On 22 Jul 2000, 13:12, KBryan wrote:
> Where can I go to read about website statistics and their significance?
> For example, what's the difference between a website hit, a page view,
> and an impression? What is a unique visitor? What's a unique wbsite
> user? Etc.
Where to go? Um...CyberAtlas, an Internet.com site:
http://cyberatlas.internet.com/
"The site provides readers with valuable statistics and Web marketing
information, enabling them to understand their business environment and
make more informed business decisions. CyberAtlas gathers online research
from the best data resources to provide a complete review of the latest
surveys and technologies available."
A "page view" is the accessing of a Web page. Often used by sites to give
advertisers a sense of traffic, a page view differs from a hit by counting
only the number of times a page has been accessed, whereas a hit counts the
number of times that all the elements in a page, including graphics, have
been accessed. Page views, however, have become tougher and tougher to
gauge, since pages can include frames that divide them into separate parts.
An impression is an advertisement's appearance on an accessed Web page. For
example, if the page you're on shows three ads, that's three impressions.
Advertisers use impressions to measure the number of views their ads
receive, and publishers often sell ad space according to impressions. (It
can be tough to know, though, whether an impression really means a visitor
saw the ad, since they could be browsing without graphics or might not have
scrolled down far enough.) Impressions are tracked in a log maintained by a
site server and are often sold on a cost per thousand (CPM) basis.
> If anyone has a neato nifty dictionary of these terms, I love to read
> it! Thanks for the help.
I just got my definitions from internet.com's webopedia.
CyberAtlas is not the only site you might visit at Internet.com.
Internet.com's Webdeveloper.com site can provide some good insight too.
For example, you might find this article interesting:
*Web Log Analysis: Who's doing what and when?*
http://www.webdeveloper.com/management/management_log_analysis.html
Alan
[EMAIL PROTECTED]
