Re: [WSG] The head of the document

2009-07-24 Thread Janice Schwarz
The other issue is that those top ranked sites have a lot of other sites
linking to them. Relevant linking also drives Google's search engine
rankings and a lot of other search engines have moved to that too.

It isn't just about the content picked up by the search bots, but the
massive number of sites linking to them too.

But good content also means you'll have more linking to you, further
boosting your ranking. Personally, I count quality content as part of SEO
efforts.

Janice Schwarz
GeekArtist Web Solutions
Putting the e in your business
www.geekartist.net


 Do a search for something small to medium scale, for instance a
 doctor's surgery, a restaurant, a musician, a theatre etc. (I guess a
 large proportion of internet searches are for things like this). Now
 have a look at the number one entry returned in your search engine and
 examine the head. In my experience it probably won't have any meta
 data, and yet there it was at the top of the list.

 There is so much great content out there presented in terrible ways
 and the success of search engines is that they are able to
 interoperate all that mess and return relevant results to people's
 searches. Part of me feels that most SEO is a bit of a waste of time -
 if you have good content, the search engines are clever enough that
 they will find it. I am not saying that you should put barriers
 between your content and the search engines, but maybe all the time
 and effort you spend forming the correct keywords would be better
 spent improving the quality of your content.

 Andy

 --
 a...@universalsprout.com

 Andrew Stewart

  London :: +44(0)7900 245 789
  Sydney :: +61(0)416 607 113

 www.universalsprout.com :: websites that sprout



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Re: [WSG] The head of the document

2009-07-23 Thread David Walsh
Hi Paul

I recently read a interview with SEO expert Frank Paul. The gist of the 
interview was that description, title and keywords were just as important today 
as they have ever been. This lead me to go read his website and find out in 
more detail what the interview only skimmed the surface of. any way his site is 
really interesting and offers a lot of free SEO advice.

http://www.smingle.co.uk/freeseoguide/

Cheers
Dave



 Paul Collins p.coll...@twentyfirst.com 23/07/2009 13:14 
Hi all,

I'm just curious to know what other people do these days with the header of 
their document? What is best practice for:

- Good search engine rankings
- Best charset for English text (utf-8, right?)
- Do we need robots - all anymore?
- Any Accessibility issues? (Can't think of any)
- Does anyone bother with descriptions, keywords anymore?
- Dublin Core metadata, is that a forgotten fad?!

I'll show you an example of how I setup a standard page, please anyone offer 
what they think is best practice, or perhaps send any useful links:

!DOCTYPE html PUBLIC -//W3C//DTD XHTML 1.0 Strict//EN 
http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd;
html xmlns=http://www.w3.org/1999/xhtml; 
xmlns:v=urn:schemas-microsoft-com:vml xml:lang=en lang=en
head
 meta http-equiv=Content-Type content=text/html; charset=utf-8/
 meta http-equiv=Content-Language content=en-us/
 titleTITLE/title
 meta name=ROBOTS content=ALL/
 meta http-equiv=imagetoolbar content=no/
 meta name=MSSmartTagsPreventParsing content=true/
link rel=stylesheet href=STYLESHEET type=text/css media=all/
/head

Cheers




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Re: [WSG] The head of the document

2009-07-23 Thread Nick Fitzsimons
2009/7/23 Paul Collins p.coll...@twentyfirst.com:

 - Good search engine rankings
 - Best charset for English text (utf-8, right?)
 - Do we need robots - all anymore?
 - Any Accessibility issues? (Can't think of any)
 - Does anyone bother with descriptions, keywords anymore?
 - Dublin Core metadata, is that a forgotten fad?!


Google pays attention to meta description: see their SEO Starter
Guide, a PDF linked from
http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html.

-- 
Nick Fitzsimons
http://www.nickfitz.co.uk/


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Re: [WSG] The head of the document

2009-07-23 Thread Gregorio Espadas
Btw, the minimal valid header for *HTML5*:

!DOCTYPE html
html
head
meta charset=utf-8 /
title Your Title Goes Here /title
/head

I really love the simplicity of this.

Cheers

Gregorio Espadas
http://gespadas.com


On Thu, Jul 23, 2009 at 7:14 AM, Paul Collins p.coll...@twentyfirst.comwrote:

  Hi all,

 I'm just curious to know what other people do these days with the header of
 their document? What is best practice for:

 - Good search engine rankings
 - Best charset for English text (utf-8, right?)
 - Do we need robots - all anymore?
 - Any Accessibility issues? (Can't think of any)
 - Does anyone bother with descriptions, keywords anymore?
 - Dublin Core metadata, is that a forgotten fad?!

 I'll show you an example of how I setup a standard page, please anyone
 offer what they think is best practice, or perhaps send any useful links:

 !DOCTYPE html PUBLIC -//W3C//DTD XHTML 1.0 Strict//EN 
 http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd;
 html xmlns=http://www.w3.org/1999/xhtml;
 xmlns:v=urn:schemas-microsoft-com:vml xml:lang=en lang=en
 head
  meta http-equiv=Content-Type content=text/html; charset=utf-8/
  meta http-equiv=Content-Language content=en-us/
  titleTITLE/title
  meta name=ROBOTS content=ALL/
  meta http-equiv=imagetoolbar content=no/
  meta name=MSSmartTagsPreventParsing content=true/
 link rel=stylesheet href=STYLESHEET type=text/css media=all/

 /head

 Cheers



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Re: [WSG] The head of the document

2009-07-23 Thread Simon Pascal Klein
Good question—I’d like to see what some other responses are. Even with  
the advent of HTML5 I’m still firmly in the XHTML 1.0 Strict camp  
currently and typically add to the head you illustrated:


• meta http-equiv=content-language content= /
• link rel=license href= /

…along with a few other meta tags for author(s), designer(s),  
developer(s), description and keywords.


Kind regards.


—Pascal



On 23/07/2009, at 10:14 PM, Paul Collins wrote:


Hi all,

I'm just curious to know what other people do these days with the  
header of their document? What is best practice for:


- Good search engine rankings
- Best charset for English text (utf-8, right?)
- Do we need robots - all anymore?
- Any Accessibility issues? (Can't think of any)
- Does anyone bother with descriptions, keywords anymore?
- Dublin Core metadata, is that a forgotten fad?!

I'll show you an example of how I setup a standard page, please  
anyone offer what they think is best practice, or perhaps send any  
useful links:


!DOCTYPE html PUBLIC -//W3C//DTD XHTML 1.0 Strict//EN http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd 

html xmlns=http://www.w3.org/1999/xhtml; xmlns:v=urn:schemas-microsoft-com:vml 
 xml:lang=en lang=en

head
 meta http-equiv=Content-Type content=text/html; charset=utf-8/
 meta http-equiv=Content-Language content=en-us/
 titleTITLE/title
 meta name=ROBOTS content=ALL/
 meta http-equiv=imagetoolbar content=no/
 meta name=MSSmartTagsPreventParsing content=true/
link rel=stylesheet href=STYLESHEET type=text/css  
media=all/

/head

Cheers



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---
Simon Pascal Klein
Graphic  Web Designer

Web: http://klepas.org
E-mail: kle...@klepas.org
Twitter: @klepas; http://twitter.com/klepas

This email is:   [ ] bloggable   [x] ask first   [ ] private.

Kaffee und Kuchen.



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RE: [WSG] The head of the document

2009-07-23 Thread Chabot, Elliot
At the web shop for the U.S. House of Representatives, we recommend that
our offices use Dublin Core and a number of other meta tags.  The
specific tags that we recommend are set out at
http://cao.house.gov/web-standards/best-practices.pdf#page=186. 

 

Elliot 

 



From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org]
On Behalf Of Paul Collins
Sent: Thursday, July 23, 2009 8:15 AM
To: wsg@webstandardsgroup.org
Subject: [WSG] The head of the document

 

Hi all,

 

I'm just curious to know what other people do these days with the header
of their document? What is best practice for:

 

- Good search engine rankings

- Best charset for English text (utf-8, right?) 

- Do we need robots - all anymore?

- Any Accessibility issues? (Can't think of any)

- Does anyone bother with descriptions, keywords anymore?

- Dublin Core metadata, is that a forgotten fad?!

 

I'll show you an example of how I setup a standard page, please anyone
offer what they think is best practice, or perhaps send any useful
links:

 

!DOCTYPE html PUBLIC -//W3C//DTD XHTML 1.0 Strict//EN
http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd;
html xmlns=http://www.w3.org/1999/xhtml;
xmlns:v=urn:schemas-microsoft-com:vml xml:lang=en lang=en
head
 meta http-equiv=Content-Type content=text/html; charset=utf-8/
 meta http-equiv=Content-Language content=en-us/
 titleTITLE/title
 meta name=ROBOTS content=ALL/
 meta http-equiv=imagetoolbar content=no/
 meta name=MSSmartTagsPreventParsing content=true/
link rel=stylesheet href=STYLESHEET type=text/css
media=all/  
/head

 

Cheers

 

 


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Re: [WSG] The head of the document

2009-07-23 Thread Marie-Laure Bouchet
There's some interesting info and referenced articles on this Sitepoint 
blog concerning HTML5

http://www.sitepoint.com/blogs/2009/07/24/google-html5-and-standards/

Don't feel totally comfortable with Google setting standards 'by 
default' to suit their operational requirements...but maybe that's 'old 
school' thinking now ;-)


cheers

Marie-Laure Bouchet




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Re: [WSG] The head of the document

2009-07-23 Thread Andrew Stewart
Do a search for something small to medium scale, for instance a  
doctor's surgery, a restaurant, a musician, a theatre etc. (I guess a  
large proportion of internet searches are for things like this). Now  
have a look at the number one entry returned in your search engine and  
examine the head. In my experience it probably won't have any meta  
data, and yet there it was at the top of the list.


There is so much great content out there presented in terrible ways  
and the success of search engines is that they are able to  
interoperate all that mess and return relevant results to people's  
searches. Part of me feels that most SEO is a bit of a waste of time -  
if you have good content, the search engines are clever enough that  
they will find it. I am not saying that you should put barriers  
between your content and the search engines, but maybe all the time  
and effort you spend forming the correct keywords would be better  
spent improving the quality of your content.


Andy

--
a...@universalsprout.com

Andrew Stewart

London :: +44(0)7900 245 789
Sydney :: +61(0)416 607 113

www.universalsprout.com :: websites that sprout



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