Last I heard WYSE wasn't having a whole lot of fun in India. Maybe I
was misinformed?

Cheeni


>From the Google cache of
www.startupjournal.com/runbusiness/taxadvice/20050401-buckman.html

A Bank Plays 'Concierge'
To Startups in India

By REBECCA BUCKMAN
Staff Reporter of The Wall Street Journal.

>From The Wall Street Journal Online

Say you're a Silicon Valley executive assigned to set up an offshore
software-development office for your company. You touch down in this
high-tech hub and check into a luxury hotel. By morning, you realize
you're not sure how to incorporate an Indian company, open a bank
account, get legal advice or even find office space.

Not to worry: These days, you can just call Arman Zand.

Mr. Zand, who works here at a unit of Santa Clara, Calif.-based
Silicon Valley Bank, enjoys a growing reputation as a go-to guy for
start-up companies trying get a foothold in Bangalore, a booming city
that has emerged as a global technology hot spot -- albeit one with
sporadic power outages and really bad roads.

For Silicon Valley Bank's U.S. clients who are opening offices in
Bangalore, the stocky, 27-year-old Mr. Zand and his small staff will
do almost anything, from recommending local architects to prescreening
vacant office space. They will book hard-to-find hotel rooms for
visitors and even lend them cellphones. Last month, Mr. Zand hosted a
small event at which Bangalore-based executives swapped tips on how to
stop rampant staff turnover and recruit engineers in the city's
ultracompetitive employment market.

In Bangalore's go-go climate, Mr. Zand's services are critical,
because if "somebody just shows up day one, looks around and tries to
hire 30 people, that's just an impossible task," says Rajeev Batra, a
principal at Mobius Venture Capital of Palo Alto, Calif., which funds
many technology companies with outposts in India.

One thing Mr. Zand can't do is lend anybody money or conduct actual
banking business: neither Silicon Valley Bank nor its Indian unit, SVB
India Advisors Pvt. Ltd., is licensed to do so in India. In the U.S.,
Silicon Valley Bank, a subsidiary of Silicon Valley Bancshares, offers
traditional commercial, investment and private banking services. It
also specializes in working with high-tech, biotechnology and
private-equity companies.

Mr. Zand, however, can help clients cut through red tape if they want
to open an account at Standard Chartered Bank in Bangalore, which
expedites the application process for Silicon Valley Bank clients.
When clients need quick service, "our requests typically go to the
front of the line," Mr. Zand says.

Ash Lilani, Silicon Valley Bank's global head of sales and marketing
in Santa Clara, likens Mr. Zand's services to those of a "professional
concierge." The services are offered free to U.S. bank clients and
even a few promising prospects. The bank may impose a charge for more
in-depth, consulting-type jobs in the future. It may also try to offer
banking services in India in the years to come. Mr. Lilani, a
Bangalore native who forged many of the relationships that drive the
bank's Indian business, is formally in charge of the bank's office
here, although Mr. Zand and his partner, Kiranbir Nag, run day-to-day
operations.

Mr. Zand's popularity says a lot about how hot this bustling Indian
outsourcing hub has become -- and how difficult it can be for American
tech companies to get started here these days. Indeed, Bangalore,
reputed to train and attract the most talented engineers in India, is
not unlike the California cities of San Jose or Palo Alto during the
late-1990s Silicon Valley boom: the city boasts $250-a-night hotel
rooms and 90-minute rush-hour commutes. The job market is so tight
that many companies, even small ones, offer such perks as bus services
that shuttle employees to and from work.

Then there's the legendary Indian bureaucracy, which can stump even
the most seasoned international executive trying to incorporate a
company or apply for a loan. In Bangalore, "who you know is a lot more
important than what you know," says Mr. Zand, who moved here in August
after working for the bank in California for five years.

Network-computing company Wyse Technology Inc., which is hiring 140
people in Bangalore for a new software-development facility, knew it
needed help. That's why the San Jose company's managing director for
India, Nav Bhullar, tapped Mr. Zand late last year to help Wyse find
accountants, employee recruiters and even temporary housing for
visiting executives.

Mr. Bhullar -- who says his second stop in Bangalore, after checking
into his hotel, was the bank's offices -- was so impressed with Mr.
Zand's team that he tried to hire away Mr. Zand's office manager, Roma
David. The ultraefficient and well-connected Ms. David previously
worked as a duty manager at Bangalore's five-star Oberoi Hotel.

"I was going to hire her on the spot," Mr. Bhullar recalls. Told that
Ms. David preferred to remain at the bank, Mr. Bhullar demurred. "But
I told them to find me somebody exactly like her." The bank did.

Mr. Zand, a Californian who is Iranian by descent but often mistaken
for an Indian, stays in the loop by hitting the city's vibrant party
scene at night after long days at the office. Often, he makes business
contacts at social events: At a dinner party, he met two top
executives with Microsoft Corp. who were looking for investors for
some start-up companies that had worked with Microsoft. Mr. Zand and
his bank -- which sometimes helps venture-capital firms scout out
investment opportunities -- are now exploring whether they can help
the start-ups.

The bank, situated on a leafy residential street here, operates from a
tasteful office complex, complete with a rooftop Zen garden and
conference rooms named after local spices. From there, Mr. Zand often
serves as a go-between for entrepreneurs like Murali Aravamudan, the
founder and chief executive of Andover, Mass.-based video-software
company veveo.tv Inc. Mr. Aravamudan stopped in to see Mr. Zand this
past fall after deciding to locate the bulk of his new company's
engineers in Bangalore, instead of the U.S.

Mr. Zand and his team set up meetings with local lawyers, accountants
and recruiters in just "two or three days," Mr. Aravamudan says,
making it easier to get his business up and running. Mr. Zand keeps
prescreened lists of such vendors so that visiting executives can pick
two or three they like from each list -- instead of interviewing, say,
10 lawyers or eight accountants.

A few other local firms in Bangalore provide concierge-type services,
but tech companies say Silicon Valley Bank's are more comprehensive.

"If I had it to do all over again, I would work with them," says
Sanjay Swamy, who manages the new Bangalore office of Ketera
Technologies Inc., a Silicon Valley firm that helps companies buy all
types of supplies online. Mr. Swamy opened the office in December
after doing most of the work himself, including hunting down an
architect to remodel the space.

Instead, Mr. Swamy says, "It would have been nice to just get on the
phone and say, 'Arman, set me up.'"

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