I don't remember the Wedgewoods, but then I didn't have cable for many,many years. I must have missed all kinds of deals! :)
George --- Bernie Baymiller <[EMAIL PROTECTED]> wrote: > George, > > Remember the Wedgewoods of infomercial fame from a > few years ago? (They hit > the ball very well for me, by the way...one of those > guys who has to buy > anything new brought them out to the range one day.) > Strong resemblence to > the lady Callaways...in the pics, at least. > > Bernie > Writeto: [EMAIL PROTECTED] > > ----- Original Message ----- > From: "GEORGE HUSON" <[EMAIL PROTECTED]> > To: <[EMAIL PROTECTED]> > Sent: Wednesday, October 15, 2003 8:08 PM > Subject: RE: ShopTalk: Calllaway GES (was-Top > Clubmakers / GD / Dr. Loft) > > > > Tom, > > I know you commented on the "History in the > Making" > > article in GD's Golf for Women. Have you seen the > new > > Callaway GES clubs? What can you tell us about the > > design? Do you think the component companies will > > have new designed heads for women? > > > > Thanks > > > > George Huson > > ByGeorge Custom Clubs > > > > > > --- Tom Wishon <[EMAIL PROTECTED]> wrote: > > > Harry and Bernie: > > > > > > You guys are both aware that any magazine, > > > regardless of its subject > > > area is somewhat to sort of to very much > handcuffed > > > by its advertisers. > > > In the magazine business there is an old adage > that > > > is often tossed > > > around that goes, "does advertising breed > > > editorial, or does editorial > > > breed advertising". And the only industry in > which > > > I have seen > > > magazines basically stick their noses up to > their > > > advertisers are some > > > of the computer magazines, when I have seen > reviews > > > of computers or > > > peripherals or software that make negative > comments > > > once in a while. > > > > > > > > > > > > I can tell you that over the years in my career > > > going back to the 80s I > > > have written as a guest or regular contributor > for > > > Golf World, Golfweek, > > > Golf Shop Operations, GOLF, Golf Digest, Golf > > > Illustrated and others. > > > In every case except for Golf Digest, I have > been > > > either kicked out or > > > told to tone it down, when something I wrote > about > > > the truth of golf > > > equipment incurred the wrath of an advertiser. > The > > > funniest one I > > > remember was when I wrote an article on forgings > for > > > Golf World long > > > before the Golf Digest people bought the > magazine. > > > Something in the > > > article upset the then president of Ben Hogan > > > company and I was asked to > > > fly down to Ft Worth where Hogan used to be > HQ'd, to > > > explain my piece to > > > the president and their officers. The meeting > > > started with the > > > president literally throwing the issue at me > that > > > had my article in it, > > > using what I considered to be a very childish > manner > > > of letting me know > > > what he thought about my writing. Well, I got > up to > > > walk out because I > > > don't ever need to have to deal with people like > > > that, but then he > > > cooled down. Net result is that there are a lot > of > > > people in the > > > industry who believe that their ad dollars bring > > > with it a right to tell > > > a magazine what to write, and whether the > magazine > > > listens or not is > > > simply a matter of how much they need the ad > > > dollars. > > > > > > > > > > > > In Golf Digest's case, I have worked with them > for > > > now nine years, much > > > in the capacity of what you, Bernie, mentioned > about > > > your father's role. > > > Their equipment editors will call me for ideas, > or > > > run statements made > > > by this or that golf equipment company by me to > see > > > what is fact or > > > fiction, or ask me to write articles once in a > while > > > when their editors > > > do not feel they want to or are qualified to do. > > > Each of the three > > > equipment editors I have served under in the > past 9 > > > yrs with GD have > > > been superb guys who desperately want to write > the > > > facts about > > > equipment. But they too have some handcuffs on > in > > > terms of putting > > > pictures or comments of clubs in there that are > a > > > balance between those > > > made by their bigger advertisers and some from > > > companies who don't > > > advertise as much. I think from what I have > seen, > > > they do that in a > > > decent balance. And they usually go to the OEMs > for > > > "quotes" because > > > they believe that the readers would listen to a > name > > > from a big company > > > - but then they have used my quotes a lot over > the > > > years too, so that > > > does not say that they only go to OEM people for > a > > > comment. Then too, > > > the big equipment companies are calling these > guys > > > almost daily to keep > > > up the pressure for more mentions of their > > > equipment. That part often > > > really tires them out because it is so fraught > with > > > politics and > > > pressure. > > > > > > > > > > > > I can tell you that off the record, the > equipment > > > editors do respect the > > > better clubmakers, but for them to really write > > > about this side of the > > > industry, they need some groundswell of interest > so > > > that they can > > > justify the interest from their readers to the > big > > > cheese editors. That > > > was why I suggested to GD that since they know > > > people do buy custom > > > clubs, just like they know people take lessons, > why > > > not do a list of top > > > custom clubmakers like they do a list of top > swing > > > teachers. It made > > > sense to the equipment editor so he and I are > slowly > > > starting to lobby > > > the big cheeses there to consider it. No doubt > such > > > a list would have > > > to include pros or clubmakers who fit with OEM > carts > === message truncated ===
