I do feel as if I'm competing with Golfsmith in some ways, but many component companies offer assembled clubs at a cost much lower than I could do. I tell customers to go to Meijer, K-Mart or Walmart if they want cheap clubs. If they want to do their own clubs, everything they need is in the catalog. I try to impress on them that my knowledge, training, experience and desire to help their game is worth more than I charge. If someone wants me to put parts together for them, I charge the same rates that I use to assemble my clubs. I got burned on this once. I did a "friend" a favor. I learned fast.
Greg
From: [EMAIL PROTECTED]
Reply-To: [EMAIL PROTECTED]
To: [EMAIL PROTECTED]
Subject: ShopTalk: Tom Wishon's Co.
Date: Fri, 13 Dec 2002 10:33:42 EST
Other than Shoptalk the high spot of yesterday was receiving Golf Digest and
finding on page 117 the ad for Tom Wishon Golf Technology. A good looking,
classy ad with enticing looking products. Nice work, Tom!
Interesting that the ad above (Golfsmith) touts "build your own clubs - save
up to 50% - Improve your game. It sounds sooooo easy! I guess I will have to
charge for the advice I will be asked for by a guy who has a box full of
parts bought out of their catalog. There goes his 50% savings! Should I
refuse to use their "parts" as I do now! After all my discount is not much
different than what my customer would get! I've heard it many times.......
"How come it will cost so much to have you put them together for me?" Maybe
I will discount my loft/lie adjusting on the clubs I build (it's included in
a build order) and increase the price on Golfsmith bought components. I can
charge for shaft cutting, tipping, tip prepping, gripping, swing weighting,
splining and assembling! PLUS a percentage of the cost of customer provided
components.
What do you clubmakers who use Golfsmith heads think?
I think I will buy some deep discounted brake pads for my car and take them
to the friendly dealer for installation. They are really nice people and I'm
sure they will do it for me.
Arnie
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