[WSG] Accessible Media, Web & Technology Conference - Call for Papers
Dear Colleagues: The 2nd and final round for Accessing Higher Ground: *Accessible Media, Web & Technology Conference* proposals are due by May 6. Location: *Boulder, CO* Dates: *November 14-18, 2011* Speaker Discounts: For the main conference, accepted out of town speakers will receive a 10% discount off conference registration fees. Local speakers will receive a 5% discount. Additional incentives are provided for accepted pre conference proposals. ATHEN members in good standing receive an additional discount. For more information, use the contact information below. Please e mail the completed proposal form (available at: http://www.colorado.edu/ATconference/speaker_info2011.html#proposal) to Howard Kramer at CU Boulder by May 6. This is the final deadline for submissions. More information: *http://www.colorado.edu/ATconference* -- Howard Kramer AHG Conference Coordinator Access Specialist 303-492-8672 fax: 492-5601 Disability Services Division of ODECE- achieving excellence through diversity and inclusion *** List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org ***
[WSG] Out of Office AutoReply: WSG Digest
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[WSG] Yahoo! Auto Response
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Re: [WSG] Shadow web sites
Thanks Josh, that all sounds good. Just one question though - why do you say to avoid reciprocal links? - Original Message - From: "Josh" Sent: Friday, April 22, 2011 2:06 PM I am josh and working as an online marketing manager having 5+ years of experience in this industry. Based on my experience what I recommend is; create shadow (we called supporting or satellite websites) if and only if you are having time and budget to work on those websites too. Let me explain in details... Those support website with duplicate or mirror content same as main website will never work. Previously this practice was popular because Google was giving some weight to domain name and people were building different website for different keywords with unique content to improve the rankings for specific domain specific keywords. But Google have stopped Giving weight to domain name !! see this: http://www.youtube.com/watch?v=rAWFv43qubI Here are few important suggestion for optimizing your website: - Buy domain having business related or short name that is easy to remember - target most relevant keywords (1-3 phrase) having least competition initially and once you achieve those rankings move to highly competitive keywords. - never hide content or use any black hat methods (create website for users not for search engines) - Write fresh and unique content and use keyword density upto 5-6 % - Generate backlinks (only quality links and relevant theme). - avoid buying links from link farm or directories - Avoid submitting your website in thousands of directories (they are useless as search engine knows and devalued those links) - Avoid reciprocal links Apart from this, there are hundreds of factors that really affect the search engine rankings. I am sure this will help, Josh *** List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org ***
RE: [WSG] Shadow web sites (was Title tags - site name then keywords?)
Hi Stephen, I am josh and working as an online marketing manager having 5+ years of experience in this industry. Based on my experience what I recommend is; create shadow (we called supporting or satellite websites) if and only if you are having time and budget to work on those websites too. Let me explain in details... Those support website with duplicate or mirror content same as main website will never work. Previously this practice was popular because Google was giving some weight to domain name and people were building different website for different keywords with unique content to improve the rankings for specific domain specific keywords. But Google have stopped Giving weight to domain name !! see this: http://www.youtube.com/watch?v=rAWFv43qubI Here are few important suggestion for optimizing your website: - Buy domain having business related or short name that is easy to remember - target most relevant keywords (1-3 phrase) having least competition initially and once you achieve those rankings move to highly competitive keywords. - never hide content or use any black hat methods (create website for users not for search engines) - Write fresh and unique content and use keyword density upto 5-6 % - Generate backlinks (only quality links and relevant theme). - avoid buying links from link farm or directories - Avoid submitting your website in thousands of directories (they are useless as search engine knows and devalued those links) - Avoid reciprocal links Apart from this, there are hundreds of factors that really affect the search engine rankings. I am sure this will help, Josh Email : j...@viteb.com Web : www.viteb.com Phone : +1 408 876 4660 (US) +91 79 6544 0002 (India) -Original Message- From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On Behalf Of Stevio Sent: Friday, April 22, 2011 6:15 PM To: wsg@webstandardsgroup.org Subject: [WSG] Shadow web sites (was Title tags - site name then keywords?) Thanks for all the good advice, I appreciate that. Hopefully it is not going too far off topic if I ask one more SEO related question. What do you think of shadow web sites? This is something that has been offered to this customer by a major company. These shadow sites use a generic domain name, containing the customer's key words, and when someone clicks on it, it brings up the shadow web site which contains details of all the services the company offers. If they go to the bottom of the page, there is a link to the company's main web site. To quote from what they say "now as you can see we just mirror your main site so they look the same and people know it's the same company, this gives you more exposure, more shop windows and helps with the SEO." I have already recommended against this as this is a practice specifically mentioned in the Google Webmaster Guidelines as something that should be avoided, and which could therefore harm your chances of being found in Google searches. Other search engines have also in the past specified that this practice is not recommended. You can see this in the following page from Google - http://www.google.com/support/webmasters/bin/answer.py?answer=35769 It says near the bottom under Quality guidelines - specific guidelines: Don't create multiple pages, subdomains, or domains with substantially duplicate content. I'd still be interested in your thoughts on this practice. Regards, Stephen - Original Message - From: "Stuart Foulstone" To: Sent: Thursday, April 21, 2011 1:37 PM Subject: Re: [WSG] Title tags - site name then keywords? > Hi, > > Search engines are "blind" readers - design for accessibility. > > Each page on the Website should be on a specific topic (except, > perhaps,for the Homepage). Put the topic first in the title tag, so > that it is easily identifiable from the other pages. > > The top header in the page content should also relate to the topic. > > The "keywords" you wish to obtain search engine results for, for any > particular page, are presumably the page topic. > > > Stuart > > > On Tue, April 19, 2011 8:30 pm, Stevio wrote: >> When it comes to search engine optimisation, are you better to list >> the site name/business name first in the title tag, and then >> keywords, or the other way round? >> >> e.g. ABC Engineering Ltd - Steel Fabrication, Pipework, Welding or >> Steel Fabrication, Pipework, Welding - ABC Engineering Ltd >> >> Are you likely to do better in search engines with the keywords first >> in the title tag? >> >> Thanks, >> Stephen *** List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org *** *** List Guidelines: http://webst
Re: [WSG] Shadow web sites (was Title tags - site name then keywords?)
Hi Stevio, >From my personal experience, I have yet to see this Shadow site technique >work. I find if the same amount of time and resources that would be spent on a >bunch of "shadow sites" is spent instead on the core site, I am always going >to end up with a better result everytime. I recently set up a site for a client, and they were antsy that they weren't on Google Page 1 Position 1 within the first month of launch, so they spent 3 times the amount of money (as theyd spent on my build) on approximately 25 "Shadow" sites (through a competitor of mine). The deal sounded great at first (25 sites for 200 dollars each... when my site cost about 2k to build), but the maintenance of these sites, the cost of hosting them.. and well their overall ineffectiveness got him into a sticky situation. It meant he all of sudden had a 25 sites he needed to manage if he changed his product, duplicate content scattered across the web... and turning these sites off was going to be as equally tricky... If he had of spent the same amount of money on SEM (in the early days), link building for the longterm (white hat ofc), and just general on site optimization, he would have definitely had a better result in the long run. Needless to say, those sites are not performing for him... but his "real site" has finally earned its place in the rankings. Fair enough those shadow sites *may* have helped his link juice, but I don't believe that same effect couldn't have been achieved naturally...(and more inexpensively.) I hope that's helpful. Jonny Dalgleish fighe...@me.com On 22/04/2011, at 10:44 PM, Stevio wrote: > Thanks for all the good advice, I appreciate that. Hopefully it is not going > too far off topic if I ask one more SEO related question. > > What do you think of shadow web sites? This is something that has been > offered to this customer by a major company. > > These shadow sites use a generic domain name, containing the customer's key > words, and when someone clicks on it, it brings up the shadow web site which > contains details of all the services the company offers. If they go to the > bottom of the page, there is a link to the company's main web site. > > To quote from what they say "now as you can see we just mirror your main site > so they look the same and people know it's the same company, this gives you > more exposure, more shop windows and helps with the SEO." > > I have already recommended against this as this is a practice specifically > mentioned in the Google Webmaster Guidelines as something that should be > avoided, and which could therefore harm your chances of being found in Google > searches. Other search engines have also in the past specified that this > practice is not recommended. > > You can see this in the following page from Google - > http://www.google.com/support/webmasters/bin/answer.py?answer=35769 > It says near the bottom under Quality guidelines - specific guidelines: > Don't create multiple pages, subdomains, or domains with substantially > duplicate content. > > I'd still be interested in your thoughts on this practice. > > Regards, > Stephen > > > - Original Message - From: "Stuart Foulstone" > > To: > Sent: Thursday, April 21, 2011 1:37 PM > Subject: Re: [WSG] Title tags - site name then keywords? > >> Hi, >> >> Search engines are "blind" readers - design for accessibility. >> >> Each page on the Website should be on a specific topic (except, >> perhaps,for the Homepage). Put the topic first in the title tag, so that >> it is easily identifiable from the other pages. >> >> The top header in the page content should also relate to the topic. >> >> The "keywords" you wish to obtain search engine results for, for any >> particular page, are presumably the page topic. >> >> >> Stuart >> >> >> On Tue, April 19, 2011 8:30 pm, Stevio wrote: >>> When it comes to search engine optimisation, are you better to list the >>> site >>> name/business name first in the title tag, and then keywords, or the other >>> way round? >>> >>> e.g. ABC Engineering Ltd - Steel Fabrication, Pipework, Welding >>> or >>> Steel Fabrication, Pipework, Welding - ABC Engineering Ltd >>> >>> Are you likely to do better in search engines with the keywords first in >>> the >>> title tag? >>> >>> Thanks, >>> Stephen > > > > *** > List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm > Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm > Help: memberh...@webstandardsgroup.org > *** > *** List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org ***
[WSG] Shadow web sites (was Title tags - site name then keywords?)
Thanks for all the good advice, I appreciate that. Hopefully it is not going too far off topic if I ask one more SEO related question. What do you think of shadow web sites? This is something that has been offered to this customer by a major company. These shadow sites use a generic domain name, containing the customer's key words, and when someone clicks on it, it brings up the shadow web site which contains details of all the services the company offers. If they go to the bottom of the page, there is a link to the company's main web site. To quote from what they say "now as you can see we just mirror your main site so they look the same and people know it's the same company, this gives you more exposure, more shop windows and helps with the SEO." I have already recommended against this as this is a practice specifically mentioned in the Google Webmaster Guidelines as something that should be avoided, and which could therefore harm your chances of being found in Google searches. Other search engines have also in the past specified that this practice is not recommended. You can see this in the following page from Google - http://www.google.com/support/webmasters/bin/answer.py?answer=35769 It says near the bottom under Quality guidelines - specific guidelines: Don't create multiple pages, subdomains, or domains with substantially duplicate content. I'd still be interested in your thoughts on this practice. Regards, Stephen - Original Message - From: "Stuart Foulstone" To: Sent: Thursday, April 21, 2011 1:37 PM Subject: Re: [WSG] Title tags - site name then keywords? Hi, Search engines are "blind" readers - design for accessibility. Each page on the Website should be on a specific topic (except, perhaps,for the Homepage). Put the topic first in the title tag, so that it is easily identifiable from the other pages. The top header in the page content should also relate to the topic. The "keywords" you wish to obtain search engine results for, for any particular page, are presumably the page topic. Stuart On Tue, April 19, 2011 8:30 pm, Stevio wrote: When it comes to search engine optimisation, are you better to list the site name/business name first in the title tag, and then keywords, or the other way round? e.g. ABC Engineering Ltd - Steel Fabrication, Pipework, Welding or Steel Fabrication, Pipework, Welding - ABC Engineering Ltd Are you likely to do better in search engines with the keywords first in the title tag? Thanks, Stephen *** List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org ***
