘All’ internet users down at 47 >> million (39 million urban, 8 million rural) Drop of 6% from last year (lapse >> of around 3 mn occasional users) Just 10% growth in ‘regular’ users base*, >> reaching 38.5 mn (33 mn urban) +3.5 mn regular ‘urban’ users over last year, >> +0.4 mn regular ‘rural’ users 15% growth in ‘daily’ internet users (+4.2 mn >> in last 1 year to reach 32 mn) * Regular internet users = internet users who >> use the internet ‘at least once a month’ ** All internet users = Regular + >> Occasional internet users who have ‘used the internet in last one year’ >>6. Lapsers predominantly Cybercafe users Exclusive cybercafé user base >> shrink to become just 6% of all internet users Lapsers from cyber cafe >> account for most of the internet lapsers in last one year Office continues >> to be the place from where internet is accessed the most (68% at ‘multiple’ >> access point level) Average place of access per user is 1.9 On preferred >> access point basis, home tops at 37% >>7. Affordability & language holding it back… 1 out of 4 computer user >> still not using internet Most new broadband connections are ‘replacement’ >> connections Still only 4 mn internet users access it through mobile phones >> Only 13% of existing internet users prefer to read in English More >> importantly only 20 mn Indians (<2% of all) prefer to read in English >>8. Catching the ‘classes’ across the country… 4 out of 5 online Indian >> are in the ‘prime’ of their life (19-35 years) 3 out of 4 of them belong to >> the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ >> and ‘B’) Half of all Internet users are employed Their average monthly >> family income is 3.2 times the national average 3 out of 4 of them come from >> the non-metro towns and nearby villages >>9. Household Assets % Internet Users Owning Color TV 78% Mobile Phone 72% >> Bank Account 68% Computer/Laptop 71% Fridge 53% Life Insurance 46% 2-Wheeler >> 51% Credit Card 25% Air Conditioner 13% 4-Wheeler 10% Investe
Re: [Wikimediaindia-l] India Online Study 2009 -How did you read this report
Thanks for a good article. I am keen to know the hits for indian language wikipedias. I find only for the wikipedia domain from alexa or other sources. Is there a site which can provide the info? Regards Arjun http://tech4society.blogspot.com 2009/11/6, Mahitgar from Marathi Wikipedia : > I hope following study snapshot by JuxtConsult will help you all to draw > some conclusion, I would bee keen to understand how others read following > report.( would infact recomond those who can buy full report I feel it is > worth while, if you find the same usefull) Regards Mahitgar > > > India Online Study 2009 - A snapshot by JuxtConsult - > > > > Presentation Transcript > > 1. India Online 2009 Understanding Online Indians and their Net Usage > Behavior and Preferences > 2. Study Overview • Most recent estimates of Internet user-ship in urban > and rural India. Estimates based on a land survey conducted between Dec > 2008–Jan 2009 among 135,000 individuals from 16,000 households in 40 cities > and over 12,000 households in 480 villages spread across all the 4 regions > of the country • Insightful understanding of net usage behavior and > preferences of regular online Indians. Findings on ‘net usage dynamics’ > based on a sample of over 50,000 ‘active’ online panel members with > JuxtConsult, and findings on ‘popular online activities and website > preferences’ based on an online survey among more than 12,500 of these > ‘active’ panel members in Feb-Mar 2009 • Understanding of online Indians as > ‘consumers’ and not just as faceless net users. Includes their > socio-economic status, online shopping behavior, and website and media > preferences reported on the ‘most used’ basis • Website preferences captured > for over 32 online verticals/domains > 3. Methodology A land survey was conducted to profile and estimate the > users of internet. The survey covered ‘towns’ and ‘villages’ of all > population strata, and ‘households’ of all socio-economic classes (SEC) > within each of these towns and villages Net usage dynamics, behavior and > website preferences were captured from the ‘actual’ internet users form > JuxtConsult’s own Internet User Panel (www.getcounted.net) Demographic > ‘weights’ derived from the land survey were then used to make the online > panel and survey data representative of the entire online urban population > (and not just of the online panel members) Representation ‘weights’ were > derived based on 6 demographic parameters - town class, SEC, region, gender, > age and preferred language of reading Only authentic Govt. of India data > (NSSO/Census/RGI) were used for estimation of user-ship and derivation of > representation ‘weights’ > 4. Topline Findings > 5. Pond gets smaller, but livelier… ‘All’ internet users down at 47 > million (39 million urban, 8 million rural) Drop of 6% from last year (lapse > of around 3 mn occasional users) Just 10% growth in ‘regular’ users base*, > reaching 38.5 mn (33 mn urban) +3.5 mn regular ‘urban’ users over last year, > +0.4 mn regular ‘rural’ users 15% growth in ‘daily’ internet users (+4.2 mn > in last 1 year to reach 32 mn) * Regular internet users = internet users who > use the internet ‘at least once a month’ ** All internet users = Regular + > Occasional internet users who have ‘used the internet in last one year’ > 6. Lapsers predominantly Cybercafe users Exclusive cybercafé user base > shrink to become just 6% of all internet users Lapsers from cyber cafe > account for most of the internet lapsers in last one year Office continues > to be the place from where internet is accessed the most (68% at ‘multiple’ > access point level) Average place of access per user is 1.9 On preferred > access point basis, home tops at 37% > 7. Affordability & language holding it back… 1 out of 4 computer user > still not using internet Most new broadband connections are ‘replacement’ > connections Still only 4 mn internet users access it through mobile phones > Only 13% of existing internet users prefer to read in English More > importantly only 20 mn Indians (<2% of all) prefer to read in English > 8. Catching the ‘classes’ across the country… 4 out of 5 online Indian > are in the ‘prime’ of their life (19-35 years) 3 out of 4 of them belong to > the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ > and ‘B’) Half of all Internet users are employed Their average monthly > family income is 3.2 times the national average 3 out of 4 of them come from > the non-metro towns and nearby villages > 9. Household Assets % Internet Users Owning Color TV 78% Mobile Phone 72% > Bank Account 68% Computer/Laptop 71% Fridge 53% Life Insurance 46% 2-Wheeler > 51% Credit Card 25% Air Conditioner 13% 4-Wheeler 10% Invested in Shares 14% > 10. What they do when online… % Undertaking Change from 2008 Top 10 Online > Activities* Search for travel products 84% - Job search 71% -0.3% Search for > non-travel products 68% - Instant messaging/c
